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Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, today announced its seventh annual Oscar Pop! poster series drawing inspiration from world famous iconic pop artists…
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The digital agency Grapefruit organizes for the eighth year in a row World Information Architecture Day ( WIAD ) event in Romania. This year WIAD comes back to Iasi on February 23rd at Fab…
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Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, the company and the Swedish agency Stendahls…
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Cornel Gologan, professional with close to 20 years of experience in Romanian agencies (Headvertising, Propaganda) and in international ones (CD within the PR office at Greyling Istanbul) is the new Creative Director at…
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The transformation of a business in a franchise confirms its success and can mark the beginning of an even more prosperous stage for the company. In a pretty unstable economy it’s important to…
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Organized by Evensys, Romanian conference Digital Marketing Forum, event dedicated to digital marketing trends, brings in focus the latest trends, optimization solutions for campaigns and digital marketing opportunities. The 2019 edition is scheduled to…
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In Sweden, it exists the first hotel room in the world where the price paid is determined by how much time the guests spend on social media. In the mentioned hotel, screen time…
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Minsk is waiting the representatives of the international creative community to come over on April 17-19, to attend the 11th edition of the advertising festival White Square. The festival will gather an international lineup…
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23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside images of real…
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AdForum, the global intelligence provider for the advertising industry, has released AdForum Business Creative Report , the second edition of its ranking of creative success by individual business sector, the only ranking of…
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According to GPeC statistics and estimates, together with those provided by the main Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online shopping industry exceeded €3,5…
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Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the…
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Sid Lee Paris, subsidiary of the advertising network belonging to Japanese communication group Hakuhodo DY Holdings, announced the appointment of Hervé Brossard to the newly-created position of Chairman Europe. In this new role,…
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Profero announces the winning for the pitch for the coordination of the digital communication of the brands Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in PepsiCo’s portfolio. The agency will handle the strategy…
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PayPal launched a new six spot online ad campaign, “Ubiquity,” created by New York agency Walrus. The campaign features character animation from Calabash that visually highlights just how much 19 million actually is. That…
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December is the darkest month of the year in Sweden, and when many leave town to celebrate Christmas elsewhere, it becomes a holiday for burglars as well. Then Sector Alarm decorates their customers’…
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The Romanian agency Marks created the rebranding for Transilvania Executive Education. The Brief Transilvania Executive Education is a non-profit organization that handles the EMBA program that is 100% British and supported by University of…
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Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
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FCB Inferno was briefed by the Home Office to develop a campaign targeting perpetrators, victims and bystanders, to educate on what makes a Forced Marriage. The campaign aims to reduce the number of Forced…
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Toronto sister agencies Bensimon Byrne, Narrative and OneMethod are auctioning off the awards they won for Casey House and are giving the money back to the charity. Every year, Toronto-based independent agency Bensimon…
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Eurobest 2018 ended with the unveiling of this year’s Grands Prix and Special Award winners, which happened during Eurobest Unwrapped, a special event held in London. The event honored the winners and also…
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Romanian agencies GMP Advertising and Webstyler announced their merger, with Bogdan Nitu being appointed General Manager of the newly formed entity, named GMP+Webstyler. The merger of the 2 agencies is based on a new…
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ADC Romania organizes, on December 14th, ADC Focus on Impact, an inspirational talks session that proposes itself to rise and find an answer to the question: “Do we truly create for people?”. The guests…
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Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…
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Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…
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Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…
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During the 2018 Gala of Internetics, festival celebrating the digital intelligence, the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to MRM // McCann…
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Jorg Riommi, currently Chief Creative Officer, Publicis Groupe Romania, has been charged with additional creative leadership duties as Chief Creative Officer for Publicis Groupe operations in Central Eastern Europe (CEE). The new appointment,…
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The digital agency Kinecto Isobar succeeded in winning three of the most important awards of the night at the IAB MIXX Awards 2018 Gala. The agency won for the campaign uncut.ro, created for…
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Rogalski Damaschin Public Relations was designated Romanian PR Agency of the Year at the 16th edition of Romanian PR Award, that announced its winners during a gala that took place at JW Marriott…
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The Coalition for Gun Control has launched a new advocacy campaign, signed by Zulu Alpha Kilo, urging Canadians speak out in support of stricter gun control legislation. The campaign, titled Trigger Change, launched with…
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Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective project – coffee…
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Independent global creative agency Imagination announced Lume, in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualize, discover, explore…
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Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…
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IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…
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Dan Sendroiu, former BBDO and with 14 years of experience on Romanian advertising market, joins Friends\ TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected in campaigns which…
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How To Web 2018, a tech event with CEE reach and importance organized in Bucharest, announced a new international speaker for this year’s edition, Chris Wylie, former Research Director Cambridge Analytica who became…
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GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…
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The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down…
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She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. There, Nicole Yale…
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Interpublic Group’s Golin announced a new progressive approach aimed to reclaiming PR, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in…
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Alongside its 18th edition, Internetics – project initiated by The Institute and presented by UniCredit Bank – aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital…
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TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…
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Toronto-based creative agency Bob’s Your Uncle has partnered with Second Harvest, the largest food rescue charitable organization in Canada, to create a limited-edition beer made from bread. The resulting beer, called “Been a…
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MullenLowe Romania integrated within its team, until end October, a creative couple from its sister agency from Ghana, MullenLowe Ghana. The 2, Michael and Sylvanus, came to Bucharest and worked side by side,…
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Kaufland Romania and Renovatio Group opened the first fast charging hub for electric cars in Romania and Eastern Europe, situated in the parking lot of the Kaufland on Barbu Vacarescu Street, Bucharest. The…
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E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…
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Branding specialist Brandient announced the appointment of Cristina Micu as Managing Director of its Romanian office, an appointment that started producing effects on October 15th. The creation of the Managing Director position for…
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Golden Drum‘s What and Why Competition Section announced the winners of this year’s Golden Drum Festival at the Grand Award Ceremony. The best of WHAT went to McCann Bucharest for Bihor Couture in…
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The Global Awards℠ now in its 24th year of honoring the world’s best wellness and healthcare advertising, announced the 2018 Finalists. This year’s Finalists were selected by the Grand Jury and 6 Live…
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The professionals of the creative industries are preparing to return to the Portorož, Slovenia, for the Jubilee International Festival of Creativity Golden Drum: three days – 17th to 19th of October – of inspiring talks…
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International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the six spots, the…
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Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team invited foam to conceptualize and design their latest release of their…
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Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and…
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Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works.’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany…
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Serviceplan France announced their first campaign for Auchan Retail since winning the global communication strategy 4 months ago. Auchan Retail France retailer is back on television with a 90 second testimonial film. This…
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ADC Romania presents “The best works” on TV, Outdoor and Digital in September. ING – Salveaza-ti timpul (Save your time” was declared “The Work of the Month” and also took the number one place in…
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IAB MIXX Awards, the only digital international festival in Romania, invites the agencies in the advertising Romanian market to enter the campaigns done in 2018 on the website www.mixxawards.ro until October 21st. The most…
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Golin elaborates the communication strategy for Nokia for phones and tablets on the local market, following the pitch won organized by the Finish company HMD Global, the company that holds the exclusive licence…
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Apa Nova launched a face lift process of its visual identity and a new company positioning, following the modernization and the re-configuration of the business model through which it passed in the last…
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The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for…
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Advertising Week NYC kicks off with Successful Brand Manager Starter Packs, launched on Instagram by StrawberryFrog. Intended to inspire brand managers to greater heights and to maintain a steely resolve in the face…
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Vodafone Romania launches a new brand campaign under the headline “Life First”, designed to state in a creative, unconventional manner the role that Vodafone embraces in improving customers’ lives and advocating for a…
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Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time…
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Huawei Consumer Business Group Romania, the local branch of the international tech leader, announced the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing,…
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New York Festivals 2019 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries. AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role…
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Mark Tungate, Epica Awards’ Editorial Director, offered, in a mix of questions and answers, an inside view over this year’s competition, from how is conceived and what will happen to location, selection of…
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Alex Budin is the new Head of Technology at MRM//McCann Romania. Alex has 8 years of experience in Advertising, 20 years in Software and Technology and 7 years of experience in Electronics and…
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The Art Directors Club of Europe (ADCE) has announced the 60 judges for the 27th ADCE Awards, celebrating the very best of European Design and Advertising. Under the leadership of ADCE President Ami…
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Romanian PR Award announced the start for entries for competition’s 16th edition. The deadline for entries is October 5th. This year’s edition stays under the sign of curiosity and prestige that a question…
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The Romanian branch of the Scandinavian Danish-founded retailer JYSK chose GMP PR to handle its positioning strategy and the employee branding communication. JYSK’s target is to open over 100 stores in Romania by…
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BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked 8th in Top…
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Jennifer Larkin has joined the New York office of the Epica Awards as its North American Awards Director for the 2018 season. She recently held the position of Director of Awards Programs at…
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Cannes Lions released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and…
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Sandra Bold, Senior Creative Publicis London, Andreea Ghenoiu, Creative Director Jazz Communication, Ema Prisca, Creative Director Garcia&Prisca, and Eugen Suman, Executive Creative Director Friends\TBWA Bucharest, all ADC*RO members, are part of the 27th…
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After more than a year and a half of concentrated and creative work, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of…
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The IAA Global Conference “Creativity 4 Better” is quickly approaching and reasons to attend to it multiply. The experiences proposed by the organizers for the 2nd edition of the event scheduled to take…
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Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, OSHO Restaurant, Mega…
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Through the launch of the project “Acum 100 ani” (100 Years Ago), Historia Rediviva marks the start of the concept Visual History, an immersive, gamefied approach, a dramatized manner of presenting the historical information,…
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The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. The Work of…
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Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and centered on “dor”,…
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Raluca Predoi was appointed AcademIAA’s new program director, the first educational project developed by IAA Romania in collaboration with the academic environment, as a response to the growing need of employees that are…
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Romanian McCann PR will, starting August, coordinate the communication strategy for the international tennis player Horia Tecau, the only Romanian that is a champion in doubles at Wimbledon, US Open and Australian Open….
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The Serviceplan Group has closed the 2017/2018 financial year with an increase in sales of 7 per cent and generated agency fees of EUR 415 million. This means that Europe’s largest independent communications…
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25th Golden Drum festival invited MSL to be the festival’s exclusive PR partner for the third year in a row. MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on…
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Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design Studio, the campaign…
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Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…
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D&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings….
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The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…
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Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic government. The anti-governmental…
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Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of color shades and…
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Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…
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Kinecto Isobar Bucharest and Greenpeace Romania entered the second phase of their “Forest is not a mute film” campaign, and they are join in this by Pelicam, the international festival of film about environment…
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Call for entries for the 14th edition of AutoVision, automotive film and multimedia festival
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19 February 2019 · Advertising, Awards, Festivals, New York Festivals · 0 Comments · Cristina Blanaru
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The digital agency Grapefruit organizes for the eighth year in a row World Information Architecture Day ( WIAD ) event in Romania. This year WIAD comes back to Iasi on February 23rd at Fab…
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18 February 2019 · Advertising, Digital & Media, Marketing · 0 Comments · Cristina Blanaru
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31 January 2019 · Business, Digital & Media, Marketing · 0 Comments · Cristina Blanaru
TypingDNA raises $1.5M seed round from GapMinder Venture Partners and investors from US, UK and EU
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31 January 2019 · Advertising, Business, Digital & Media, Events, Marketing · 0 Comments · Cristina Blanaru
Romanian Digital Marketing Forum 2019: 3 innovative trainings with international specialists
