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Zlatan Ibrahimovic Joins Visa Ahead of the 2018 FIFA World Cup Russia
Visa Inc. announced professional footballer, Zlatan Ibrahimovic, will be the new face of its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia™. As the Official Payment Services Partner of FIFA,…
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Romania: ZebraPay becomes SelfPay following an extensive rebranding process
ZebraPay, company specialized in providing self-service payment solutions, becomes SelfPay, following an extensive rebranding process that represented an €350,000 investment. The new identity positions SelfPay as leader on the self-service terminal market with transforming the…
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Ilinca Stanoevici: The whole experience of being a journalist helped me uncover the communication’s secrets
She started her career in 1997 as Production Secretary at Castel Film and her journalistic path began one year later at Radio Romania International as Program Producer and Anchor. Then followed Radio Contact,Radio…
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10 Romanian campaigns, on EMEA SABRE Awards 2018 Finalists’ list
It is a good start of the week for the Romanian PR industry, with 10 campaigns Finalists at the EMEA SABRE Awards 2018. Romania gathered all the Finalists for the Gold SABRE Awards…
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FirmDecisions appoints new North America Client Services Director, Mark Bean
Independent global marketing compliance specialist, FirmDecisions, today announced the appointment of Mark Bean as its new Client Services Director for North America. In his new role, Bean will lead and manage client audits…
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Museum of Contemporary Art Chicago launched Made You Look together with FCB
During the week-end, the Museum of Contemporary Art Chicago (MCA) officially kicked off its first major ad campaign in 20 years. Called “Made You Look,” the campaign was developed in partnership with the Chicago office of FCB, and is…
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BCR and Viral Studios launch the first financial education show on YouTube
BCR continues the role of Romania’s financial educator and brings the project Scoala de Bani (The Money School) at the next level: the financial curiosities meet the video format in the first show…
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Getty Images has Watermarks for Water, created by FCB Chicago
Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark….
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BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It this new chapter,…
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New York Festivals Announces 2018 Film Craft Executive Jury
New York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft Executive Jury. This discerning panel…
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Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war
Red Cross launched a new app, “Enter the room”, which invites viewers to discover and experience on their own, via Augmented Reality, the story of a little girl living through war. With the…
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Canadian Paralympic Committee invites Canadians to be broadcasters for the Paralympic Winter Games
The Canadian Paralympic Committee (CPC) launches innovative digital strategy by giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of Canada’s Paralympic athletes…
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Dark Energy, DigitasLBi and Cookie Studio create a series of spots to immerse consumers into the Pringles flavors
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack…
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UiPath raises $153M Series B led by Accel following record growth
UiPath, a leading enterprise robotic process automation (RPA) software company, has raised $153M in Series B funding following a year of record growth. The company eclipses $1.1BN valuation and validates RPA as a strategic imperative…
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FCB Inferno launches ‘Queen Rules’ to challenge gender bias with playing cards
On International Women’s Day, FCB Inferno, the agency behind Sport England’s ‘This Girl Can’, is launching Queen Rules – a new way to play cards, where Queen outranks King. This campaign is designed…
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WIAD 2018 – chatbots, technology, case studies and inspiration
After an edition in Iasi, WIAD came back to Bucharest, re-becoming the capital of the information architecture in Romania. The conference, organized locally by Grapefruit and found at the seventh edition in Romania,…
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René…
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Kai Henniges, CEO video intelligence: Why the advertising industry needs GDPR?
The arrival of GDPR this May can’t be ignored, it also can’t be overestimated. It’s going to have a huge impact on the advertising industry. We’ve only got ourselves to blame for it,…
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Anna Friel narrates film for climate change campaign
Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives – and…
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Domestic violence victims to have a final say on Valentine’s Day
WIZO, the largest women’s association in Israel, the Families of Murder Victims organization alongside the advertising agency Gitam BBDO aimed to change the law related to domestic violence and targeted influential politicians on…
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Genever brand yields a taste of the Dutch capital with ‘The Original Spirit of Amsterdam’
Recently released, ‘The Original Spirit of Amsterdam’ is a new film from the oldest distilled spirits company of its kind in the world. Founded in the Dutch capital in 1575, the brand is…
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IAA School – new website and new classes
After 10 years of activity, IAA School changes its digital clothes, launching a brand new website, easier to browse, with focus on visual and friendlier to mobile users. The content includes stories from behind…
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Sissi, with the support of Direcția 5 music band, encourages consumers to show their appreciation through a new communication platform
Inspired by the story of Princess Sissi and the innovations she made during her time, Sissi, the most popular ham brand in Romania, is launching a new communication platform through which consumers are…
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Media iQ appoints Nicola Young as Vice President of Marketing EMEA
Media iQ, the leading global analytics and technology company, announced the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director of Media position…
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GMP PR launches the Employer Branding division
At the end of January, the agency GMP PR launches the division dedicated to Employer Branding. The event takes place in the context in which the labor market in Romania confronts itself with…
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Superunion launched as next-generation brand agency, brings together 750 people in 18 countries
Superunion, a next-generation global brand agency, just launch, offering clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and…
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WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this…
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#ShutUpDeath, a campaign for Médecins du Monde signed by DDB° Paris
More than a campaign signature, it’s the rallying cry that drives Médecins du Monde (Doctors of the World). In the face of tragedy and injustice, politeness is out of place.Imagined by DDB° Paris,…
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Argentinean Damian Nuñez, appointed Chief Creative Officer of Romanian MullenLowe & Profero
Romanian MullenLowe & Profero have made a new top move on the local advertising market by bringing in as CCO Damian Nuñez, a creative mind with +14 years of international experience and +60 industry…
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Zélia Sakhi on future thinking, kindness and the new breed of creative
Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago in Stockholm, where…
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In a humorous Star-Wars-inspired campaign, Rothco and Fáilte Ireland positions Ireland as the perfect galactic escape
The Wild Atlantic Way in Ireland gets the intergalactic seal of approval in humorous and clever campaign, ‘Otherwordly’, by Fáilte Ireland and Rothco. The highly original advert features a fictional intergalactic travel agency,…
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![Parisian company Black[Foundry] created new Dacia’s typography](http://www.adhugger.net/wp-content/uploads/2017/12/black-foundry-360x225.jpg "Parisian company Black[Foundry] created new Dacia’s typography")
Parisian company Black[Foundry] created new Dacia’s typography
Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of the new font…
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WARC launches Toolkit 2018
WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…
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Romanian mustard brand LaMinut,”prepared” by Jazz and Carioca
Jazz Communication continues to bring different and creative approaches to the campaign for its clients and comes with a new innovation, an 100 % stop motion images video realized for LaMinut mustard brand….
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Tempo and Selftrust Academy launched Speakings
Mid November took place the first edition of Speakings, dedicated to the HR specialists in Romania. After a tight finale with improvised speeches after having just one minute to think about them, Alexandra…
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Rankin brings his vision to the new Aston Martin Vantage
The new Aston Martin Vantage has made its global debut with a unique portfolio of imagery and film by Rankin, one of the most influential photographers of our generation. The London-based photographer has…
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OMV Petrom launched a new image campaign, signed by Graffiti BBDO Romania
The latest OMV Petrom image campaign brings forward the energy products that the company produces and sells: gas, fuel and electricity. The idea of this campaign comes from OMV Petrom’s strategy to ensure…
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Zulu Alpha Kilo wants to scare young ad execs straight, with its newest recruiting video
Toronto based agency Zulu Alpha Kilo released the most terrifying (and hilarious) recruiting video, called Scared Straight Out of Advertising. Geared towards wide-eyed ad students entering the work force, this hilarious video is meant…
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Publicis Groupe salutes Cannes Lions Festival’s initiative and reconfirms its participation from 2019 onwards
Publicis Groupe salutes Cannes Lions Festival’s initiative and reconfirms its participation from 2019 onwards. In 2018, Publicis Groupe will celebrate its transformation with the public presentation of Marcel at Viva Tech. As a founding…
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Cannes Lions announces revamped 2018 Festival
Cannes Lions has launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. The 65th edition of the Festival will run for five days, from Monday 18 –…
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Golin study: Romanians in small communities shouldn’t be ignored by brands
Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…
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MedLife goes on ”Making Romania Better” through its brand new campaign, ”Tomorrow’s Technology”
MedLife, the leader of private medical services in Romania, takes a step forward into the technology era and launches the ”Tomorrow’s Technology” („Tehnologia de mâine”) campaign, because today’s medicine works through tomorrow’s technology…
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
Over 102 people spent 90 hours on a chair placed within Bucharest’s Galateca Gallery, tens of thousands of messages, over 40K SMS-es from a needed total of 100K one, this is the balance…
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Carmen Zahiu (Rotaru) appointed Managing Partner of the new Tempo BTL
Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the Tempo family, agency…
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D&AD Awards – open for entries for the 56th edition
The 56th Annual D&AD Awards are open for entries and include two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape. The 2018 Awards continue to support…
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2 statues for Denmark at 2017 London International Awards
LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, announced the winners. The 32nd Annual LIA judging was held at Encore at…
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Andreea Ghenoiu (Jazz), to represent Romania in Eurobest 2017’s jury
Andreea Ghenoiu, Group Creative Director of the independent agency Jazz, represents Romania at Eurobest, as member within the Promo & Activation jury. The shortlist of Romanian creatives proposed for the jury duty also…
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Lürzer’s Grand Slam to celebrate ground-breaking ideas and award them with cash
Lürzer’s Grand Slam – The first global advertising competition that rewards creative work with prize money – is now open for entries and aims to celebrate ground-breaking ideas and reward them with something of…
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The 2017 IAA Global Conference to focus on Power of Creativity
Two full days of unrivaled inspiration: that’s the aim behind the 2017 IAA Global Conference “Creativity Can Change The World”, as the full agenda is revealed. The first day of the conference (Oct.24th) will bring…
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Dawn and Halal introduce ‘The Science of Kissing’ for ARTIS-Micropia
Creative agency Dawn and production agency Halal launched ‘The Science of Kissing’, a new campaign for ARTIS-Micropia, the only museum of its kind worldwide. The campaign aims to make people aware of the…
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Pablo del Campo returns to ad game with Del Campo Global
Pablo del Campo recently launched Del Campo Global, a move that marks his return to the arena after almost two years of “non-compete”. Pablo’s new venture brings together his two biggest passions: advertising…
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Epica Awards: 2 new categories, expanded jury and call for entries
The Epica Awards 2017 are now officially calling for entries, with two new categories and an expanded jury. Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape…
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A new Grolsch challenge: visual art based on the emotions generated by music
Grolsch came with a new challenge for the everyday experimentalist and tried to transpose the emotions that we feel when we are listening to music, visually. The result was a spectacular and full…
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Midas Awards 2017: Open for entries, new categories and a new Executive Director
The Midas Awards for the World’s Best Financial Advertising is open for entries. Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global…
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Geometry uses pins to tell the tales of The Royal British Regiment
Geometry has created the “Every Pin Tells a Tale” campaign for The Royal British Legion, the UK’s largest Armed Forces charity, as part of the 100th anniversary of the Battle of Passchendaele. The campaign…
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Mihai Gongu joins Jung von Matt Berlin as Creative Director
Mihai Gongu, who was the creative leader at Romanian GMP Advertising during the last 5 years, is joining Jung von Matt Berlin’s team. Mihai will continue to work with GMP on strategic projects,…
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Brian McBride, ASOS Chairman, to be keynote speaker at Romanian GPeC Summit
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The Tunnel – an insurance company image campaign that got 100.000 people involved
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Zlatan Ibrahimovic Joins Visa Ahead of the 2018 FIFA World Cup Russia
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Romania: ZebraPay becomes SelfPay following an extensive rebranding process
Brian McBride, ASOS Chairman, to be keynote speaker at Romanian GPeC Summit
GPeC Summit – The Most Important E-Commerce and Online Marketing Event in Central and Eastern Europe – has just announced the next event which will be held in Bucharest on May 29-30-31. The…
Romania: ZebraPay becomes SelfPay following an extensive rebranding process
ZebraPay, company specialized in providing self-service payment solutions, becomes SelfPay, following an extensive rebranding process that represented an €350,000 investment. The new identity positions SelfPay as leader on the self-service terminal market with transforming the…
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New York Festivals Young Global Awards announces 2018 Finalists
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Publicis Media launches global commerce capability to manage the intersection of media and marketplaces
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Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
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UiPath raises $153M Series B led by Accel following record growth
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WIAD 2018 – chatbots, technology, case studies and inspiration
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Media iQ appoints Nicola Young as Vice President of Marketing EMEA
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NetBooster raises nearly €15.5M, reveals new global positioning as Artefact
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Gunn Report introduces major changes, launches Gunn 100 and introduces new methodology
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WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
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![Parisian company Black[Foundry] created new Dacia’s typography](http://www.adhugger.net/wp-content/uploads/2017/12/black-foundry-135x80.jpg "Parisian company Black[Foundry] created new Dacia’s typography")
Parisian company Black[Foundry] created new Dacia’s typography
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WARC launches Toolkit 2018
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Zulu and Interac shows how once can pay like magic this holiday season
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Decathlon opened in Romania its first logistic center in SEE
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Greenpeace creates a fake real estate agency that profits from climate change
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Royle Productions, Arthur London and Michael J Ferns team up for Age UK’s ‘Lonely in a Crowd’
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Romanian Internetics 2017: 131 works from 24 agencies and companies representing 51 brands
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The One Club for Creativity announces Young Guns 15 winners
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The 2017 IAA Global Conference to focus on Power of Creativity
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Mekanism and HBO celebrate Mother’s Day
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Google selects comScore as brand safety measurement provider
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Rogalski Damaschin handles communication for Universal Robots in Romania
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Telekom joins forces with Gorillaz to unlock a new dimension in music
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Tech and management consultancy BearingPoint challenges students to “Be an innovator”, offers €12,000 in prizes
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BBDO Toronto brings romance when you need it for Harlequin
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Romanian McCann PR appoints Lavinia Chican as agency’s newest Partener
Tug increases expansion in the UK with the new role of CTO
Tug, an international Digital Performance Marketing Agency, announced that Eoin O’Neill has been promoted to the role of CTO and Global Head of SEO. Reporting into Nick Beck, Tug Founder and CEO, O’Neill…
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ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year
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comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
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Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war
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Starcom appoints Amy Kean as Head of Strategic Innovation, Starcom Global Clients
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18 April 2018Ilinca Stanoevici: The whole experience of being a journalist helped me uncover the communication’s secrets
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16 April 2018
10 Romanian campaigns, on EMEA SABRE Awards 2018 Finalists’ list
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10 April 2018
Portugal: Political Festival aims to confront Portuguese with prejudice and discrimination
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21 March 2018
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16 March 2018
The Times uses AI to unsilence JFK to make greatest speech never made
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18 April 2018Romania: ZebraPay becomes SelfPay following an extensive rebranding process
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7 March 2018
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
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14 February 2018
Genever brand yields a taste of the Dutch capital with ‘The Original Spirit of Amsterdam’
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12 February 2018
Mindshare UK promotes Fleur Stoppani to Chief Client Officer
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12 February 2018
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4 April 2018ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year
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8 March 2018
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
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7 March 2018
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
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2 February 2018
State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand
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31 January 2018
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19 April 2018Brian McBride, ASOS Chairman, to be keynote speaker at Romanian GPeC Summit
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2 April 2018
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28 March 2018
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13 March 2018
Mindshare strengthens its e-commerce and creative offering with two new appointments
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12 January 2018
TeComm to bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest
