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25th Golden Drum starts tomorrow in Portorož, Slovenia
The professionals of the creative industries are preparing to return to the Portorož, Slovenia, for the Jubilee International Festival of Creativity Golden Drum: three days – 17th to 19th of October – of inspiring talks…
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Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil
International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the…
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Foam Studio visualizes Automotive Color Trends for BASF’s Coating Division
Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team invited foam to conceptualize and design their latest release of their…
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Zenith celebrates its 30th anniversary
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and…
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Germany Trade & Invest Launches ‘Germany Works’, a global Campaign from Serviceplan and Mediaplus
Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works.’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany…
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Auchan Retail celebrates everyday French heroes in its first campaign with Serviceplan France
Serviceplan France announced their first campaign for Auchan Retail since winning the global communication strategy 4 months ago. Auchan Retail France retailer is back on television with a 90 second testimonial film. This…
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Headvertising and ING have the ADC Romania’s September “Best Work of the Month”
ADC Romania presents “The best works” on TV, Outdoor and Digital in September. ING – Salveaza-ti timpul (Save your time” was declared “The Work of the Month” and also took the number one place in…
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IAB MIXX Awards 2018 calls for entries until October 21st
IAB MIXX Awards, the only digital international festival in Romania, invites the agencies in the advertising Romanian market to enter the campaigns done in 2018 on the website www.mixxawards.ro until October 21st. The most…
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Golin won the PR pitch organized by HMD Global, the Home of Nokia Phones
Golin elaborates the communication strategy for Nokia for phones and tablets on the local market, following the pitch won organized by the Finish company HMD Global, the company that holds the exclusive licence…
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Apa Nova repositions and gets a new visual identity
Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…
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Zulu Alpha Kilo launches online video campaign to promote The One Club’s 2019 One Show call for entries
The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for…
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StrawberryFrog came up with Successful Brand Manager Starter Packs for Advertising Week NYC
Advertising Week NYC kicks off with Successful Brand Manager Starter Packs, launched on Instagram by StrawberryFrog. Intended to inspire brand managers to greater heights and to maintain a steely resolve in the face…
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Vodafone Romania launched “Life First” unconventional brand campaign
Vodafone Romania launches a new brand campaign under the headline “Life First”, designed to state in a creative, unconventional manner the role that Vodafone embraces in improving customers’ lives and advocating for a…
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Toyota SA, FCB Joburg created beaded billboard as Corolla love letter
Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time…
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Calin Clej, appointed Marketing Director at Huawei Consumer Business Group Romania
Huawei Consumer Business Group Romania, the local branch of the international tech leader, announced the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing,…
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2019 New York Festivals AME Awards open for entries
New York Festivals 2019 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries. AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role…
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Mark Tungate on Epica 2018: We can expect more purpose-driven advertising
Mark Tungate, Epica Awards’ Editorial Director, offered, in a mix of questions and answers, an inside view over this year’s competition, from how is conceived and what will happen to location, selection of…
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Ex-Crispin Porter and Bogusky, Alex Budin took over as the Head of Technology at MRM//McCann Romania
Alex Budin is the new Head of Technology at MRM//McCann Romania. Alex has 8 years of experience in Advertising, 20 years in Software and Technology and 7 years of experience in Electronics and…
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ADCE unveils jury presidents for 27th annual Awards
The Art Directors Club of Europe (ADCE) has announced the 60 judges for the 27th ADCE Awards, celebrating the very best of European Design and Advertising. Under the leadership of ADCE President Ami…
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Romanian PR Award – start for entries, deadline on October 5th
Romanian PR Award announced the start for entries for competition’s 16th edition. The deadline for entries is October 5th. This year’s edition stays under the sign of curiosity and prestige that a question…
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Romanian GMP PR handles the employee branding communication for JYSK in Romania
The Romanian branch of the Scandinavian Danish-founded retailer JYSK chose GMP PR to handle its positioning strategy and the employee branding communication. JYSK’s target is to open over 100 stores in Romania by…
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Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked 8th in Top…
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Jennifer Larkin joined Epica Awards as its North American Awards Director for 2018 season
Jennifer Larkin has joined the New York office of the Epica Awards as its North American Awards Director for the 2018 season. She recently held the position of Director of Awards Programs at…
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Cannes Lions releases 2018 Global Creativity Report
Cannes Lions released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and…
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Grapefruit launched Picard, an unique tool dedicated to the generation of leads
After more than a year and a half of concentrated and creative work, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of…
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20+ reasons to attend IAA Global Conference « Creativity 4 Better »
The IAA Global Conference “Creativity 4 Better” is quickly approaching and reasons to attend to it multiply. The experiences proposed by the organizers for the 2nd edition of the event scheduled to take…
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Marc Bortun is Romanian Rusu+Bortun Brand Growers’ new Creative Director
Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, OSHO Restaurant, Mega…
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Romanian Historia Rediviva launches the educational project “100 Years Ago”
Through the launch of the project “Acum 100 ani” (100 Years Ago), Historia Rediviva marks the start of the concept Visual History, an immersive, gamefied approach, a dramatized manner of presenting the historical information,…
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MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea
The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. The Work of…
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Propaganda signs a campaign for Romanian airline Tarom
Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and centered on “dor”,…
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Raluca Predoi, appointed the AcademIAA’s new program director
Raluca Predoi was appointed AcademIAA’s new program director, the first educational project developed by IAA Romania in collaboration with the academic environment, as a response to the growing need of employees that are…
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Romanian McCann PR to handle communication for the professional tennis player Horia Tecau
Romanian McCann PR will, starting August, coordinate the communication strategy for the international tennis player Horia Tecau, the only Romanian that is a champion in doubles at Wimbledon, US Open and Australian Open….
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Financials: Serviceplan Group continues on growth course
The Serviceplan Group has closed the 2017/2018 financial year with an increase in sales of 7 per cent and generated agency fees of EUR 415 million. This means that Europe’s largest independent communications…
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MSL continues its cooperation with Golden Drum as the festival’s exclusive PR agency network partner
25th Golden Drum festival invited MSL to be the festival’s exclusive PR partner for the third year in a row. MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on…
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Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam
Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design Studio, the campaign…
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Citroen and Traction introduced Seetroën, glasses against motion sickness
Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…
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D&AD announced Most Awarded rankings for 2018 D&AD Awards
D&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings….
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Europa FM and Rusu+Bortun correct until only the truth is left
The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic government. The anti-governmental…
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Find your color, in a campaign by Mercadier and GloryParis
Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of color shades and…
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Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed
Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…
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Kinecto Isobar Bucharest brings Forests’ sounds around with Greenpeace Romania and Pelicam
Kinecto Isobar Bucharest and Greenpeace Romania entered the second phase of their “Forest is not a mute film” campaign, and they are join in this by Pelicam, the international festival of film about environment…
25th Golden Drum starts tomorrow in Portorož, Slovenia
The professionals of the creative industries are preparing to return to the Portorož, Slovenia, for the Jubilee International Festival of Creativity Golden Drum: three days – 17th to 19th of October – of inspiring talks…
Nir Eyal, the author of ”Hooked: How to Build Habit-Forming Products”, to attend Romanian GPeC Summit
Named “The Prophet of Habit-Forming Technology” by the prestigious M.I.T. Technology Review, Nir Eyal arrives for the first time in Romania at GPeC SUMMIT – the biggest e-Commerce and Marketing Online event, to…
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
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FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
Condé Nast International signs new publisher to relaunch Glamour Romania with digital first format
Glamour magazine will transition to a new publisher, a subsidiary of Newsroom AI on the 1st of January 2019. Newsroom AI is a media and technology company with an established track record in digital transformation…
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4 October 2018Golin won the PR pitch organized by HMD Global, the Home of Nokia Phones
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24 September 2018
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10 September 2018
Golin Romania partners with IAA Romania to communicate IAA Creativity4Better global conference
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10 September 2018
Romanian GMP PR handles the employee branding communication for JYSK in Romania
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4 September 2018
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12 October 2018Ogilvy UK has a new leadership team
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4 October 2018
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4 October 2018
The event Rebels and Rulers to take place in Bucharest 25 – 26 October
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24 September 2018
Aoro by Notino finalizes the rebranding process and becomes Notino
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30 August 2018
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12 October 2018Romanians’ view on modern banking: a bank with services easy to use – iSense study
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10 October 2018
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4 October 2018
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25 September 2018
Zenith: Search and social to drive 67% of adspend growth by 2020
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19 September 2018
Mastercard: Romania ranks 5th in Europe in adopting the contactless technology
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13 October 2018Nir Eyal, the author of ”Hooked: How to Build Habit-Forming Products”, to attend Romanian GPeC Summit
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18 September 2018
Flavian Cristea (Grapefruit): “We have always been trying to be pioneers in our activity field”
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29 August 2018
iSense Solutions study: 64% of Romanians want more digitalized banks in Romania
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8 June 2018
Revolut: 2M users in Europe, plans to launch a trading platform
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19 April 2018
Brian McBride, ASOS Chairman, to be keynote speaker at Romanian GPeC Summit
