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BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on…
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Channel Factory reveals results of brand suitability survey
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…
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Anders Lange: Design thinking – why should you care?
Design thinking is up and coming, but why should you even care about that? Major brands like Nike are now using design thinking to break through the advertisement blindness. It is no longer…
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Romania: The Alternative School – Eurobest Semester – open for applications
For the 15th consecutive year, The Alternative School is open for applications. The deadline is 16th of October. The School starts on October, 17th and the winning team of this semester competition will…
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Anders Lange – The road from digital transformation to digital strategy (Part 1)
I want to talk about how you get from digital transformation to digital strategy because, as many think, it is not the same: digital transformation is what happens before you get to digital…
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Romanian agency Grapefruit turned 20
Romanian agency Grapefruit celebrates two decades of activity on the market, after it was launched in Romania on November 13th 1999. After 20 years in which it developed its portfolio, business and services,…
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Milan Fashion Week celebrated with Hotel MFW by The Blink Fish
Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) presents Hotel MFW, the latest fashion film directed and produced by the Milan-based Creativity Factory The Blink Fish. Shot to celebrate Milan Fashion…
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NYF’s AME Awards is open for entries. New Categories in 2019: Cannabis & CBD, Purpose Driven Brands and Experiential Marketing
New York Festivals 2020 AME Awards® for the World’s Best Advertising and Marketing Effectiveness is open for entries for creative and effective work that works. The AME Awards honors innovative and effective campaigns…
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New York Festivals 2019 Global Awards announces Live Judging Sessions
New York Festivals Global Awards, honoring the World’s Best Healthcare and Wellness Advertising, announced the 2019 Global Awards live judging sessions. The Global Awards live judging sessions will be hosted by executives at…
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TPS Engage accelerates Asia expansion with support from local South Korean partners
TPS Engage, The Romanian startup that became the biggest contextual marketplace for Digital Out of Home (DOOH) in the CEE, accepted the invitation of the South Korea government of taking part in a…
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Financial Year 2018/19: Serviceplan Group grows above industry average
The Serviceplan Group, Europe’s largest owner- and partner-managed agency group, is continuing to grow and can look back on a successful financial year for 2018/2019. The overall agency fee volume for the Serviceplan…
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Electric Castle, Mastercard and Amber Galloway Gallego mark a priceless start in the Romanians hearing impairment community
At the six edition of Electric Castle, the festival unforgettable experience offered to the participants represented also a first for the musical events in Romania. At Mastercard’s invitation, Amber Galloway Gallego, the most…
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Romanian Oxygen’s Cluj branch celebrates one year of activity
The Romanian independent communication agency Oxygen celebrates one year of activity on the Cluj-Napoca market, its branch being open last year as part of the company’s strategy of developing itself and being close…
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IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017
2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…
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Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure in 2021, exceeding…
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Deloitte study: companies processing large volumes of personal data report the biggest number of GDPR-related controls and fines
According to a survey conducted by Deloitte Legal in Romania, Bulgaria, Croatia, The Czech Republic, Hungary, Lithuania, Poland and Slovakia, the largest number of controls and fines for possible violations of the GDPR…
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Alin Marghidanu took over as Creative Director at Romanian agency Kubis
Starting July 1st, Alin Marghidanu joined Kubis as Creative Director and will coordinate the activity of the creative teams, on all of the agency’s accounts. With more than 17 years of experience gathered…
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Mihai Gongu returns to Romania as Executive Creative Director Southeast Europe of the Cheil | Centrade agency
Communication agency Cheil | Centrade, the Southeast Europe hub for Cheil Worldwide Network, announces the appointment of Mihai Gongu as Executive Creative Director Southeast Europe, marking the return of one of the most…
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Channel Factory attracts new hires across Nordics, Poland and UK
Channel Factory, the world leader in YouTube brand suitability and ad performance, today announced that Maria Cadbury, Robert Bjork. Tomasz Teodorczyk and Julia Smith will be joining the European leadership team. With these…
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Epica Awards: new ad campaign and website, jury president announced, new category added
The Epica Awards has underlined its unique positioning in the awards landscape with a new advertising campaign from Hecho Studios Amsterdam , wittily reminding potential entrants that it’s time to leave the “self love”…
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Achim Rietze (Google ZOO): “The best EFFIE cases were simple in their storytelling and powerful in tying back the results to the objectives”
In 2001 Achim Rietze started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the world’ in 2007….
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Catalin Dobre, CCO, McCann Bucharest, the only Romanian present in Creative 100, Adweek 2019
Catalin Dobre, CCO McCann Bucharest is the only Romanian present in Creative 100, Adweek 2019, being in top 13 among the most appreciated Global Creative Leaders whose ideas redefine the advertising industry. Adweek,…
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Rebranding Creativity 2019 to take place September 13-14th in Cluj-Napoca
Rebranding Creativity 2019– the first Applied Creativity and Creative-Problem-Solving conference in the CEE, organized by Crea-Est and supported by RSM Romania, as the event’s strategic partner, will take place in Cluj-Napoca, Romania. Consultants,…
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Is this the death of the press conference or just its evolution?
The communication world is in a continuous change in the last years, as the digital and the new technologies are taking over and introducing us to a new way of thinking and seeing…
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How To Win An Effie – Ioana Munteanu (GMP+Webstyler)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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How To Win An Effie – Alina Buzatu (Geometry Bucharest)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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23red and City to Sea use Ocean screens to offer Hydration Stations (water on tap) in run up to National Refill Day
In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to…
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How To Win An Effie – Beatrice Iftimi (McCann Bucharest)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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How To Win An Effie – Camelia Petrescu (Unlock Market Research)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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How To Win An Effie – Andrei Balan (MRM // McCann)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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How To Win An Effie – Cristiana Belodan (11.22)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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How To Win An Effie – Hortensia Nastase (MullenLowe Romania)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most…
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LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project highlights the way…
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McCann PR launches the first three ATL campaigns for Biofarm
McCann PR, the first integrated communication campaign, started in 2018 the collaboration with Biofarm, one of the first Romanian drugs and food supplements’ producer. The partnership with Biofarm refers to integrated communication campaigns…
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Romanian Effie Awards 2019 announced its finalists
The 16th edition of the Romanian Effie Awards announced its finalists during the dedicated gala that took place last night at ARCUB Gabroveni. The event was presented by Victor Stroe – Associate Director…
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Rogalski Damaschin wins Platinum SABRE Award 2019 for The Best in Show
Rogalski Damaschin Public Relations won last night Platinum SABRE Award 2019 for The Best in Show for its campaign Protect her wings! , client MSD Romania, at 2019 SABRE Awards EMEA. The agency…
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Alexandra Dimitriu named Chief Media Officer of Publicis Groupe Romania
Publicis Groupe Romania announced today that Alexandra Dimitriu has been promoted to the position of Chief Media Officer and will oversee the activities of all the media brands in the Group. Most recently…
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PRbeta Conference to transform into first Communication Festival in western Romania starting 2020
At the 9th edition of PRbeta Conference in Timisoara, one of the most important events for creative industry in western Romania, the main focus was on the power of the people to collaborate…
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Romanian Design Week 2019 takes place May 17-26 in Bucharest
Romanian Design Week, multi-disciplinary event dedicated to the local creative industries and that had reached the seventh edition, takes place in Bucharest during May 17-26. This year the festival proposes three circuits that…
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The Monkey, Honda Motors icon, is back with a new campaign signed DDB Paris
In 1961, Honda decided to make a mini-motorcycle designed to delight children in a Japanese amusement park. Fun and user-friendly, children loved the concept as they just had to turn the accelerator handle…
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Silva opens the doors for the Craft Makers
Silva launches the campaign Fauritori de Craft (Craft Makers) and opens the doors of the craft workshops in Bucharest, through a series of guided tours. Each guided tour is dedicated to a craft…
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Creative Quarter Design Festival starts this Saturday
Creative Quarter Design Festival, the quarter’s first big festival around Cismigiu park, inspired by UniCredit Bank, takes place May 18-26th 2019. The most active creative-cultural area in Bucharest proposes its visitors a circuit…
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Rock FM’s “Morning glory” show launched the campaign “Romania are sange de rocker”
Romania is on the last places when it comes to blood donations in Europe: only 1.7 percent of Romanians give blood, which represents almost 10 percent less than the Danish people, 9 percent…
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Ursus Breweries launched B-LIFE Botanicals, a fresh drink
Ursus Breweries extends its portfolio with the launch of a refreshing drink with invigorating taste: B-LIFE Botanicals, with a base of fruit juice, aromatic plants and alcohol free beer. B-LIFE is a drink created…
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Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in the communication with…
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The Global IAA Conference „Creativity4Better” comes back to Bucharest and announces the first speakers
On October 17th, Bucharest will host one of the most important events in the creativity industry. The Global IAA Conference „Creativity4Better” comes back with a third edition and brings in the attention of…
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New brand identity for pastel
The communication agency pastel repositions itself and has a new brand identity, following an ample transformation process which led to changing the business model in the context of a constantly evolving industry. The…
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IAA Romania opens at Cluj-Napoca the first Regional Hub that will cover the Transylvania area
The business Cluj community will have this month a new association dedicated to the companies and specialists in the marketing and the communication industry (MarComm), advertising agencies or mass-media, but also to the…
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Katharina Scheidereiter (Kaufland Romania): “We will focus on supporting the NGOs that make efforts to make Romania better”
Each year on the holidays people take their time and become more generous, more involved and more empathetic with the ones less fortunate than us. It’s the case of GTC Motorsport’s members that,…
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UiPath raises $568M series D funding round
The leading robotic process automation (RPA) software company, UiPath, is blazing a path to an “automation first” era, closing its Series D investment round raising $568 million at a post-money valuation of $7 billion, led…
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Timisoreana launched a limited series of personalized beer cans with the most 120 frequent family names in Romania
Timisoreana, the Romanian beer with the longest tradition in Romania, honors football’s true heroes, the ones who are playing with passion, dedication and fair-play on the stadium or even behind the block of…
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IV Lisbon International Advertising Festival: Executive Jury Panel unveiled
The IV Lisbon International Advertising Festival that will happen in Lisbon, September 20th, presented today the Executive Jury panel who will vote, in person, for the best works submitted at the festival. The…
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The world’s most advanced robot will be present at Bucharest Tech Week 2019
The forth edition of Bucharest Tech Week brings in the business professionals’ attention the newest trends in technology, shared by over 30 international experts. One of this edition’s stars will be Furhat, a…
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Häagen-Dazs changes its visual identity
Starting this month, Häagen-Dazs, the world number one super premium ice cream, distributed in Romania by Maresi Foodbroker, changes its visual identity, putting the accent on the extraordinary that each one of us…
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pastel gives voice to the rebranding campaign Autism Voice
„Rică nu știa să zică” (“Rică didn’t know how to say”) is the story of thousands of children with autism, that pastel told together with actors Marius Manole and Andi Vasluianu during the…
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Jessalynn Chen joins Brandient as Business Director Asia
Brandient, the award-winning branding and design company with offices in Eastern Europe and Singapore, has recruited Jessalynn (“Jess”) Chen as Business Director, Asia. Jess will be based in Singapore and will lead the…
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Entreprise and The Corner launched a campaign starring Gerard Butler
Enterprise Rent-A-Car launched recently an advertising campaign signed by The Corner and starring Gerard Butler. The TV ads prove – beyond doubt – that Enterprise can handle the most demanding car rentals imaginable….
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#UnravelHate campaign transforms “MAGA” hat into a symbol of acceptance
A new campaign for Toronto-based clothing brand Peace Collective, literally unthreads the negative symbolism of the MAGA hat and transforms it into a symbol of acceptance. The four words emblazoned in white across…
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Simon Cook took over as Managing Director of Cannes Lions
Ascential plc announced, last week, the appointment of Simon Cook as Managing Director of Cannes Lions, promoting him from his current role as VP Creative Excellence to leadership of the overall business. He…
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IKEA’s South East Europe CEO accepts the challenge and takes over a global position
Stefan Vanoverbeke, IKEA South-East Europe’s CEO, will take over a new and captivating challenge as Global Deputy Retail Operations Manager at Ingka. Stefan will coordinate IKEA’s operations in Canada, UK< Ireland, Switzerland, Austria,…
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Oltea Zambori in Women in Business: I think PR industry needs more humbleness
Oltea Zambori is one of the best-known cultural marketing specialists in Romania, known blogger and Managing Partner of the PRbeta public relations agency in Timisoara. She started her PR career by joining a…
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Raluca Samoila to lead the CEE Experiential Marketing Hub within Geometry Romania
Starting 2019, Geometry Romania became Experiential Marketing Hub for network’s clients in Central and Eastern Europe. Appointed to lead this hub is Raluca Samoila, professional with over 15 years of know-how in the…
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Florian Gramshammer (Impact): Impact is on the right course, and investors believe in our vision around partnerships
Impact, the global leader in partnership automation, announced recently a $75M investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. When the financing round was announced, it…
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Cristiana Dima (Media Zoom): “I would also like that companies would implement more and more experiential marketing activities”
Media Zoom is a full-service advertising agency from Constanta, with a wide range of expertise, including creative, design, brand strategy, communication strategy and more. AdHugger met with Cristiana Dima, owner Media Zoom, and…
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Catalina Rousseau (BDR Associates): “The supreme judge of an agency’s performance is the Client”
Incorporated on the eve of the PR & communication’s rise in Romania (1995), BRD Associates is responsible for the development of the first communication campaign abroad (Republic of Moldova) in support of post-privatization…
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GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes
According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…
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Kip Thorne, Physics Nobel prize winner, speaker at McCann/ Thiess Conferences in Bucharest
Kip Thorne, Nobel prize winner for Physics in 2017, scientific counselor and executive producer of the movie “Interstellar: Calatorind prin Univers”, comes for the first time in Romania on March 22nd 2019. He…
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Simona Ionascu (HTag PR): “The personal approach gains ground at the expense of Advertising and Media”
HTag PR is a PR Boutique that started with artists, musical projects and events. In 2018 the agency extended the expertise area communicating also sustainability, charitable projects and the field of sportive automotive…
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Vlad Popovici (Kubis): “We are half creatives and half geeks”
Kubis is a digital marketing agency that finds creative solutions to business challenges. Senior executive with more than 19 years of experience in digital and traditional advertising, with extensive experience in building, expanding…
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WARC Rankings’ Best of the Best 2019: BBDO New York – #1 agency, BBDO Worldwide – #1 agency network, Omnicom Group – #1 holding company
WARC released the results of its first-ever ‘Best of the Best’ global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC…
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IAA Young Professionals organizes the first YP Evening dedicated to the feminine entrepreneurship
IAA Young Professionals, the young professionals in advertising and communication in Romania association, organizes the first YP Evening dedicated to the feminine entrepreneurship, named “Her Business Story”. Students and marketing, advertising and communication…
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Techcelerator teams up with Google Developers Launchpad – the first partnership of this kind in Romania
Starting this week, Techcelerator, the acceleration program in Bucharest and Cluj and one of the relevant catalysts of the local tech ecosystem’s growth and development, will team up with Google Developers Launchpad to…
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Impact secures $75M in funding led by Providence Strategic Growth
Impact, the global leader in partnership automation, announced a $75M investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further…
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Cannes Lions honors Jeff Goodby and Rich Silverstein with the Lion of St. Mark
The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will be honored with the Lion of St. Mark Award at…
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Ondina Olariu, appointed GMP+WEBSTYLER’s new Client Service Director
Starting January 2019, Ondina Olariu joined the team GMP+WEBSTYLER as Client Service Director. Ondina has a strong business management, brand communication and marketing experience that includes a mix of industries and executives roles…
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The House PR Agency, 1st Romanian communication agency to launch a global network of international consultants
The House PR Agency is the first Romanian communication agency to launch its own global network of international consultants, entitled The House Extension. The newly added expertise covers areas like humanitarian & institutional…
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PAID Romania and Mullen support the naming of March 4th The National Day of Awareness for the Natural Disasters
The initiative proposes itself to raise the degree of awareness about the risks associated with the natural disasters, the level of education on this topic and to declare March 4th The National Day…
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L’Oréal Romania appointed a new Digital Manager
Raluca Duță takes over as Digital Manager within L’Oréal Romania, becoming coordinator of the entire digital activity of the company. She will coordinate the digital communication for the 4 divisions of the company:…
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Clever launched a new brand repositioning campaign with DDB Romania’s help
The advertising agency DDB Romania signed a new positioning for the brand Clever, as well as a campaign image alongside it. Based on a rigorous research, in partnership with D&D Research, done on…
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Romanian Saatchi & Saatchi + The Geeks recruited Bogdan Costin to take over as Creative Director
Bogdan Costin is the new Creative Director at Romanian Saatchi & Saatchi + The Geeks and takes over the creative reins with the mission to coordinate and supervise creatively agency’s campaigns. Bogdan has…
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Perceptum partners with the pan-regional programmatic marketing leader, Eikon Digital
The online advertising market in Romania continues to grow in 2019, after in 2018 the revenues were estimated at over EUR 50 million. The programmatic marketing remains the biggest global trend in the…
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Friends\TBWA Bucharest to handle strategy and creative for PepsiCo’s Lay’s, Doritos, Star & Krax
Friends\TBWA Bucharest will handle the strategy and creative for PepsiCo’s Lay’s, Doritos, Star and Krax in Romania. The agency will sign some of the digital campaigns for the first 2 brands and the…
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WARC Creative 100 – The world’s most creative campaigns and companies of 2018
WARC released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding…
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White Square festival announced the line-up of jurors
White Square international marketing and advertising festival is scheduled to take place in Minsk (Belarus) on April 17-19. According to the organizers, the festival welcomes annually over 1,000 entries from 30 countries in…
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CLM BBDO and Café Grand’ Mère celebrate women with Thank You Grandma campaign
Without our grandmothers, our lives would be very different. They’re part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to control her own body,…
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Shutterstock reimagines Oscar nominated movie posters in 7th annual Oscar Pop! poster series
Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, today announced its seventh annual Oscar Pop! poster series drawing inspiration from world famous iconic pop artists…
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Grapefruit organizes World Information Architecture Day 2019 on February 23rd at Iasi
The digital agency Grapefruit organizes for the eighth year in a row World Information Architecture Day ( WIAD ) event in Romania. This year WIAD comes back to Iasi on February 23rd at Fab…
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Husqvarna and Swedish Stendahls created Timber for Valentine’s Day
Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, the company and the Swedish agency Stendahls…
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FCB Bucharest: Cornel Gologan takes over as Creative Director, changes in the management team
Cornel Gologan, professional with close to 20 years of experience in Romanian agencies (Headvertising, Propaganda) and in international ones (CD within the PR office at Greyling Istanbul) is the new Creative Director at…
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Marks creates the campaign that announces a new stage in PiatraOnline’s business
The transformation of a business in a franchise confirms its success and can mark the beginning of an even more prosperous stage for the company. In a pretty unstable economy it’s important to…
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Romanian Digital Marketing Forum 2019: 3 innovative trainings with international specialists
Organized by Evensys, Romanian conference Digital Marketing Forum, event dedicated to digital marketing trends, brings in focus the latest trends, optimization solutions for campaigns and digital marketing opportunities. The 2019 edition is scheduled to…
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Free hotel room, Swedish reward for guests not checking social media
In Sweden, it exists the first hotel room in the world where the price paid is determined by how much time the guests spend on social media. In the mentioned hotel, screen time…
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Belorussian White Square festival prepares for 2019 edition
Minsk is waiting the representatives of the international creative community to come over on April 17-19, to attend the 11th edition of the advertising festival White Square. The festival will gather an international lineup…
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NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation
23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside images of real…
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The AdForum Business Creative Report 2019 – annual creative ranking by individual business sector
AdForum, the global intelligence provider for the advertising industry, has released AdForum Business Creative Report , the second edition of its ranking of creative success by individual business sector, the only ranking of…
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GPeC report: Romanians spent €3.5BN online in 2018, 30% more compared to 2018
According to GPeC statistics and estimates, together with those provided by the main Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online shopping industry exceeded €3,5…
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Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the…
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Hervé Brossard joins Sid Lee Paris as Chairman Europe
Sid Lee Paris, subsidiary of the advertising network belonging to Japanese communication group Hakuhodo DY Holdings, announced the appointment of Hervé Brossard to the newly-created position of Chairman Europe. In this new role,…
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Profero coordinates the digital communication for Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in Romania
Profero announces the winning for the pitch for the coordination of the digital communication of the brands Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in PepsiCo’s portfolio. The agency will handle the strategy…
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PayPal, with Walrus and Calabash, launched a campaign to show its payments system’s wide acceptance
PayPal launched a new six spot online ad campaign, “Ubiquity,” created by New York agency Walrus. The campaign features character animation from Calabash that visually highlights just how much 19 million actually is. That…
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#NoWorries: Åkestam Holst and Sector Alarm turn empty homes in Christmas billboards for burglars
December is the darkest month of the year in Sweden, and when many leave town to celebrate Christmas elsewhere, it becomes a holiday for burglars as well. Then Sector Alarm decorates their customers’…
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Rebranding Transilvania Executive Education, a new Marks project
The Romanian agency Marks created the rebranding for Transilvania Executive Education. The Brief Transilvania Executive Education is a non-profit organization that handles the EMBA program that is 100% British and supported by University of…
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Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
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FCB Inferno develops for the UK’s Home Office a campaign to tackle forced marriage
FCB Inferno was briefed by the Home Office to develop a campaign targeting perpetrators, victims and bystanders, to educate on what makes a Forced Marriage. The campaign aims to reduce the number of Forced…
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Toronto-based independent agency Bensimon Byrne auctions trophies to support charity Casey House
Toronto sister agencies Bensimon Byrne, Narrative and OneMethod are auctioning off the awards they won for Casey House and are giving the money back to the charity. Every year, Toronto-based independent agency Bensimon…
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Eurobest unveiled its 2018 winners
Eurobest 2018 ended with the unveiling of this year’s Grands Prix and Special Award winners, which happened during Eurobest Unwrapped, a special event held in London. The event honored the winners and also…
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Merger on Romanian ad market: GMP Advertising and Webstyle merge under Bogdan Nitu’s leadership
Romanian agencies GMP Advertising and Webstyler announced their merger, with Bogdan Nitu being appointed General Manager of the newly formed entity, named GMP+Webstyler. The merger of the 2 agencies is based on a new…
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Anu Niemonen, Kris Hoet and Conn Bertish on the scene of „ADC Focus on Impact”
ADC Romania organizes, on December 14th, ADC Focus on Impact, an inspirational talks session that proposes itself to rise and find an answer to the question: “Do we truly create for people?”. The guests…
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Romanian town Oradea approaches Brandient for the development of its destination brand
Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…
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Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity
Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…
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Starcom Romania launches the 2018’s edition of the Consumer Report study
Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…
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MRM//McCann – Agency of the Year and KFC – Digital Client of the Year at Internetics 2018
During the 2018 Gala of Internetics, festival celebrating the digital intelligence, the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to MRM // McCann…
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Jorg Riommi, appointed Chief Creative Officer Publicis Groupe Central Eastern Europe
Jorg Riommi, currently Chief Creative Officer, Publicis Groupe Romania, has been charged with additional creative leadership duties as Chief Creative Officer for Publicis Groupe operations in Central Eastern Europe (CEE). The new appointment,…
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Best Digital MIXX, Best Interactive Experience and Most Experimental and Innovative Campaign for Kinecto Isobar at IAB MIXX Awards 2018
The digital agency Kinecto Isobar succeeded in winning three of the most important awards of the night at the IAB MIXX Awards 2018 Gala. The agency won for the campaign uncut.ro, created for…
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Romanian PR Award designated the winners of its 16th edition
Rogalski Damaschin Public Relations was designated Romanian PR Agency of the Year at the 16th edition of Romanian PR Award, that announced its winners during a gala that took place at JW Marriott…
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A bullet exclamation mark and a Trigger Challenge, a Zulu campaign against gun violence
The Coalition for Gun Control has launched a new advocacy campaign, signed by Zulu Alpha Kilo, urging Canadians speak out in support of stricter gun control legislation. The campaign, titled Trigger Change, launched with…
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Suprematika Saint Petersburg handled the rebranding for Bushe
Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective project – coffee…
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Imagination works with the University of Cambridge, Lume brings scientific data to life
Independent global creative agency Imagination announced Lume, in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualize, discover, explore…
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Electronic Arts selected Golin to coordinate its communication in Romania
Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…
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AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…
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Joining Friends\ TBWA\ Bucharest, Dan Sendroiu will develop its strategy department
Dan Sendroiu, former BBDO and with 14 years of experience on Romanian advertising market, joins Friends\ TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected in campaigns which…
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Former research Director Cambridge Analytica, Chris Wylie to speak at Bucharest’s How to Web
How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge Analytica who became…
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25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…
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FCB Canada signs Endangered Syndrome campaign for Canadian Down Syndrome Society
The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down…
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Nicole Yale (Vayner Media): “Make sure that whatever measurement strategy you have in place, is one that is tracking back what you want to accomplish”
She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. There, Nicole Yale…
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Golin redefines PR with new progressive approach
Interpublic Group’s Golin announced a new progressive approach aimed to reclaiming PR, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in…
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18th Internetics will host a VR, AR and interactive installations exhibition
Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital…
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Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising
TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…
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Beer from bread, created in Canada to raise awareness and funds for the food rescue organization
Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest food rescue charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a…
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MullenLowe Bucharest, injection of creativity from Ghana
MullenLowe Romania integrated within its team, until end October, a creative couple from its sister agency from Ghana, MullenLowe Ghana. The 2, Michael and Sylvanus, came to Bucharest and worked side by side,…
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Kaufland and Renovatio launched the first fast charging hub for electric cars in Romania and Eastern Europe
Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu Street, Bucharest. The…
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ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…
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Branding specialist Brandient appoints Cristina Micu as its new Managing Director in Romania
Branding specialist Brandient announced the appointment of Cristina Micu as Managing Director of its Romanian office, an appointment that started producing effects on October 15th. The creation of the Managing Director position for…
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25th Golden Drum winners – announced
Golden Drum‘s What and Why Competition Section announced the winners of this year’s Golden Drum Festival at the Grand Award Ceremony. The best of WHAT went to McCann Bucharest for Bihor Couture in…
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New York Festivals 2018 Global Awards announces finalists
The Global Awards℠ now in its 24th year of honoring the world’s best wellness and healthcare advertising, announced the 2018 Finalists. This year’s Finalists were selected by the Grand Jury and 6 Live…
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25th Golden Drum starts tomorrow in Portorož, Slovenia
The professionals of the creative industries are preparing to return to the Portorož, Slovenia, for the Jubilee International Festival of Creativity Golden Drum: three days – 17th to 19th of October – of inspiring talks…
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Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil
International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the…
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Foam Studio visualizes Automotive Color Trends for BASF’s Coating Division
Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team invited foam to conceptualize and design their latest release of their…
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Zenith celebrates its 30th anniversary
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and…
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Germany Trade & Invest Launches ‘Germany Works’, a global Campaign from Serviceplan and Mediaplus
Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works.’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany…
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Auchan Retail celebrates everyday French heroes in its first campaign with Serviceplan France
Serviceplan France announced their first campaign for Auchan Retail since winning the global communication strategy 4 months ago. Auchan Retail France retailer is back on television with a 90 second testimonial film. This…
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Headvertising and ING have the ADC Romania’s September “Best Work of the Month”
ADC Romania presents “The best works” on TV, Outdoor and Digital in September. ING – Salveaza-ti timpul (Save your time” was declared “The Work of the Month” and also took the number one place in…
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IAB MIXX Awards 2018 calls for entries until October 21st
IAB MIXX Awards, the only digital international festival in Romania, invites the agencies in the advertising Romanian market to enter the campaigns done in 2018 on the website www.mixxawards.ro until October 21st. The most…
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Golin won the PR pitch organized by HMD Global, the Home of Nokia Phones
Golin elaborates the communication strategy for Nokia for phones and tablets on the local market, following the pitch won organized by the Finish company HMD Global, the company that holds the exclusive licence…
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Apa Nova repositions and gets a new visual identity
Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…
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Zulu Alpha Kilo launches online video campaign to promote The One Club’s 2019 One Show call for entries
The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for…
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StrawberryFrog came up with Successful Brand Manager Starter Packs for Advertising Week NYC
Advertising Week NYC kicks off with Successful Brand Manager Starter Packs, launched on Instagram by StrawberryFrog. Intended to inspire brand managers to greater heights and to maintain a steely resolve in the face…
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Vodafone Romania launched “Life First” unconventional brand campaign
Vodafone Romania launches a new brand campaign under the headline “Life First”, designed to state in a creative, unconventional manner the role that Vodafone embraces in improving customers’ lives and advocating for a…
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Toyota SA, FCB Joburg created beaded billboard as Corolla love letter
Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time…
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Calin Clej, appointed Marketing Director at Huawei Consumer Business Group Romania
Huawei Consumer Business Group Romania, the local branch of the international tech leader, announced the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing,…
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2019 New York Festivals AME Awards open for entries
New York Festivals 2019 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries. AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role…
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Mark Tungate on Epica 2018: We can expect more purpose-driven advertising
Mark Tungate, Epica Awards’ Editorial Director, offered, in a mix of questions and answers, an inside view over this year’s competition, from how is conceived and what will happen to location, selection of…
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Ex-Crispin Porter and Bogusky, Alex Budin took over as the Head of Technology at MRM//McCann Romania
Alex Budin is the new Head of Technology at MRM//McCann Romania. Alex has 8 years of experience in Advertising, 20 years in Software and Technology and 7 years of experience in Electronics and…
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ADCE unveils jury presidents for 27th annual Awards
The Art Directors Club of Europe (ADCE) has announced the 60 judges for the 27th ADCE Awards, celebrating the very best of European Design and Advertising. Under the leadership of ADCE President Ami…
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Romanian PR Award – start for entries, deadline on October 5th
Romanian PR Award announced the start for entries for competition’s 16th edition. The deadline for entries is October 5th. This year’s edition stays under the sign of curiosity and prestige that a question…
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Romanian GMP PR handles the employee branding communication for JYSK in Romania
The Romanian branch of the Scandinavian Danish-founded retailer JYSK chose GMP PR to handle its positioning strategy and the employee branding communication. JYSK’s target is to open over 100 stores in Romania by…
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Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked 8th in Top…
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Jennifer Larkin joined Epica Awards as its North American Awards Director for 2018 season
Jennifer Larkin has joined the New York office of the Epica Awards as its North American Awards Director for the 2018 season. She recently held the position of Director of Awards Programs at…
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Cannes Lions releases 2018 Global Creativity Report
Cannes Lions released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and…
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Grapefruit launched Picard, an unique tool dedicated to the generation of leads
After more than a year and a half of concentrated and creative work, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of…
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20+ reasons to attend IAA Global Conference « Creativity 4 Better »
The IAA Global Conference “Creativity 4 Better” is quickly approaching and reasons to attend to it multiply. The experiences proposed by the organizers for the 2nd edition of the event scheduled to take…
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Marc Bortun is Romanian Rusu+Bortun Brand Growers’ new Creative Director
Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, OSHO Restaurant, Mega…
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Romanian Historia Rediviva launches the educational project “100 Years Ago”
Through the launch of the project “Acum 100 ani” (100 Years Ago), Historia Rediviva marks the start of the concept Visual History, an immersive, gamefied approach, a dramatized manner of presenting the historical information,…
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MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea
The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. The Work of…
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Propaganda signs a campaign for Romanian airline Tarom
Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and centered on “dor”,…
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Raluca Predoi, appointed the AcademIAA’s new program director
Raluca Predoi was appointed AcademIAA’s new program director, the first educational project developed by IAA Romania in collaboration with the academic environment, as a response to the growing need of employees that are…
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Romanian McCann PR to handle communication for the professional tennis player Horia Tecau
Romanian McCann PR will, starting August, coordinate the communication strategy for the international tennis player Horia Tecau, the only Romanian that is a champion in doubles at Wimbledon, US Open and Australian Open….
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Financials: Serviceplan Group continues on growth course
The Serviceplan Group has closed the 2017/2018 financial year with an increase in sales of 7 per cent and generated agency fees of EUR 415 million. This means that Europe’s largest independent communications…
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MSL continues its cooperation with Golden Drum as the festival’s exclusive PR agency network partner
25th Golden Drum festival invited MSL to be the festival’s exclusive PR partner for the third year in a row. MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on…
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Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam
Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design Studio, the campaign…
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Citroen and Traction introduced Seetroën, glasses against motion sickness
Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…
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D&AD announced Most Awarded rankings for 2018 D&AD Awards
D&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings….
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Europa FM and Rusu+Bortun correct until only the truth is left
The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic government. The anti-governmental…
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Find your color, in a campaign by Mercadier and GloryParis
Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of color shades and…
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Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed
Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…
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Kinecto Isobar Bucharest brings Forests’ sounds around with Greenpeace Romania and Pelicam
Kinecto Isobar Bucharest and Greenpeace Romania entered the second phase of their “Forest is not a mute film” campaign, and they are join in this by Pelicam, the international festival of film about environment…
Leo Burnett and Telekom Romania received two trophies at Effie Awards Europe 2019
During the Effie Awards Europe 2019 Gala, Leo Burnett Bucharest received two trophies for the Telekom Romania campaigns #NETLIBERATION and Vloggers’ Swap. #NETLIBERATION received a GOLD Effie in the category Best of the…
The Balkan Hub, first of its kind regional network of independent communications agencies given official start in Sofia
At a high-profile event on 8 Oct. in Sofia, Bulgaria, an alliance of seven communications agencies from Southeast Europe was officially announced in the presence of top managers of leading local and international…
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Cat Agostinho on turning a bad situation into a positive
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Is this the death of the press conference or just its evolution?
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LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
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State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP
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FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
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Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
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102 people on the Resistance Chair, in a fundraising campaign for Romanian MagicHome
BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on…
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October 18, 2019The Balkan Hub, first of its kind regional network of independent communications agencies given official start in Sofia
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September 5, 2019
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August 28, 2019
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July 30, 2019
AMRCR chose GMP Group to handle organization’s PR and Public Affairs activities
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July 24, 2019
Romanian Oxygen’s Cluj branch celebrates one year of activity
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October 18, 2019Knowhow share: The natural fit of content and KPIs
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October 17, 2019
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October 14, 2019
CN8 Unstoppable – Cristina Neagu, 4 times best handball player in the world
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October 10, 2019
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October 7, 2019
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October 17, 2019
Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium
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October 11, 2019
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October 7, 2019
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September 19, 2019
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September 17, 2019
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October 16, 2019Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
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October 3, 2019
Mastercard and DPD, extended partnership on Romanian market to encourage card payments at delivery
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October 2, 2019
Romanian cosmetics producer Farmec, online sales up 31% in S1 2019
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September 11, 2019
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August 21, 2019
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
