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Hervé Brossard joins Sid Lee Paris as Chairman Europe
Sid Lee Paris, subsidiary of the advertising network belonging to Japanese communication group Hakuhodo DY Holdings, announced the appointment of Hervé Brossard to the newly-created position of Chairman Europe. In this new role,…
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Profero coordinates the digital communication for Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in Romania
Profero announces the winning for the pitch for the coordination of the digital communication of the brands Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in PepsiCo’s portfolio. The agency will handle the strategy…
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PayPal, with Walrus and Calabash, launched a campaign to show its payments system’s wide acceptance
PayPal launched a new six spot online ad campaign, “Ubiquity,” created by New York agency Walrus. The campaign features character animation from Calabash that visually highlights just how much 19 million actually is. That…
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#NoWorries: Åkestam Holst and Sector Alarm turn empty homes in Christmas billboards for burglars
December is the darkest month of the year in Sweden, and when many leave town to celebrate Christmas elsewhere, it becomes a holiday for burglars as well. Then Sector Alarm decorates their customers’…
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Rebranding Transilvania Executive Education, a new Marks project
The Romanian agency Marks created the rebranding for Transilvania Executive Education. The Brief Transilvania Executive Education is a non-profit organization that handles the EMBA program that is 100% British and supported by University of…
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Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
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FCB Inferno develops for the UK’s Home Office a campaign to tackle forced marriage
FCB Inferno was briefed by the Home Office to develop a campaign targeting perpetrators, victims and bystanders, to educate on what makes a Forced Marriage. The campaign aims to reduce the number of Forced…
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Toronto-based independent agency Bensimon Byrne auctions trophies to support charity Casey House
Toronto sister agencies Bensimon Byrne, Narrative and OneMethod are auctioning off the awards they won for Casey House and are giving the money back to the charity. Every year, Toronto-based independent agency Bensimon…
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Eurobest unveiled its 2018 winners
Eurobest 2018 ended with the unveiling of this year’s Grands Prix and Special Award winners, which happened during Eurobest Unwrapped, a special event held in London. The event honored the winners and also…
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Merger on Romanian ad market: GMP Advertising and Webstyle merge under Bogdan Nitu’s leadership
Romanian agencies GMP Advertising and Webstyler announced their merger, with Bogdan Nitu being appointed General Manager of the newly formed entity, named GMP+Webstyler. The merger of the 2 agencies is based on a new…
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Anu Niemonen, Kris Hoet and Conn Bertish on the scene of „ADC Focus on Impact”
ADC Romania organizes, on December 14th, ADC Focus on Impact, an inspirational talks session that proposes itself to rise and find an answer to the question: “Do we truly create for people?”. The guests…
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Romanian town Oradea approaches Brandient for the development of its destination brand
Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…
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Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity
Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…
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Starcom Romania launches the 2018’s edition of the Consumer Report study
Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…
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MRM//McCann – Agency of the Year and KFC – Digital Client of the Year at Internetics 2018
During the 2018 Gala of Internetics, festival celebrating the digital intelligence, the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to MRM // McCann…
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Jorg Riommi, appointed Chief Creative Officer Publicis Groupe Central Eastern Europe
Jorg Riommi, currently Chief Creative Officer, Publicis Groupe Romania, has been charged with additional creative leadership duties as Chief Creative Officer for Publicis Groupe operations in Central Eastern Europe (CEE). The new appointment,…
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Best Digital MIXX, Best Interactive Experience and Most Experimental and Innovative Campaign for Kinecto Isobar at IAB MIXX Awards 2018
The digital agency Kinecto Isobar succeeded in winning three of the most important awards of the night at the IAB MIXX Awards 2018 Gala. The agency won for the campaign uncut.ro, created for…
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Romanian PR Award designated the winners of its 16th edition
Rogalski Damaschin Public Relations was designated Romanian PR Agency of the Year at the 16th edition of Romanian PR Award, that announced its winners during a gala that took place at JW Marriott…
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A bullet exclamation mark and a Trigger Challenge, a Zulu campaign against gun violence
The Coalition for Gun Control has launched a new advocacy campaign, signed by Zulu Alpha Kilo, urging Canadians speak out in support of stricter gun control legislation. The campaign, titled Trigger Change, launched with…
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Suprematika Saint Petersburg handled the rebranding for Bushe
Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective project – coffee…
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Imagination works with the University of Cambridge, Lume brings scientific data to life
Independent global creative agency Imagination announced Lume, in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualize, discover, explore…
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Electronic Arts selected Golin to coordinate its communication in Romania
Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…
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AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…
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Joining Friends\ TBWA\ Bucharest, Dan Sendroiu will develop its strategy department
Dan Sendroiu, former BBDO and with 14 years of experience on Romanian advertising market, joins Friends\ TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected in campaigns which…
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Former research Director Cambridge Analytica, Chris Wylie to speak at Bucharest’s How to Web
How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge Analytica who became…
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25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…
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FCB Canada signs Endangered Syndrome campaign for Canadian Down Syndrome Society
The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down…
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Nicole Yale (Vayner Media): “Make sure that whatever measurement strategy you have in place, is one that is tracking back what you want to accomplish”
She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. There, Nicole Yale…
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Golin redefines PR with new progressive approach
Interpublic Group’s Golin announced a new progressive approach aimed to reclaiming PR, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in…
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18th Internetics will host a VR, AR and interactive installations exhibition
Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital…
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Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising
TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…
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Beer from bread, created in Canada to raise awareness and funds for the food rescue organization
Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest food rescue charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a…
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MullenLowe Bucharest, injection of creativity from Ghana
MullenLowe Romania integrated within its team, until end October, a creative couple from its sister agency from Ghana, MullenLowe Ghana. The 2, Michael and Sylvanus, came to Bucharest and worked side by side,…
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Kaufland and Renovatio launched the first fast charging hub for electric cars in Romania and Eastern Europe
Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu Street, Bucharest. The…
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ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…
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Branding specialist Brandient appoints Cristina Micu as its new Managing Director in Romania
Branding specialist Brandient announced the appointment of Cristina Micu as Managing Director of its Romanian office, an appointment that started producing effects on October 15th. The creation of the Managing Director position for…
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25th Golden Drum winners – announced
Golden Drum‘s What and Why Competition Section announced the winners of this year’s Golden Drum Festival at the Grand Award Ceremony. The best of WHAT went to McCann Bucharest for Bihor Couture in…
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New York Festivals 2018 Global Awards announces finalists
The Global Awards℠ now in its 24th year of honoring the world’s best wellness and healthcare advertising, announced the 2018 Finalists. This year’s Finalists were selected by the Grand Jury and 6 Live…
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25th Golden Drum starts tomorrow in Portorož, Slovenia
The professionals of the creative industries are preparing to return to the Portorož, Slovenia, for the Jubilee International Festival of Creativity Golden Drum: three days – 17th to 19th of October – of inspiring talks…
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Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil
International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the…
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Foam Studio visualizes Automotive Color Trends for BASF’s Coating Division
Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team invited foam to conceptualize and design their latest release of their…
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Zenith celebrates its 30th anniversary
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and…
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Germany Trade & Invest Launches ‘Germany Works’, a global Campaign from Serviceplan and Mediaplus
Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works.’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany…
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Auchan Retail celebrates everyday French heroes in its first campaign with Serviceplan France
Serviceplan France announced their first campaign for Auchan Retail since winning the global communication strategy 4 months ago. Auchan Retail France retailer is back on television with a 90 second testimonial film. This…
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Headvertising and ING have the ADC Romania’s September “Best Work of the Month”
ADC Romania presents “The best works” on TV, Outdoor and Digital in September. ING – Salveaza-ti timpul (Save your time” was declared “The Work of the Month” and also took the number one place in…
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IAB MIXX Awards 2018 calls for entries until October 21st
IAB MIXX Awards, the only digital international festival in Romania, invites the agencies in the advertising Romanian market to enter the campaigns done in 2018 on the website www.mixxawards.ro until October 21st. The most…
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Golin won the PR pitch organized by HMD Global, the Home of Nokia Phones
Golin elaborates the communication strategy for Nokia for phones and tablets on the local market, following the pitch won organized by the Finish company HMD Global, the company that holds the exclusive licence…
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Apa Nova repositions and gets a new visual identity
Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…
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Zulu Alpha Kilo launches online video campaign to promote The One Club’s 2019 One Show call for entries
The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for…
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StrawberryFrog came up with Successful Brand Manager Starter Packs for Advertising Week NYC
Advertising Week NYC kicks off with Successful Brand Manager Starter Packs, launched on Instagram by StrawberryFrog. Intended to inspire brand managers to greater heights and to maintain a steely resolve in the face…
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Vodafone Romania launched “Life First” unconventional brand campaign
Vodafone Romania launches a new brand campaign under the headline “Life First”, designed to state in a creative, unconventional manner the role that Vodafone embraces in improving customers’ lives and advocating for a…
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Toyota SA, FCB Joburg created beaded billboard as Corolla love letter
Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time…
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Calin Clej, appointed Marketing Director at Huawei Consumer Business Group Romania
Huawei Consumer Business Group Romania, the local branch of the international tech leader, announced the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing,…
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2019 New York Festivals AME Awards open for entries
New York Festivals 2019 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries. AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role…
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Mark Tungate on Epica 2018: We can expect more purpose-driven advertising
Mark Tungate, Epica Awards’ Editorial Director, offered, in a mix of questions and answers, an inside view over this year’s competition, from how is conceived and what will happen to location, selection of…
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Ex-Crispin Porter and Bogusky, Alex Budin took over as the Head of Technology at MRM//McCann Romania
Alex Budin is the new Head of Technology at MRM//McCann Romania. Alex has 8 years of experience in Advertising, 20 years in Software and Technology and 7 years of experience in Electronics and…
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ADCE unveils jury presidents for 27th annual Awards
The Art Directors Club of Europe (ADCE) has announced the 60 judges for the 27th ADCE Awards, celebrating the very best of European Design and Advertising. Under the leadership of ADCE President Ami…
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Romanian PR Award – start for entries, deadline on October 5th
Romanian PR Award announced the start for entries for competition’s 16th edition. The deadline for entries is October 5th. This year’s edition stays under the sign of curiosity and prestige that a question…
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Romanian GMP PR handles the employee branding communication for JYSK in Romania
The Romanian branch of the Scandinavian Danish-founded retailer JYSK chose GMP PR to handle its positioning strategy and the employee branding communication. JYSK’s target is to open over 100 stores in Romania by…
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Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked 8th in Top…
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Jennifer Larkin joined Epica Awards as its North American Awards Director for 2018 season
Jennifer Larkin has joined the New York office of the Epica Awards as its North American Awards Director for the 2018 season. She recently held the position of Director of Awards Programs at…
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Cannes Lions releases 2018 Global Creativity Report
Cannes Lions released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and…
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Grapefruit launched Picard, an unique tool dedicated to the generation of leads
After more than a year and a half of concentrated and creative work, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of…
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20+ reasons to attend IAA Global Conference « Creativity 4 Better »
The IAA Global Conference “Creativity 4 Better” is quickly approaching and reasons to attend to it multiply. The experiences proposed by the organizers for the 2nd edition of the event scheduled to take…
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Marc Bortun is Romanian Rusu+Bortun Brand Growers’ new Creative Director
Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, OSHO Restaurant, Mega…
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Romanian Historia Rediviva launches the educational project “100 Years Ago”
Through the launch of the project “Acum 100 ani” (100 Years Ago), Historia Rediviva marks the start of the concept Visual History, an immersive, gamefied approach, a dramatized manner of presenting the historical information,…
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MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea
The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. The Work of…
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Propaganda signs a campaign for Romanian airline Tarom
Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and centered on “dor”,…
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Raluca Predoi, appointed the AcademIAA’s new program director
Raluca Predoi was appointed AcademIAA’s new program director, the first educational project developed by IAA Romania in collaboration with the academic environment, as a response to the growing need of employees that are…
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Romanian McCann PR to handle communication for the professional tennis player Horia Tecau
Romanian McCann PR will, starting August, coordinate the communication strategy for the international tennis player Horia Tecau, the only Romanian that is a champion in doubles at Wimbledon, US Open and Australian Open….
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Financials: Serviceplan Group continues on growth course
The Serviceplan Group has closed the 2017/2018 financial year with an increase in sales of 7 per cent and generated agency fees of EUR 415 million. This means that Europe’s largest independent communications…
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MSL continues its cooperation with Golden Drum as the festival’s exclusive PR agency network partner
25th Golden Drum festival invited MSL to be the festival’s exclusive PR partner for the third year in a row. MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on…
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Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam
Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design Studio, the campaign…
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Citroen and Traction introduced Seetroën, glasses against motion sickness
Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…
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D&AD announced Most Awarded rankings for 2018 D&AD Awards
D&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings….
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Europa FM and Rusu+Bortun correct until only the truth is left
The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic government. The anti-governmental…
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Find your color, in a campaign by Mercadier and GloryParis
Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of color shades and…
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Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed
Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…
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Kinecto Isobar Bucharest brings Forests’ sounds around with Greenpeace Romania and Pelicam
Kinecto Isobar Bucharest and Greenpeace Romania entered the second phase of their “Forest is not a mute film” campaign, and they are join in this by Pelicam, the international festival of film about environment…
Hervé Brossard joins Sid Lee Paris as Chairman Europe
Sid Lee Paris, subsidiary of the advertising network belonging to Japanese communication group Hakuhodo DY Holdings, announced the appointment of Hervé Brossard to the newly-created position of Chairman Europe. In this new role,…
Shutterstock’s new ad campaign aims to inspire the world with stock
Shutterstock, leading global technology company offering high-quality assets, tools and services through its creative platform, announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’…
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
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FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
Profero coordinates the digital communication for Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in Romania
Profero announces the winning for the pitch for the coordination of the digital communication of the brands Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in PepsiCo’s portfolio. The agency will handle the strategy…
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Shutterstock’s new ad campaign aims to inspire the world with stock
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Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
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Appetite Creative offers new creative solution for ‘Conversational Marketing’
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GMP Advertising and Webstyler sign the Christmas holidays Timisoreana campaign
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12 January 2019
After 2 years of PR and 20+ in journalism, Cristi Dimitriu launches a PR agency, Plurivox
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3 December 2018
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21 November 2018
Romanian Pastel communicates for Global Women in Tech (GWiT)
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14 November 2018
Electronic Arts selected Golin to coordinate its communication in Romania
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2 November 2018
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19 December 2018Rebranding Transilvania Executive Education, a new Marks project
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4 December 2018
Romanian town Oradea approaches Brandient for the development of its destination brand
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30 November 2018
At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste
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20 November 2018
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18 November 2018
Suprematika Saint Petersburg handled the rebranding for Bushe
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3 December 2018Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
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19 November 2018
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12 November 2018
AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year
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24 October 2018
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23 October 2018
Zenith: Brands must reorganize to maximize e-commerce growth
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19 December 2018Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
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3 December 2018
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3 December 2018
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
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4 November 2018
25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
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24 October 2018
Oxygen becomes Vivre’s communication partner for nine countries
