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170 works from 45 countries – ready to be seen at World Press Photo Romania
170 photos from 45 countries are part of the World Press Photo Romania exhibition, the most important global photo-journalism event of this kind, and are available for public, at the National Library in…
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5 agencies awarded at Romanian IAB Mixx Awards 2012
The Geeks, McCann Erickson, iLeo, Carat and Kinecto are the winning agencies at the 1st edition of Romanian IAB Mixx Awards, awarded Thursday night in Bucharest, at Silver Church Club. The most awards…
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Thinkdigital Romania and Q2M to join forces starting July 1st
Thinkdigital Romania and Q2M announced, during 2nd day of RoNewMedia – ICEE Festival, forming a strategic partnership on Romanian market. According to the partnership agreement, the 2 companies will join forces starting July…
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10 years of MEC
MEC (Mediaedge:cia) was created in 2002 from the first ever merger in WPP’s history of two of the industry’s most innovative independent businesses: The Media Edge and CIA. The Media Edge pioneered the concept…
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JayGrey relaunched Vitek Vodka
JayGrey and Vitek Vodka launched a campaign to leverage brands’ heritage and high quality, focusing on ”Distilled by Peasants, Drunk by Royalty” idea. JayGrey conceptualised the campaign and declined the idea in label’s design, on…
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Gemius to measure online audience in Hungary
Gemius, together with its partner – Ipsos, have been selected the provider of the next wave of internet audience measurement in Hungary. IAB Hungary and the Association of Hungarian Communication Agencies (MAKSZ) have…
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2 ProTV senior correspondents, to host Civil Society Gala 2012
The winners of the 10th edition of Romanian Civil Society Gala will be announced during a Gala that will take place on May 28th, at National Opera in Bucharest, and will be hosted…
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Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!
Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D brochure format that…
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A new internship season at The Practice, one year after the agency launched the program
Romanian PR agency The Practice opens a new internship season, one year after launching its internship program that supports young people that want to make a career in public relations. For Seasoned by…
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2Parale launched Fashion Affiliate Challenge
Romanians that are buying online are spending bigger budgets for clothes and shoes, including for brand products, that are usually more expensive. According to 2Parale, transactions over RON 400 (@Euro 100) increased by…
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Deloitte launched a call for entries for Deloitte Central Europe Technology Fast 50 2012
Deloitte launched the registration session for Technology Fast 50, an annual competition which recognizes and ranks the fastest-growing technology companies in Central Europe. Registration for this competition is open until July 13. Deloitte Central Europe…
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CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits
“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a healthy and tasty…
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Outbox introduces AR elements in Dr. Oetker’s in-store activations
Outbox, the new digital and one-to-one communication competences entity within Mercury360, launched for Paula, a brand belonging to Dr. Oetker, an augmented reality (AR) app, as part of a national promotion. The app…
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Cannes Lions 2012: Jack Dorsey, creator of Twitter – Media Person of the Year and Bill Clinton,former US President – Speaker
Cannes Lions 2012 awards this year the prestigious Media Person of the Year Award to Jack Dorsey, creator, co-founder and Executive Chairman Twitter, and co-founder and Chief Executive Officer Square. Coming from St. Louis,…
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Romanian The Practice communicates for Peroni Nastro Azzuro, Redd’s and Grolsch
The Practice rounded its clients portfolio with 3 brands from Ursus Breweries – Peroni Nastro Azzuro, Redd’s and Grolsch, winning the accounts following a pitch that took place in February-April 2012 and in which…
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Agencies’ Night 2012 – who and where
Agencies’ Night, an event organized by The Institute , will happen Tuesday, May 15th, in 24 communication agencies and at The Institute – The Cafe. The agencies that participate to the event this…
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3 Communication & Journalism students will attend Philip Kotler’s training, following a projects contest
3 students from Communication and Journalism Faculty from Bucharest University have the chance to win tickets at Philip Kotler’s certified training in Bucharest after participating in “Romanian Marketing Association launch” projects contest. The…
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Timisoreana Celebrations, developed and implemented by Mercury360 for the 4th year in the row
Romanian Mercury360, agency specialized in integrated marketing services, won the implementation for Timisoreana Celebrations series of events for Timisoreana beer brand (Ursus Breweries), most popular and best sold beer in Romania. Mercury360 was…
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Pepsi and Gheorghe Hagi Football Academy launch Next 11
Pepsi and Gheorghe Hagi Football Academy renewed their involvement in Romanian football’s future, by launching Next 11 – The team of the future, a platform that aims to offer optimum training conditions to…
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Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”
Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”, continuing this way to support young people in achieving their set career objectives. The campaign, started last year, aims to…
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As an observer, PwC Romania will assist the judging process at IAB Mixx Awards Romania
PwC Romania will assist, as an observer, the judging process at IAB Mixx Awards Romania, after the entries for the 1st edition of the awards closed. In the race for IAB Mixx Awards…
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SHL, global leader in evaluation and talent management, enters Romanian market via a partnership with 42
British SHL, global leader in occupational evaluation and human resources management services, enters officially on Romanian market by closing a partnership with 42 Organizational Assessment, part of the group that includes Romanian D&D…
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V+O Communication gets diamonds
The 1st diamonds wholesaler in Romania, member of Israelian Diamonds Exchange, chose V+O Communication for integrated communication and strategic consultancy services in approaching Romanian precious stones market in Romania. Romanians must know a lot…
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Tech Talk launches at Cannes Lions 2012
Cannes Lions announced the launch of a new stream of technology content at the Festival: Tech Talk. Sponsored by MediaLink, this brand new programme is a dedicated showcase for forward-thinking businesses to demonstrate…
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Evensys – 6 years on Romanian specialized events market
Evensys celebrated, on Wednesday, six years since it started its activity on Romanian events markets. Since it entered the market, Evensys organized numerous events, it adapted continuously to maket’s demands and, in short time, challenged…
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Bitdefender launched 2013 version in beta testing
Bitdefender launched, in beta testing version, its anti-virus suite 2013 version, offering beta testers the chance to further raise the bar for the global computer security industry by helping make the software even better….
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Adnaliser, launched in beta version by TradeAds Interactive
TradeAds Interactive launched, as a 1st on Romanian online market, an innovative instrument to measure communication campaigns’ efficiency. Adnaliser is based on a mechanism that establishes the degree of visibility for the banners…
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The Public Advisors communicates for HomeFinders.ro
Starting March, The Public Advisors handles communication for HomeFinders.ro, the 1st real estate service targeting exclusively people that want to acquire homes. HomeFinders.ro is Public Advisors’s newest client from real estate, as the agency…
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Trusted brands 2012: Romanians are loyal to brands that won their trust
Trusted Brands 2012, study made by Reader’s Digest in Romania and other 15 European countries, shows that Romanians are, more than the rest of Europeans, loyal to the brands that managed to win…
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Cough syrup, from AdVenture
AdVenture is handling the campaign to promote Revigrip, cough syrup from Solacium Pharma – A&D Pharma, after it won the account following a pitch. To communicate the product, AdVenture focused on its special composition…
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DraftFCB sponsors again Young Talent at Roger Hatchuel Academy
Draftfcb sponsors, for the 3rd year in the row, the Roger Hatchuel Academy. Introduced in 2003, the Roger Hatchuel Academy provides a group of international students in advertising, marketing, communications or design an…
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Media Direction to handle Volksbank’s media account in Romania
Media Direction, part of BBDO Group Romania, expanded its clients’ portfolio with Volksbank, an account won following a complex pitch. Media Direction’s team that won the project included Oana Padure (Managing Director), Roxana Panturoiu…
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First Romanian Dove campaign with no casting, signed by Cohnandjansen JWT
“Dove captures the beauty” is the 1st campaign made by CohnandJansen JWT for Dove. The agency had the mission to adapt Dove’s global platform to Romanian culture and market and to build the campaign…
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PayU Group increased social capital of PayU Romania
PayU Group, part of international media group Naspers, decided to increase the social capital of the company that runs Romanian operations, from RON 100,000 (@Euro 25,000) to RON 1.2M (@ Euro 250,000). The…
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Romanian Tempo Group launches 2nd edition of Tempocrates internship
Romanian Tempo Group’s companies - Tempo Advertising, Rogalski Grigoriu Public Relations and Kinecto – are preparing for the 2nd edition of the internship program targeting students and graduates from communication, media, letters, arts, marketing,…
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Realitatea.net news portal relaunched
Realitatea.net relaunched the website, using a new and more attractive layout, being the 1st of the online publishing platforms in Romania with a specific layout for the most common screen resolutions (1024×768 and 1280×800)….
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Romanian Next saves more, in a campaign for Terra Milleniului III
Next made, for Terra Mileniul III Foundation, “Save more”, a national campaign to raise awareness on the climatic changes dangers. The campaign, that includes a TV ad and a website, is the 1st…
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New appointments at Ursus Breweries
Ursus Breweries announces the appointment of Simon Fearnhead as the new Vice President Finance, IT, Legal and Procurement. Until now, the department was led by Krzysztof Andrzejewski, appointed in February 2012 as Vice…
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Successful KitKat breaks in Romania, orchestrated by Interactions
Interactions and Kit Kat developed together the online component for the promotional campaign “Take a break, get a cool stuff!”, that ran on the dedicated platform www.pauzetari.ro and via a Facebook app. The…
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Bucharest Subway to give stations football players’ names for Europa League Final
As London Olympics set the model, Bucharest subway will lend football players’ names for 6 of its stations, between May 6th-10th, as Europa League 2012′s final is scheduled to take place in Romanian…
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LinkedIn acquired SlideShare
LinkedIn, world’s largest online professional network, with 161 million members worldwide, announced it agreed to acquire SlideShare, leading professional content sharing community, according to a press release. The transaction is valued at approximately…
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“Romanians are smart”, Rom and McCann Erickson Romania, awarded at New York Festivals
McCann Erickson Romania and “Romanians are smart” campaign for Rom won 3 awards at New York Festivals – a Gold, a Silver and a Bronze in different categories – , Hotnews writes. During ”Romanians are…
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Ogilvy&Mather signs a new campaign for Cosmote Romania, promoting its business portfolio
Cosmote Romania launched a new promo campaign, signed by Ogilvy&Mather Romania, in which presents the integrated solutions the company is offering to its business clients that chose its customized communication solutions. Cosmote team coordinating…
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AdBrain and Infinit Solution joined the cause: Let’s Do It Romania!
As 2012 is a year marked by the global level change in the international movement “Let`s Do It, World!”, this is also the concept of “Let`s Do It, Romania!” 2012 campaign – “We…
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Biz’s Top Social Brands: Vodafone, Petrom and Pepsi – champions in Romanian social media
Vodafone, Petrom and Pepsi are leading the brands with the most active presence in Romanian social media, according to Top 50 social brands, a top presented by Biz Magazine and that already reached…
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2Parale: Romanians are spending more money online in
Romanians are spending more money for online shopping, with over RON 400 (@ Euro 100) transactions increasing continuously since the start of the year, according to 2Parale, the biggest Romanian affiliate marketing network….
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Rebranding for PaginadeMedia.ro
Romanian outlet PaginadeMedia.ro relaunched on May 3rd, with a new design signed by Infinit Solutions. Also, in its new version, PaginadeMedia.ro has also a version for mobiles and new sections. The new version…
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Romanian Effies communication campaign, signed by McCann Erickson
Launched in April, Romanian Effie 2012 communication campaign reunites leaders of Romanian business community, that are talking about recognizing communication’s contribution in achieving their business objectives. Top managers from Ursus Breweries, Dacia, P&G, Dedeman…
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Mars – Advertiser of the Year at Cannes Lions 2012
Cannes Lions 2012 organizers announced that this year’s Advertiser of the Year Award will go to Mars, international well known manufacturer of chocolate, gum and confections, pet food, drinks and other food products. The…
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Entry period is still open for Romanian IAB Mixx Awards 2012
For the 1st time in Romania, IAB Romania organizes the prestigious Mixx Awards competition, that will unveil its winners on May 17th, during a gala that will take place in Bucharest, at The Silver…
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Romanian Violet developed a communication campaign for Bigotti
Romanian advertising agency Violet developed for Bigotti a communication campaign running under the slogan “Il vero stile. La storia della camicia bianca.” The campaign, started in April and that lasts 2 months, offers…
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Refresh.ro & Vola.ro profiled Romanian blogosphere
Refresh.ro and Vola.ro, Romanian online tourism agency, researched Romanian blogosphere, with the results grouped within BR 2011, a study that ran between February 1st-March 25th. The study made a profile of the Romanian…
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A Romanian actress and a musician joined “Good Coat” campaign
Romanian actress Carmen Tanase and the musician Cornel Ilie, front-man of Vunk, joined Casa Ioana’s project “The Good Coat” and encourage people to donate good clothes that they would wear themselves for a…
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Two students of Romanian origin, awarded with Google Anita Borg Memorial Scolarship
Two students with Romanian origins, Anca Dragan and Simina Branzei, received Google Anita Borg Memorial Scholarship, according to a list published on Google’s blog. Anca Dragan is a student a PhD student in…
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One month until Marketing 3.0
The agenda of the event is available on Marketing 3.0 website. The registration is still available, for a fee of Euro 600. Marketing 3.0, the 1st training accredited by Kotler Impact Institute and…
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Adrian Botan – juror at London International Awards
Adrian Botan, Creative Partner McCann Erickson Bucharest & Regional Creative Director McCann Erickson Central and Eastern Europe, is part of the Integrated Jury at London International Awards (LIA). Botan will be part of the…
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More judges for Entertainment and Mobile at Cannes Lions 2012
Cannes Lions increased the number of judges for both of the newly launched categories due to the higher than anticipated number of entries received. Four more members have been added to the inaugural…
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At Superbrands Gala, 37 Romanian brands received accolades
The 5th edition of Superbrands Romania program ended recently, through an Awards Gala that saw Romanian brands receiving accolades and with the launch of the 2nd Consumer Superbrands book for Romania, that includes…
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2activePR and Pernaud Ricard Romania launched Chivas Romania’s Facebook page
Romanian PR agency 2activePR and Pernaud Ricard Romania launched Chivas Romania Facebook page, aiming to create here an online community to include people that resonate with brands’ values: honor, loyalty or chivalry The page starts…
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BrandTailors, awarded at Transform 2012 for Tiriac Holdings and Naturlich rebranding programs
Romanian brand consulting and design agency BrandTailors received 3 awards - two Gold and 1 Bronze – at 2012 Transform Awards and a Merit at ReBrand 100 for both Tiriac Holdings and Naturlich rebranding programs. Tiriac Holdings is…
5 agencies awarded at Romanian IAB Mixx Awards 2012
The Geeks, McCann Erickson, iLeo, Carat and Kinecto are the winning agencies at the 1st edition of Romanian IAB Mixx Awards, awarded Thursday night in Bucharest, at Silver Church Club. The most awards…
Gemius to measure online audience in Hungary
Gemius, together with its partner – Ipsos, have been selected the provider of the next wave of internet audience measurement in Hungary. IAB Hungary and the Association of Hungarian Communication Agencies (MAKSZ) have…
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TVRinfo.ro – the new informative product from Romanian State TV
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5 agencies awarded at Romanian IAB Mixx Awards 2012
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Thinkdigital Romania and Q2M to join forces starting July 1st
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Gemius to measure online audience in Hungary
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A new internship season at The Practice, one year after the agency launched the program
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Radio Romania Junior, in finals at New York Festivals International
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pastel – active on Romanian advertising market for 6 years
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Deloitte launched a call for entries for Deloitte Central Europe Technology Fast 50 2012
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CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits
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Outbox introduces AR elements in Dr. Oetker’s in-store activations
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Cannes Lions 2012: Jack Dorsey, creator of Twitter – Media Person of the Year and Bill Clinton,former US President – Speaker
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Agencies’ Night 2012 – who and where
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Timisoreana Celebrations, developed and implemented by Mercury360 for the 4th year in the row
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Pepsi and Gheorghe Hagi Football Academy launch Next 11
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Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”
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As an observer, PwC Romania will assist the judging process at IAB Mixx Awards Romania
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SHL, global leader in evaluation and talent management, enters Romanian market via a partnership with 42
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V+O Communication gets diamonds
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Tech Talk launches at Cannes Lions 2012
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Evensys – 6 years on Romanian specialized events market
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Bitdefender launched 2013 version in beta testing
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Adnaliser, launched in beta version by TradeAds Interactive
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The Public Advisors communicates for HomeFinders.ro
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Trusted brands 2012: Romanians are loyal to brands that won their trust
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Cough syrup, from AdVenture
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DraftFCB sponsors again Young Talent at Roger Hatchuel Academy
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Media Direction to handle Volksbank’s media account in Romania
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PayU Group increased social capital of PayU Romania
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Romanian Tempo Group launches 2nd edition of Tempocrates internship
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Realitatea.net news portal relaunched
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Romanian Next saves more, in a campaign for Terra Milleniului III
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Romanian platform SMARK repositions, through an image campaign
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Biz’s Top Social Brands: Vodafone, Petrom and Pepsi – champions in Romanian social media
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Mars – Advertiser of the Year at Cannes Lions 2012
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Entry period is still open for Romanian IAB Mixx Awards 2012
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Image PR and Coca-Cola HBC launched the 1st augmented reality app to promote an employer
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Romanian jurors at New York International Advertising Awards
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McCann Erickson Romania writes history with a Yellow Pencil
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Branding Romania with stamps
TVRinfo.ro – the new informative product from Romanian State TV
TVR (Romanian State TV) launches the news website TVRinfo.ro, a complex informational products that aims to deliver news and to aggregate and put more value on all info & current affairs content TVR…
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May 16, 2012A new internship season at The Practice, one year after the agency launched the program
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May 14, 2012
Romanian The Practice communicates for Peroni Nastro Azzuro, Redd’s and Grolsch
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May 11, 2012
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May 11, 2012
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May 9, 2012
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May 11, 2012V+O Communication gets diamonds
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May 10, 2012
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May 1, 2012
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April 24, 2012
BrandTailors, awarded at Transform 2012 for Tiriac Holdings and Naturlich rebranding programs
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April 24, 2012
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May 15, 2012GfK: Cautious start of the year for Romanian long lasting goods market
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May 9, 2012
Trusted brands 2012: Romanians are loyal to brands that won their trust
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April 25, 2012
GfK: Smartphones users download 22 apps and use 4 on daily basis
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April 24, 2012
Study: Romanian corporate people – the way of thinking and the family/work balance
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April 23, 2012
GfK study: Companies use social media to improve relations with clients
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May 15, 20122Parale launched Fashion Affiliate Challenge
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May 8, 2012
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May 3, 2012
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April 19, 2012
PayU: 38% increase of Romanian online payments before Orthodox Easter
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April 11, 2012
Okazii.ro – from one bike sold online to countless items, 12 years later
