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Cannes Lions 2012 – open for entries
Cannes Lions 2012 announced the start of the entry period, during which agencies and companies can submit entries across all 15 categories for its 2012 awards: Press, Outdoor, Direct, Media, Cyber, Radio, Promo…
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On Facebook, humans have Timeline, dogs – Dogline
Canine social networking site Dogbook rolled out an all-new design this week, offering dog lovers a 300% larger profile picture, bigger news feed photos, a new My Life Story section, a Dog Years…
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Local and international speakers, at Digital Marketing Forum 2012
Digital Marketing Forum reunites, on February 22-23, local and international speakers that will share their advanced markets expertize on advertising, online communication and media strategy At its 6th edition, DMF is offering participants…
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Facebrands: Over 4.4M Romanians are using Facebook
According to Facebrands.ro and Facebrands PRO, over 4.4M Romanians (4,406,580) are using Facebook and 91% of them declared the residence town on their profiles. The number of Facebook users increased by 83% compared…
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Adrian Botan, juror at 2012 One Show
Adrian Botan from McCann Erickson Romania is one of the 56 advertising industry’s most acclaimed professionals from around the world that were selected to judge the 37th annual One Show, One Show Design…
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UPDATED: “The cookie challenge” – good practices and regulations on behavioral advertising
“The cooking challenge” seminary, scheduled for January 26th, was postponed and a new date will be announced in the following period. The postponing was made because the foreign speakers that were scheduled to…
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Tree Works made “2011 Retrospective in Social Media”
Tree Works made the 2011 retrospective in Social Media, an analysis launched today that presents the activity of the main social media channels and rankings with the most visible items on each of…
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ePayment rebranded as PayU Romania
ePayment, Romanian online payment solutions provider, is, starting January 23rd, PayU Romania, the last stage of company’s rebranding process that started 6 months ago. PayU is a new name, but also a new…
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Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended by 8 agencies,…
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The cultural marketing agency Forward wins global creative duties for Pernod Absinthe
After a 96 year-ban, on May 17th 2011 Pernod Absinthe could once again celebrate its ancestral libation under the “Absinthe Supérieure” label. To generate awareness and excitement around its liquor formerly launched in…
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Cannes Lions 2012 to launch Branded Content & Entertainment Category, with Avi Savar – Jury President
Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief Creative Officer of…
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Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and increase penetration rates,…
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Mihaela Radulescu promoted to Senior Brand Consultant at Brandient
Brandient announced that Mihaela Radulescu has been promoted to Senior Brand Consultant, in charge with brand conceptualization, brand rhetoric and project management of the company’s consulting endeavors. When joining Brandient, Mihaela brought in a…
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Il Passo communication, handled by The Public Advisors
Starting January 2012, The Public Advisors is handling PR & communication for Il Passo, one of the biggest Romanian shoes and leather accesories in Romania. The Fashion&Lifestyle PR department of the agency will implement the…
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1st generation of Tempocrats graduated Tempo Creative Group’s internship program
Companies part of Tempo Creative Group – Tempo Advertising, Rogalski Grigoriu Public Relations and Kinecto – ended this week the 1st stage of their internship program, Tempocrats, launched in November and that aimed…
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GfK Romania will make Romanian Radio Audience Study
GfK Romania won the pitch organized to select the company that will handle the Romanian Radio Audience Study. Starting from January 2012 and for the next 4 years, GFK and IMAS will handle…
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Lowe & Partners appointed Mircea Sebe to head Lowe Vibe
Lowe&Partners appointed Mircea Sebe as BTL Director, teh 1st step in consolidating and expanding agency’s BTL division as Lowe Vibe. The decision to go further with the BTL division comes naturally, as an…
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Dubai Lynx to launch Young Marketers School, sponsored by Wunderman/Y&R
Dubai Lynx, awards for creative excellence in advertising and communications in the Middle East and North Africa, announced the launch of the Wunderman/Y&R Young Marketers School at Lynx, learning programme targeted at marketers…
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Updated: Romanians made online aquisitions of Euro 160-200M in 2011
Romanians made important online aquisitions in 2011, estimated at Euro 160M by Romcard & ePayment and at Euro 200M by Netopia and mobilPay Romcard & ePayment: Romanians paid for online acquisitions around Euro…
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McCann Bucharest and ROM – in The Big Won
McCann Bucharest and their ROM campaign registered a new success, once with their presence in The Big Won creative rankings. According to the ranking published in detail by AdWeek, Rom campaign, multiple awarded…
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Romanian Advertising Agencies Association launches an online program for European Advertising certification
Romanian Advertising Agencies Association (UAPR) offers its members a new European educational program, the 1st online study program developed by EACA (European Association of Communication Agencies) in partnership with European associations of advertising…
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Garanti Bank and Oxygen, in campaign to protect animals from virgin forests close to Brasov
Oxygen PR and Garanti Bank made together a campaign in which they are appealing to Romanians to make them conscient that animals from Sincii virgin forests (next to Brasov) need their habitat to…
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Former Editor in Chief IqAds.ro, Ana Militaru joins Grey-G2 Romania
Ana Militaru, former Editor in Chief IqAds.ro, joined Grey-G2 Romania’s team, according to announcements published on Facebook by herself and the agency. At Grey-G2, Ana joined the team as Digital Copywriter. Ana worked…
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Swedish creative director, at Saatchi&Saatchi Bucharest
Johan Ohlson from Sweden is the new creative director of Saatchi & Saatchi Bucharest. Ohlson has over 10 years of experience in advertising and joins Saatchi & Saatchi Romania with an extensive international…
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Best Romanian online charitable auction in 2011, signed by Graffiti Public Relations
“Be a champion with Bute’s gloves”, a campaign made by Graffiti Public Relations for Okazii.ro, Romanian e-commerce site, transformed the gloves that protected the worldwide belt in the most expensive official object sold…
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Flashmob with carols and traditional “Merry Christmas “wishes from Cosmote Romania for its customers
Consequent to its slogan “Our World is You”, Cosmote Romania offered its customers a traditional Romanian carol and wished them a warm Merry Christmas through an inedited initiative – a flash mob in…
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McCann Romania and Rom won the bet: Romania changed its internet image in just one month
Romania is the 1st country in the world that changed its image on the internet, as a result of “Romanians are smart” campaign launched by McCann Erickson Romania and Rom chocolate bar. In…
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Saatchi & Saatchi X unloaded Santa’s bag at Metro
Saatchi&Saatchi X unloaded Santa’s bag at Metro Cash & Carry, for a promo campaign that aims to raise awareness for Metro’s holiday offers. Santa’s bag unloaded at Metro campaign runs during December and…
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Romanians spent Euro 10M on video games in 2011
Romanians spent Euro 10M on video games in 2011, according to data released by Romanian Diverta store and quoted by Wall-Street.ro. According to Wall-Street, there will be an estimated growth of 20% of…
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Romanians expressing their opinions: more ranting and criticism online than offline
Romanians rant more and are more critical online than offline, according to a GfK Romania research that studied Romanian consumers’ opinions regarding the influence of word of mouth. According to the study, the…
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Romanian telecom group RCS&RDS will launch its own news TV, Digi TV, in 2012
Digi TV, a news TV owned by Romanian telecom group RCS&RDS, will be launched at the beginning of 2012, with George Orbean as project manager and news director of the new television. Digi…
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Thinkdigital sells Facebook in Romania
Thinkdigital Romania signed a partnership with Facebook and will handle social networks’ sales in Romania. The same partnership is active between Facebook and Thinkdigital also in other countries in Central and South-Eastern Europe…
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White Image’s Inside 2011: Decrease of efficiency indicators for newsletters in Romania
The number of e-mails sent in Romania doubled but email marketing most important indicators show a decrease in open rate, render rate and click through rate, according to Inside 2011, a White Image…
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Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate
Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate (transl.: Knorr – Vegetables in the food), an integrated communication campaign that centers on the online platform Testulcondimentelor.ro, developed by Lowe & Partners….
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New management board for Romanian Public Relations Association (ARRP)
Romanian Public Relations Association (ARRP) has, starting December, a new management board, with a new team that aims to have a more pragmatic approach, mainly orientated towards immediate interests of the PR professionals…
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Brandient redesigns Palas Iasi corporate identity
Palas Iasi, the leading real estate project in the northeast of Romania, commissioned Brandient to design the appropiate visual expressions and graphic platform. The project, envisioned by the owner Iulian Dascalu, is implemented…
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Winter holidays campaign, from Romtelecom and GMP Advertising
Romtelecom launches, around winter holidays, the first campaign made together with GMP Advertising. The campaign has as starting point 2 Romanian Christmas songs through which Romtelecom, an authentic Romanian brand, carols the Romanians…
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Internet industry offers consumers a better and more transparent control of behavioral advertising
Online advertising organizations and self-regulating organisms meet up last week to finalize the launch of EDAA (European Digital Advertising Alliance), that will manage an innovative and revolutionary sistem of self-regulation for online behavioral…
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iLeo – from 2 to 20 people and 120 clients in 5 years
iLeo - agency part of Leo Burnett Group Romania – celebrates 5 years of activity, period in which agency’s team reached from 2 to 20 members and the total portofolio of clients it worked…
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New Ursus campaign, launched on December 1st
Romanian Ursus beer launched, on December 1st, a new brand campaign with a new spot, the 1st 3D Facebook commercial for a Romanian product and an unique app on Facebook.
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McCann Romania – Promo & Activation Grand Prix and PR Bronze at Eurobest 2011
McCann Erickson Romania won, at Eurobest 2011, Promo&Activation Grand Prix, Silver in Integrated and Bronze in PR for American Rom, while the client, Kandia Dulce, was designated Advertiser of the Year during the…
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Brandient creates the new brand Digidog on Hungarian market
Brandient creates the new brand Digidog on Hungarian market, a pink dog that looks to animate Budapest electronics retail. Digidog is the newest electronics and IT retailer in Hungary, with both online and…
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3 Romanian agencies and 7 works, on Eurobest 2011 shortlists
McCann Erickson Bucharest and Three Bucharest are the Romanian agencies that have 6 works on shortlists at Eurobest. McCann Erickson and American Rom campaign for Kandia Dulce entered the shortlists at Direct (2…
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Romanian Black Friday, from eMAG and Flanco
eMag and Flanco organize the 1st Black Friday in Romania, offering discounts going up to 60% of the price for the most wanted IT products, electronics, appliances etc brough Friday, November 25th. The…
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Romanian The Practice celebrates 5 years since entering the market
Romanian The Practice started its activity on Romanian public relations market on 15 November 2006 as an entrepreneurial initiative of Gabriela Lungu – manager with experience in PR – and Ioana and Stefan…
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Kandia Dulce – Eurobest Advertiser of the Year 2011
Eurobest Advertising Festival announced that the recipient of this year’s Advertiser of the Year Award, Kandia Dulce, Romanian confectionary company which launched the very courageous “American Rom” campaign. Manufactured by Kandia Dulce, Rom…
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Romanian model and Jennifer Lopez, in the newest commercials for Fiat 500
Romanian model Catrinel Menghia and international star Jennifer Lopez are the protagonist of the newest commercials for Fiat, Fiat 500 by Gucci and new-to-America 500 Abarth. The spots are quickly garnering attention for…
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Tom Eslinger, jury president at the inaugural edition of Mobile Lions
Cannes Lions announced Mobile is to be added as a new awards section, at 2012 Festival.Tom Eslinger, Digital Creative Director Saatchi & Saatchi Worldwide, will be the president of the inaugural Mobile Lions….
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Pepsi Refresh Romania’s winners to change the image of an urban landmark in Iasi
The national competition of creative ideas Pepsi Refresh Romania selected its winner, “Our Tower” project for a tower in Iasi receiving $ 20,000 for the implementation, by the end of February 2012. The…
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McCann Romania and Rom strike again: Change Romania online for the national day!
For December 1st, Romania’s day, ROM wants to transform Romania in the 1st country that changes its image over the internet. After articles and TV programs in Frabne and Italy that offended the…
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Brandient creates the new visual identity and packaging design for Solaris
Brandient created the new visual identity and packaging design for Solaris. The new visual identity of the brand and a new packaging design were meant to differentiate the brand in its category and…
Cannes Lions 2012 – open for entries
Cannes Lions 2012 announced the start of the entry period, during which agencies and companies can submit entries across all 15 categories for its 2012 awards: Press, Outdoor, Direct, Media, Cyber, Radio, Promo…
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UPDATED: “The cookie challenge” – good practices and regulations on behavioral advertising
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Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
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The cultural marketing agency Forward wins global creative duties for Pernod Absinthe
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Initiative supports pro bono the international media fundraising campaign for Free the Children
Local and international speakers, at Digital Marketing Forum 2012
Digital Marketing Forum reunites, on February 22-23, local and international speakers that will share their advanced markets expertize on advertising, online communication and media strategy At its 6th edition, DMF is offering participants…
Local and international speakers, at Digital Marketing Forum 2012
Digital Marketing Forum reunites, on February 22-23, local and international speakers that will share their advanced markets expertize on advertising, online communication and media strategy At its 6th edition, DMF is offering participants…
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Deloitte survey: Companies should be measured by their societal purpose
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The cultural marketing agency Forward wins global creative duties for Pernod Absinthe
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Flashmob with carols and traditional “Merry Christmas “wishes from Cosmote Romania for its customers
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White Image’s Inside 2011: Decrease of efficiency indicators for newsletters in Romania
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Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate
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ePayment rebranded as PayU Romania
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Study: Smartphones and tablets are driving shift in European media consumption
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IBM report: Mobile shopping doubled over December holidays
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BBDO Worldwide – 5th year in a row winner of The Big Won
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Personal care products, laptops and tablets, most wanted online buys
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Mercury360 invites Facebook users to go ahead with non-traditional wishes on winter holidays
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Springtime chose Violet to be its advertising agency in Romania
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Ursus Breweries hires Petre to organize responsible parties
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The launch of the book Mic Dejun 2.0 – a new World Record
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Rogalski-Grigoriu and The Practice, awarded at European Excellence Awards
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Romanian ABC to change name in 2012
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Campaign against binge driving, from Romanians Brewers, Police and CNA
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Next Advertising – awarded at the most important European advertising festivals
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BrandTailors signs the rebranding solution for Igienol, the first “friendly” chlorine-free disinfectant brand
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A Bucharest mall wants to write the longest collective letter to Santa
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The best Romanian online projects, awarded at Internetics 2011
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PayPal, Magento and SEOmoz, in Romania at ecomTIM 2.0.12
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The Public Advisors launches a Health&Beauty PR division
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Ketchum Pleon to be exclusive research partner and sponsor of European Communication Monitor survery
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Another 3 Romanian titles to survive only online
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Atelierul de grafica launches a new volume Graphics Without Computers
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Adform – European online display advertising player with a demand side platform
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Romanian social network for book fans to be launched at Gaudeamus Book-Fair
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DDB – awarded at The Internationalist Awards and Forrester Groundswell Awards
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UNICEF and GolinHarris are promoting kids rights in mass-media
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Brandient creates the new visual identity and packaging design for Solaris
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Wunderman to handle consumer campaigns for Microsoft Romania
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TEBA announces partnership with Publica
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The Network will handle Romanian touristic brand promotional project ‘s management for the next 3 years
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of ”Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended solely on their…
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January 23, 2012ePayment rebranded as PayU Romania
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January 17, 2012
Mihaela Radulescu promoted to Senior Brand Consultant at Brandient
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January 7, 2012
Seed Consultants launched the 2nd edition of “The Most Promising Romanian Brand” program
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January 26, 2012On Facebook, humans have Timeline, dogs – Dogline
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January 26, 2012
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January 24, 2012
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January 23, 2012
Study: Smartphones and tablets are driving shift in European media consumption
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January 12, 2012
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January 3, 2012
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