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McCann Worldgroup elevates Adrian Botan to Chief Creative Officer, Europe
McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council…
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Orhan Gorbon: How to skillfully navigate between two businesses
More than 50 boats run by teams from around the word enrolled in the 18th edition of the Bosphorus regatta. Behind the successful event, celebrating not only skilled sailors, but also Istanbul’s charming…
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Ramona Dumitru (Apa Nova): “We can always change for the better and this is one of our main goals”
„Happy ending stories” is an awareness campaign launched by Apa Nova through which it proposes itself to bring in attention of the people living in Bucharest the importance of the sewerage system, as well…
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Grapefruit – 20 years of digital on the Romanian market
Grapefruit is a Romanian independent agency that started its journey on Romanian market 20 years ago. From the initial approach, offering branding services, the agency decided to go towards another direction and became…
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Mazda puts cars to bed in a new campaign in Canada
Mazda is launching a new national campaign just in time for sweater weather. The multi-media campaign features various luxury vehicles unfit for Canadian winters being put to bed under car covers to a…
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BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on…
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Channel Factory reveals results of brand suitability survey
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…
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Anders Lange: Design thinking – why should you care?
Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…
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Romania: The Alternative School – Eurobest Semester – open for applications
For the 15th consecutive year, The Alternative School is open for applications. The deadline is 16th of October. The School starts on October, 17th and the winning team of this semester competition will…
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Anders Lange – The road from digital transformation to digital strategy (Part 1)
I want to talk about how you get from digital transformation to digital strategy because, as many think, it is not the same: digital transformation is what happens before you get to digital…
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Romanian agency Grapefruit turned 20
Romanian agency Grapefruit celebrates two decades of activity on the market, after it was launched in Romania on November 13th 1999. After 20 years in which it developed its portfolio, business and services,…
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Milan Fashion Week celebrated with Hotel MFW by The Blink Fish
Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) presents Hotel MFW, the latest fashion film directed and produced by the Milan-based Creativity Factory The Blink Fish. Shot to celebrate Milan Fashion…
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NYF’s AME Awards is open for entries. New Categories in 2019: Cannabis & CBD, Purpose Driven Brands and Experiential Marketing
New York Festivals 2020 AME Awards® for the World’s Best Advertising and Marketing Effectiveness is open for entries for creative and effective work that works. The AME Awards honors innovative and effective campaigns…
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Kaufland and Renovatio launched the first fast charging hub for electric cars in Romania and Eastern Europe
Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu Street, Bucharest. The…
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Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil
International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the…
Samsung uses its new Fortnite skin as a tool against cyberbullying
The “Anti Bullying Skin” campaign encourages donation of the Glow skin to default players in Fortnite. Samsung in Brazil has just launched a new initiative in partnership with Fortnite to fight a new…
“We find inspiration in the people who want to promote their businesses better by using relevant content”
The content marketing has a series of very relevant characteristics for a brand communication, reason for which even Seth Godin names it “the only marketing left”: authentic, unique, efficient and perfectly calibrated for…
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Cat Agostinho on turning a bad situation into a positive
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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
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FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
Romanian deep tech event Codiax reached its 3rd edition
Next week, specialists in tech will meet up during the only event exclusively dedicated to Deep Tech in Eastern Europe. Codiax, a conference derived from Techsylvania, reached the 3rd edition and aims to extend…
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October 22, 2019Romanian MSL The Practice, awarded Silver and Bronze Stevies at 2019 International Business Awards
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October 22, 2019
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October 18, 2019
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September 5, 2019
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August 28, 2019
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October 19, 2019
BT launched its biggest brand campaign in 20 years, ‘Beyond Limits’
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October 18, 2019
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October 17, 2019
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October 14, 2019
CN8 Unstoppable – Cristina Neagu, 4 times best handball player in the world
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October 10, 2019
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November 3, 2019GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances
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October 17, 2019
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October 11, 2019
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October 7, 2019
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September 19, 2019
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November 15, 2019Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
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November 3, 2019
GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances
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October 30, 2019
GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism
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October 16, 2019
Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
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October 3, 2019
Mastercard and DPD, extended partnership on Romanian market to encourage card payments at delivery
