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Optimedia becomes Blue 449
Optimedia, the media agency part of Publicis One, is changing its name to Blue 449. The change is part of a larger transformation process in all markets where the Group operates, with the…
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Fran Pollaro on Global Awards: It’s all about relevancy, especially in this day and age
Fran Pollaro was recently appointed as the Executive Director of the The Global Awards for the World’s Best Healthcare & Wellness Advertising. In his new role leading the competition’s expansion, Pollaro will be responsible for leading…
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Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which had over €800,000 turnover…
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The Hub Partners won Grand Effie at Romanian Effies 2017
37 trophies were awarded to 17 agencies and Romanian companies during the Gala of the Romanian Effie Awards 2017. The top winner of the 14th edition was the agency The Hub Partners, at…
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Mihai Trandafir to represent Romania in the shortlist jury for the Cannes Lions Media
Mihai Trandafir, Managing Director UM Romania, was selected to represent Romania in the shortlist jury for the Cannes Lions Media category. Among the proposed jurors for the media category were also Dana Bulat…
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MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…
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Conran Design Group to develop Whale and Dolphin Conservation 30th anniversary brand identity
Leading wildlife charity, Whale and Dolphin Conservation (WDC) has appointed award-winning brand design agency, Conran Design Group, to develop a brand identity and collateral for the charity’s 30th anniversary. The campaign includes developing WDC’s 30th anniversary identity…
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The 2017 Global Awards: Open for entries, expanded categories and new judging system
The Global Awards 2017 competition is open for entries, with the final deadline for entries set for August 1, 2017 . For 23 years, the international competition honored the World’s Best Healthcare &…
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Golin / MullenLowe Romania: 2 Grand Prix, Communications Folder & PR Frame @ Golden Hammer 2017
Golden Hammer announced this year’s winners, with the main prize in creative category (the Creativity Case) going to Leavingstone, while the main prize in communications (Communications Folder) was claimed by Golin / MullenLowe…
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Brown-Forman and Arnold Worldwide launched a new integrated campaign for Gentleman Jack
Brown-Forman and Arnold Worldwide launched in US a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The…
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New York Society for Ethical Culture and Fred & Farid support #NoMoreBlackTargets artistic project
No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The…
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Lacoste brings the glamour in a film signed by BETC Paris
Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, jumping on the…
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RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM and 8-11 PM
RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM and 8-11 PM….
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IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark
IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…
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Jazz and Rogalski Damaschin awarded at the „Valori de Romania 2017” Excellence Gala
In front of over 200 top managers in companies, entrepreneurs, culture people, sports men and investors, the Biz magazine team awarded, during the “Valori de Romania” (Values of Romania), 34 of the most…
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Romanian creatives Raul Gheba and Karla Georgescu selected to join European creative elite
The Creative Express programme will this year be hosted at Pi Campus in Rome. The event, organized by the Art Directors Club for Europe (ADCE) in collaboration with Pi Campus, takes place May…
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Publicis Conseil signs Real Monsters campaign for Innocence in Danger
Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses the imaginary world…
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Romanian Anti-AIDS Association (ARAS) launched Internet HIV to raise awareness over the virus
Romanian Anti-AIDS Association (ARAS) launched Internet_HIV, an online campaign delivering the online and inoffensive version of the virus in order to raise awareness among Romanian public over the fact that contacting HIV virus can…
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MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017
MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom won six gold,…
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Notino appoints Gabriela Lungu as its Global CMO, starts rebranding of Romanian Aoro
Starting March 1st, Gabriela Lungu was appointed Global CMO of Notino, international group founded in 2004 by Czech entrepreneur Michal Zámec. The company has its global headquarter in Brno (Czech Republic) and offices in…
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Grey Brasil signs Color of Corruption, aimed to monitor and expose corrupt Brazilian politicians to the public
A new nonpartisan, anti-corruption program — Color of Corruption— exposes Brazilian politicians condemned, cited or investigated in official courts, intending to help voters make more informed decisions ahead of Brazil’s 2018 elections. Reclame Aqui…
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Geometry Global to handle integrated communication for Metro in Romania
Geometry Global and Metro Romania closed a strategic partnership for the next three years, which sees Geometry coordinating locally the integrated communication services for the company. The agency tool over the reigns over…
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Piranha Bar brings stadium to life for football legend Pelé and Snickers
To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to…
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Alina Damaschin to judge PR at Cannes Lions 2017
Alina Damaschin, Creative Leader / Managing Partner Rogalski Damaschin Public Relations, is representing Romania in this year’s Cannes PR Jurty. In 2017, Romania received access to more judging categories for shortlists evaluations, but…
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Second annual D&AD Impact announced by Advertising Week and D&AD
Advertising Week and D&AD announced the 2nd annual D&AD Impact, shining a spotlight on brands, businesses and campaigns that are using creativity as a positive force for change in the world. The event…
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Romanian Design Week 2017 – tens of events dedicated to design in Bucharest between May 20-29
Romanian Design Week, the biggest national event aiming to promote the Romanian design which reached its 5th and anniversary edition, is presented, this year, by The Institute and ING Bank between May 20-29. Same as every…
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Ami Hasan (hasan & partners) succeed Amir Kassaei as ADCE president
The Art Directors Club of Europe (ADCE) has selected Finnish advertising entrepreneur Ami Hasan, the founder, chairman and chief creative officer of hasan & partners Group as its new President. Ami Hasan is…
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Golden Hammer extends submissions deadline until May 5th
Golden Hammer, international ad festival which reached its 18th edition this year, extended its submission deadline until May 5th. The entries for the competition can be submitted via festival’s homepage, in one of…
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Jazz signs Pufina’s first communication campaign
Jazz Communication, alongside Headway, launched the first communication campaign for the brand Pufina, following a pitch won at the beginning of this year. Headway is PehartTec’s partner in establishing the marketing strategy and implementing…
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Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”
Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate change. The film was…
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For Canada 150, Roots wants Canadians to “Be Nice”
In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…
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RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…
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GPeC Summit ’17: Zappos to speak about Customer Excellence in E-Commerce
Bucharest will turn into CEE’s e-commerce capital during GPeC Summit, event scheduled to take place on May 16-18. Rob Siefker, the Customer Loyalty Director of the e-commerce giant Zappos, and other world-leading experts…
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Romanian startup UiPath receives $30M funding from Accel Partners
Romanian start-up UiPath, headquartered in US and with offices in six countries and specialized in developing and selling software automation tech for office environment work processes (Robotic Process Automation / RPA), received a…
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McCann Romania and Kandia’s ROM launched a RomBot
McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for the nation. The…
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TBWA\RAAD and Amnesty International launched The Skins of Peace
TBWA\RAAD signs the latest campaign for Amnesty International, The Skins Of Peace. The campaign aims to address the issue of Arabs and Muslims being mistreated in European and US airports because of their passports, a…
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177 Pencils awarded on Results Day One of D&AD Judging
The first set of D&AD Pencil winners for 2017 are announced today, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which…
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Telekom releases The Lenz app and announces first ever Gorillaz live conversation
Following on from last month’s secret one-off show in London which saw Gorillaz play new album Humanz live for the first time, Telekom Electronic Beats announced another first: the band’s first ever live…
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MassiveMusic and The Next Web to present ‘Music Summit’
The Next Web Conference and international music agency MassiveMusic will present Music Summit, an entirely new and specially curated three hour program scheduled to take place on the second day of TNW conference…
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TBWA\Dublin appoints Andrew Murray as Director of Social Media & Content
TBWA\Dublin appointed Andrew Murray as Director of Social Media & Content. Murray’s appointment will see him developing the agency’s social media and content offering. Murray enters his new position after an extensive career across…
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The One Club for Creativity announces the finalists @ ADC 96th Annual Awards
The One Club for Creativity, has announced the finalists for the ADC 96th Annual Awards. There are 467 professional and student finalists representing 29 countries this year. The US has the most finalists, followed…
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The One Club for Creativity (TOCC) appointed Michael O’Rourke as Executive Director of ADC Awards and programming
The One Club for Creativity, the world’s foremost non-profit organization devoted to elevating creative work in all aspects of advertising and design, today announced the appointment of Michael O’Rourke as executive director in…
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Gorillaz and Telekom Electronic Beats launched a mixed reality app
Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of…
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Ex-McCann Romania, Gabriela Alexandrescu takes over as Client Service Director at MullenLowe
Starting April, Gabriela Alexandrescu, ad professional with over 14 years of experience in the field, took over the helm of the Client Service department within the Romanian agency MullenLowe. Over time, Gabriela manages successful…
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Conan PR communicates for UBER in Romania
UBER appointed Conan PR as its PR agency in Romania, following a pitch conducted in January. Conan PR will develop and implement the strategy and the PR activities for the company in 2017. We…
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Fifth Dimension – the first VR escape room in Romania, a EUR 70.000 investment
The spring brings news on the Romanian entertainment market with the launch of Fifth Dimension – the first virtual reality escape room in Romania. Located on 5, Transilvaniei Street, the virtual reality center…
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2017 Inside NYF’s Radio Awards with Rose Anderson
How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from…
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Tennis star Simona Halep becomes ambassador for Mercedes-Benz Romania
Mercedes-Benz Romania announced recently closing a long-term partnership with Romanian tennis star Simona Halep. This agreement is yet another move that underlines the assumed involvement of Mercedes-Benz in promoting performance and excellence and…
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In 2017, PIAF international conference is said to be under influence
The 8th edition of PIAF will bring to Prague over thirty speakers from Germany, Great Britain, Chile, Italy, the Netherlands and other countries. Influence, how is it built, who can be influential, and…
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BRD – Groupe Société Générale appointed Golin to handle its communication in Romania
BRD – Groupe Société Générale appointed Golin to handle its communication in Romania for the next three years. Golin will handle bank’s corporate and brand communication and will be responsible of developing and…
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D&AD launches 2017 Professional Awards campaign
The D&AD Professional Awards 2017 are open for entries and, because winning a Pencil is often the highlight of a creative career, D&AD decided to take a look at the people behind the…
Fractal Communication, new full service ad agency, part of Geometry Global, launched on Romanian market
Fractal Communication, a new full service ad agency part of Geometry Global (WPP), was launched on the Romanian market. The defining element for the new agency is given by its unique philosophy, mindful…
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Cannes Lions names Film, Titanium and Integrated Lions winners
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The One Club for Creativity announced the jury for Young Guns 15 program
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Romanian Publicis and McCann, Bronze & Silver at Cannes Lions 2017
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Cannes Lions 2017: Creative Data, Innovation, Cyber, Direct, Mobile Lions winners revealed
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Publicis Groupe bets on Marcel as its future professional assistant
Publicis Groupe partners with Alibaba to work in Uni Marketing
Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…
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Mekanism and HBO celebrate Mother’s Day
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Romanian Design Week 2017 – tens of events dedicated to design in Bucharest between May 20-29
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RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
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TBWA\Dublin appoints Andrew Murray as Director of Social Media & Content
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Gorillaz and Telekom Electronic Beats launched a mixed reality app
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Ex-McCann Romania, Gabriela Alexandrescu takes over as Client Service Director at MullenLowe
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Conan PR communicates for UBER in Romania
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Google selects comScore as brand safety measurement provider
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Rogalski Damaschin handles communication for Universal Robots in Romania
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Telekom joins forces with Gorillaz to unlock a new dimension in music
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Tech and management consultancy BearingPoint challenges students to “Be an innovator”, offers €12,000 in prizes
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BRD – Groupe Société Générale appointed Golin to handle its communication in Romania
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BBDO Toronto brings romance when you need it for Harlequin
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Romanian McCann PR appoints Lavinia Chican as agency’s newest Partener
AR creator Plattar launched in Australia
Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…
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Publicis Groupe bets on Marcel as its future professional assistant
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Mars makes new appointments to boost its focus on digital innovation and growth
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Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
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Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
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17 May 2017Romanian Public Relations Association, invited to join ICCO
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8 May 2017
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7 May 2017
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2 May 2017
Romanian Golin to communicate for Groupama insurance company
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12 April 2017
Gorillaz and Telekom Electronic Beats launched a mixed reality app
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19 June 2017Publicis Groupe partners with Alibaba to work in Uni Marketing
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6 June 2017
Conran Design Group to develop Whale and Dolphin Conservation 30th anniversary brand identity
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19 May 2017
Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio
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18 May 2017
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18 May 2017
Jazz and Rogalski Damaschin awarded at the „Valori de Romania 2017” Excellence Gala
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8 June 2017ROADS: Romanian online ad market in 2016 grew 22%, to €41M
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7 June 2017
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1 June 2017
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30 May 2017
Mood of Nation revealed in new ‘Truth About Britain’ research from McCann Worldgroup UK
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23 May 2017
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19 June 2017
Publicis Groupe partners with Alibaba to work in Uni Marketing
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1 June 2017
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18 May 2017
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28 April 2017
GPeC Summit ’17: Zappos to speak about Customer Excellence in E-Commerce
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20 April 2017
Robert Berza is the new Fashion Days’ General Manager for Romania, Bulgaria and Hungary
