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Deloitte: Five Romanian companies in Technology Fast 500 EMEA 2013
Romania has registered a new performance this year, securing five companies in the Deloitte Technology FAST 500 EMEA 2013 ranking, compared to four companies in 2011 and 2012: Vola.ro (ranked 17), TeamNet International…
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Natalia Oreiro sends a brand message, in a campaign signed by Urban Argentina
Urban Grupo de Communicacion created an innovative brand format for Sedal (Unilever), with the brand communicating for the first time its essence through a music video. Urban was inspired by Natalia Oreiro to create…
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4,700+ entries at Eurobest 2013
Eurobest has received a total of 4,715 entries from 32 countries for this year’s edition. The work will be judged next week in Lisbon, Portugal. Entries have been submitted into 15 different awards…
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Dero (Unilever) has a new national campaign in Romania – “The bracer that unites us”
Dero (Unilever) has a new national campaign in Romania – “The bracer that unites us – that encouraged Romanians to wear the national colors as bracelet on Romania’s national day. The campaign was…
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Victor Piturca and Andreea Marin – most publicized celebrities in October – November
Andreea Marin holds the first place in the top of the most publicized female celebrities in the print press, for the second month in a row, with 137 mentions, according to a mediaTrust…
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Crowdfunding initiative for a Brown Friday
Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of the shopping season,…
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Romanian start up promises free advertising from mobile to digital screen on November 28th
On November 28th, in Bucharest, one can test for free the first mobile to outdoor (DOOH) advertising solution created by The Pole Society, wherever you are in the world. It takes from 30…
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Extreme Makeover for Super Bowl 2014
A team of Israeli creatives including Orel Bitan (Copywriter), Idan Gilboa (Art director) and Tal Menkes (Copywriter) worked together to write, produce, film, direct and edit the Extreme Makeover ad, an ad that…
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Lemonade as vehicle for charity: Euro 5,000 collected for children suffering of cancer
International book fair Gaudeamus was the opportunity to turn lemonade into a vehicle for social good, with Romanian and foreign writers, along with Romanian celebrities, participating to the biggest lemonade marathon in Romania….
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Dubai Lynx and YouTube launch 7-Day Brief 2014
Dubai Lynx teamed up again with YouTube and launches 7-Day brief 2014, a competition to showcase creative skills by producing a commercial for a non-for-profit organisation. On January 9th 2014, a brief will…
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Romanian Rom chocolate to launch a new campaign for National Romanian Day
Romania chocolate bar Rom prepares, together with McCann Bucharest and MRM Romania, the campaign “Great Digital Union”, a campaign that aims to unite, for Romania’s National Day (December 1st), all Romanians, person with…
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SeniorHyper and ING Bank use mobiles to control an interactive platform
SeniorHyper and ING Bank launched a digital innovation, an interactive platform synchronized with the mobile phone, www.al9leacer.ro, and invites users to experience the benefits of ING products in an interactive and friendly way. The…
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Pop Up, the new global agency
We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best version of ourselves,…
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Graham Fink, Gabriela Lungu, Philippa Brown and Philippe Meunier – jury presidents at Dubai Lynx 2014
The organisers of the Dubai Lynx International Festival of Creativity have announced the first presidents that will step up to lead juries during the region’s most anticipated awards for the creative communications industry….
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Storience launches Zâmburi, an unique cultural product in Romania
Storience - the agency founded by Stefan and Adriana Liute - launched, on Friday, Zamburi , an innovative entrepreneurial project targeting Romanian market. Zâmburi is an umbrella brand that will reunite, for the start, a…
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Cornel Ilie (Vunk), the new image for Avon Romania’s men products range
Cornel Ilie, lead singer of Romanian group Vunk, is the new image of Avon Romania’s men products range, recently relaunched . Cornel continues the series of successful partnership that Avon has with celebrities-ambassadors…
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A new Hochland ad, signed by Brands&Bears
Brands&Bears made the newest campaign for Hochland cheese, that positions itself as the ideal product for busy mornings. The campaign builds on the new communication platform, “Hochland inspires you to create moments of…
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ThinkDigital launches ICEEfest Academy: business, e-learning and entertainment about Internet world
Over 15 hours of business presentations, debates and entertainment on themes related to digital marketing are available, starting today, on ICEEfest Academy, online platform launched by ThinkDigital Romania. Project’s launch comes in the same…
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Publicis Bucharest, together with Dacia at Gaudeamus, for the 5th consecutive year
Publicis Bucharest works with Dacia, for the 5th year in the row, communicating client’s participation and involvement in Gaudeamus, the biggest international book fair in Romania. We appreciate the leadership Dacia showed during…
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Romanian Achievements Collection, a campaign signed by CohnandJansen JWT for Petrom
CohnandJansen JWT signs the campaign “Romanian Achievements Collection” for Petrom, campaign that starts with a national promotion running between September 16th - December 15th and that has support online, TV, radio but also…
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Gabriel Nedelea: Sunshine Digital – I wanted to prove to myself that I can do it again
Gabriel Nedelea is a known name on Romanian digital advertising market, as he is an active entrepreneur that already founded 2 agencies and also due to the work he did for a number…
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22 years on Romanian market for Graffiti BBDO
Graffiti BBDO, the 1st advertising agency in Romania, celebrates 22 years since it started its activity. Starting 2011, Effie Effectiveness Index positions Graffiti BBDO as the most efficient ad agency in Romania. Reporting…
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Saatchi & Saatchi Asia-Pacific Hosts Regional Agency Hackathon
Representatives from seven Saatchi & Saatchi agencies in the Asia-Pacific region have come together in Singapore for Saatchi & Saatchi Asia-Pacific’s first in-house agency Hackathon. The two-day event is being led by Tom…
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UPDATED: Romanian PR Award designated its 2013 winners, with Rogalski Damaschin – agency of the year
(Adds statements from the winners) Romanian PR Award announced, last night, during a Gala, the winners of this year’s edition of the competition. Previous to the gala night, most nominated agency on Romanian…
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Leo Burnett, iLeo, Starcom and The Practice to handle Roche Diabetes Care Romania account
Starting September 2013, Leo Burnett, iLeo, Starcom and The Practice offer brand strategy, media, shopper marketing, online communication and PR services for Roche Diabetes Care Romania. The agencies won a pitch organized by…
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1424.ro: Discounts, Black Friday and Romanian youth
Before Black Friday madness start, 1424.ro – largest online panel in Romania dedicated to digital generation, launched and managed by TreeWorks – made an online research to analyze young people’s interest for the…
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Banca Transilvania launched Facebook Payments, a first in Romania
Banca Transilvania (BT) launched Facebook Payments, a service that allows the customers using BT24 Internet Banking to make transfers using Facebook. In the same time, BT launched other 2 facilities: money transfer via…
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GolinHarris Romania orchestrated the launch of the Best Sprinter Ever
GolinHarris Romania handled the launch of the new Mercedes-Benz Sprinter in Romania, creating an innovative digital experience, a visual travel in time and engagement with the brand The leader and pioneer position within…
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New TV campaign for PayPoint Romania, signed by Bridge Communication
PayPoint Romania, operator of cash payments and electronic charging at retail points, launched a new TV campaign signed by Bridge Communication. The campaign focuses on the results the company had in Romania and…
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Henkel Romania and Armada communicate in a new way for Perwoll
Henkel Romania and Armada communicate in a new way the wash-liquid brand Perwoll, with the program to support young designers and fashion creators, that reflects brand’s involvement in the continuous reinvention of fashion…
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Tempo Advertising signs a new Christmas campaign for the retailer Metro
Romanian Tempo Advertising signs a brand new Christmas campaign for Metro Cash & Carry, that aims to make people feel like kids in a candy store. The campaign started on November 15, online…
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ADC*Ro Awards 2013 – 115 entries and 30 agencies
ADC*Ro Awards attracted, for his second edition, 115 entries from 30 Romanian agencies. The agencies that entered works are: 23 Communication Ideas, 2ActivePR, AdProduction&IQAds, Bortun•Olteanu, BrandUP Interactive, Digital Star, Draftfcb Romania, eJobs Group,…
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Johan Ohlson: Free-lance, a warrior which wasn’t sworn to any one lord
Finding out that Johan Ohlson decided to go freelance and quit his position as Creative Director at Saatchi & Saatchi Romania, we from AdHugger asked him to give us his opinion on freelancers…
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Johan Ohlson leaves Saatchi Romania and will get involved in developing Romanian creative freelancing market
Johan Ohlson ended his collaboration with Saatchi& Saatchi Romania after 2 years during which he coordinated the creative department of the agency and added to portfolio a lot of campaigns and awards at…
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Julius Meinl built the Poetry House in Bucharest
Julius Meinl built the Poetry House in Bucharest and the walls of the place will be inscribed with poems in real time, by a robot, and based on the verses it receives during…
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October in Romanian Social media, overviewed by ZeList.ro
ZeList.ro made an overview of Romanian social media in October 2013, counting active accounts, posts and interactivity on the main online channels used in Romania. Facebook (6.6M users) is, obviously, the channel with…
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Grolsch inaugurates the 1st Anti-Mall in Romania
Grolsch inaugurates the 1st Anti-Mall in Romania, on December 6-8, in Romania’s capital, on Calea Lipscani, where previously Bucharest Store was located. For 3 days, all those that will come to the Anti-Mall…
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A Tempo Advertising concept, in 2014 Night of Ads Eaters’ international selection
The ad made by DaKino Diud for Night of Ads Eaters 2013, starting from “Zombies” concept, developed by Tempo Advertising, was included by Jean-Marie Boursicot, the creator of the event, in the international…
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Romanian Transilvania Bank launched KEN Money for children’s financial education
Transilvania Bank and KEN Academy launched a financial and entrepreneurial education program for children, Ken Money. The program takes place in Bucharest, in over 30 schools, with almost 2,000 pupils having the opportunity to…
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GolinHarris communicated “I want in the 9th grade” campaign for KFC and Pizza Hut
GolinHarris communicated “I want in the 9th grade” for KFC and Pizza Hut, with the campaign gathering a record amount (Euro 70,000) for the education of children from rural areas. KFC’s and Pizza…
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IAB: Seal of approval for the first companies complying with EU Online Behavioural Advertising
Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) Trust Seal, demonstrating to consumers and the…
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Romanian Retail Convention: A third of insolvent retail companies are, in fact, profitable ones
Expo Media organized, on November 7th, the first edition of Romanian Retail Convention, a niche event that brought into the spotlight the latest trends in the sector. One of the myths discussed during…
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A croissant and “controlled chaos” – ingredients in a work day for Vasile Alboiu (Creative Director SeniorHyper)
7:30 – I wake up and I drive my little girl to school. She’s in the 4th grade so we have some interesting (even hallucinating) conversations. Moreover, she helps me to find out good…
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ADC*Romania will award Romanian Young Creative of the Year 2013
DDB Romania launched the brief for the special prize, Young Creative of the Year, that will be awarded on December 2nd, at ADC*RO Awards 2013. The Young Creative of the Year competition is organized…
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Customer Loyality – 60% of companies consider it a strategic priority
Expo Media is organizing, on November 21st, the most important Romanian event dedicated to attracting and loyalizing the clients, “Customer Loyalty & CRM Forum 2013“, scheduled to take place at JW Marriott Bucharest Grand…
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Ioana Mucenic, managing partner pastel, is the only Romanian speaker at Figaro Digital Marketing Conference, London
Ioana Mucenic, visionary managing partner & head of strategy at pastel agency, is the only Romanian speaker invited at the London event dedicated to the digital environment, Figaro Digital Marketing Conference. The event…
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Irina Mateescu opted for Brand Conversations as her next career level
After 3 years of marketing at Business Media Group, almost 4 as senior digital planner at Netalurgica and 10 months as Digital Manager at Next Advertising, she decided it’s the right time to…
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ThinkDigital Romania adds new names to its portfolio of clients
ThinkDigital Romania announced closing negotiations and adding to its sales network new local publishers and niche website, which also lead to increasing network’s traffic. The company announced that, compared with the first 3…
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Matei Psatta takes over as Head of Social Media & Strategic Planning at iLeo (Publicis Romania)
Matei Psatta is the new Head of Social Media and Strategic Planning at iLeo, an agency part of Publicis Romania Group, with the announcement of job change made by Matei on his blog….
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6 Romanian agencies shortlisted at European Excellence Awards
Rogalski Damaschin PR, GMP PR, The Practice, McCann PR, Grayling and GMP Advertising are the Romanian agencies shortlisted at European Excellence Awards, as shown on the official shortlist on competition’s website Rogalski Damaschin…
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Romanian e-commerces, awarded at e-Commerce Awards Gala
The 8th annual edition of GPeC (e-Commerce Awards Gala) took place in Bucharest on November 5th, with over 600 people being present at the most important Romanian e-commerce related event. During the day,…
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ThinkDigital launched its programmatic trading service for publishers and advertisers
ThinkDigital, one of the major players in digital advertising in CEE and South-Eastern Europe, announced the launched of its offer of trading and real time bidding, as part of an agreement with TailWind and…
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GolinHarris Bucharest handled the communication for the launch of History’s Vikings in Romania
GolinHarris, that communicates for History since the start of 2013, signed the communication campaign for the launch of “Vikings” series in Romania. The launch strategy included a campaign endorser, teasing and amplifying it…
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Marco Cremona – jury’s president at ADC*RO Awards 2013
Marco Cremona, Executive Creative Director Y&R Moscow, will preside the jury of ADC*RO Awards 2013. Cremona worked for some of the most important agencies and advertising networks in the world, like Leo Burnett, Lowe,…
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IAA Romania elected the members of its new Board of Directors
IAA Romania’s members reunited, on November 6th, for the General Assembly, an event during which the management of the association for the next two years was designated via secret vote. Mihai Barsan was…
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Nominees at Romanian PR Award
The international jury at Romanian PR Award announced the nominees at the 11th edition of the competition. The most nominated agency on Romanian PR Award shortlist is Golin Harris (20 times), followed by…
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Electrolux and Saatchi & Saatchi made art with a vacuum cleaner
Electrolux and Saatchi & Saatchi Thailand created the world’s first work of art using a vacuum cleaner for the launch of Electrolux UltraCaptic. Working with renowned Thai artist Chalit Nakpawan and production company Wakeup…
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2 Romanians – winners of YouTube Music Awards 2013
Khaled Mokhtar (image director) and Matei Dima (director) are the winners of “Innovation of the Year” category at the international competition YouTube Music Awards, with a video made for Destorm – See Me…
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Courier service Cargus, a superbrand in Romania, according to an independent market survey
For the first time in its 22 year history, Cargus, one of Romania’s leading courier companies, qualified for the status of Superbrand, validation that comes after an extensive survey made by Ipsos for…
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ADfel: ADfel Galleries presents the most appreciated unconventional campaigns in the world
AdFel, branded entertainment event organized by IQAds and that reached to its 8th edition, supports also this year the best unconventional works with ADfel Galleries exhibition, where AdProduction is solutions partner. Between July…
A Day: Welcome to the dark side of advertising. We have deadlines.
A colleague of mine asked me when I came at this company: do you have a life? When I politely answered that I do, he said: forget it, from now on you won’t….
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Draftfcb Bucharest signs the promo campaign for a new original HBO production, “Stay with me”
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Romanian WoPA signs a fundraising campaign for Hospice Casa Sperantei
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Natalia Oreiro sends a brand message, in a campaign signed by Urban Argentina
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Lowe&Partners, GolinHarris and Initiative signed a “problem solving ” campaign for tocmai.ro
Deloitte: Five Romanian companies in Technology Fast 500 EMEA 2013
Romania has registered a new performance this year, securing five companies in the Deloitte Technology FAST 500 EMEA 2013 ranking, compared to four companies in 2011 and 2012: Vola.ro (ranked 17), TeamNet International…
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Spikes Asia announced its 2013 winners
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Superbrands Romania 2013 – judging and marketing research phases reached to the end
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Mediacom – Network of the Year at M&M Global Awards 2013
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Spike Asia 2013: 4,900 entries from 20 countries
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Why one shouldn’t ignore Mobile search?
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Austrian Tourism communicates to Romanians via Travel Communication Romania
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An app developed by Romanian TeamNet, in European Commission’s top 3 IT solutions for elderly people
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Action Global Communications Offers Communication Consultancy for Alstom Romania
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Gemius study: Chrome – most successful browser in CEE last year
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Romanian Mediafax Group launched M.Incubator
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“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1
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Adrian Sarbu left CME
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Comedy Central Extra brings 3 new series on Romanian screens this autumn
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Alex Strimbeanu joins Jandl as Creative Director
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PayU: Sales doubled in online retail compared to 2012
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3 Romanian celebrities and their fans had lunch together at KFC, in a GolinHarris campaign
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Romanian Grand Spoof expects votes until August 12th
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Starcom Romania makes a new info-graphic on how Romanian youth use their influence
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Alexander Bard: Today’s 20 year old is a smartphone with some muscles wrapped around it
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One year of Storience: Euro 150,000 turnover, over 20 clients and international awards
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Competence Call Center celebrated 15 years on the call centers market
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Romanian PR agency Rogalski Grigoriu PR changes shareholders and will rebrand
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ICEEfest 2013 in numbers
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Graffiti PR to handle corporate PR and corporate communication duties for Ursus
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Gemius study: Mobile ads are gaining ground in CEE
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Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
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Romanian juror at Red Apple 2013. Call for entries started, 25% discount for submissions until July 1st
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ForestView launched in Romania, with an ex-Romtelecom director assuming the management
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Gemius AdMonitor: Poles and Ukrainians – CEE people most likely to click on ads
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The Bridge™, GolinHarris Bucharest: 20 tips & tricks to differentiate your brand in social media
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Lorand Balint took over as Managing Director at Leo Burnett & Target Romania
Romanian start up promises free advertising from mobile to digital screen on November 28th
On November 28th, in Bucharest, one can test for free the first mobile to outdoor (DOOH) advertising solution created by The Pole Society, wherever you are in the world. It takes from 30…
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SeniorHyper and ING Bank use mobiles to control an interactive platform
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ThinkDigital launches ICEEfest Academy: business, e-learning and entertainment about Internet world
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SeniorHyper signs the teasing for Romanian Black Friday’s discounts in Orange store
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Gabriel Nedelea: Sunshine Digital – I wanted to prove to myself that I can do it again
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Banca Transilvania launched Facebook Payments, a first in Romania
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24 November 2013Storience launches Zâmburi, an unique cultural product in Romania
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22 November 2013
Cornel Ilie (Vunk), the new image for Avon Romania’s men products range
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21 November 2013
UPDATED: Romanian PR Award designated its 2013 winners, with Rogalski Damaschin – agency of the year
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19 November 2013
GolinHarris Romania orchestrated the launch of the Best Sprinter Ever
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15 November 2013
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27 November 2013AMPRO Design redesigned Linco’s packaging in Romania
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24 November 2013
Storience launches Zâmburi, an unique cultural product in Romania
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24 October 2013
Propaganda Brand New created the visual identity for Egregio brand from Vincon
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3 October 2013
AMPRO Design – branding and packaging design for a new Danone range of dairies for Romanian market
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3 October 2013
A new retail experience? Brandiend handled concept and design for AB Cool Food
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29 November 2013Victor Piturca and Andreea Marin – most publicized celebrities in October – November
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20 November 2013
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19 November 2013
Starcom continues HumanGraphExperience with “Health Habits Nowadays”
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8 November 2013
Research: Smartphones, most sought for gadgets for Romanian youth
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4 November 2013
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15 November 2013Okazii.ro launched Fashion& Beauty micro-sites
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7 November 2013
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31 October 2013
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24 October 2013
ComScore: 1 in 7 Europeans owning smartphones use it for online purchases
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17 October 2013
Black Friday preparations: Pay U introduces a monthly fixed cost for Romanian e-commerces
