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12 agencies and companies awarded at the Romanian EFFIE 2016
The most important award of the night, the Grand EFFIE, went to Leo Burnett & Target for the campaign „Tadaaam GigaWeekend” – client Telekom Romania. At the 13th edition of the Romanian EFFIE…
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Thomas Kolster: “For me, the most important thing is to inspire”
A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…
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Biz magazine presented 2016’s most powerful 100 Romanian brands
The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…
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IAA announced its global VPs for 2016-2018 period
International Advertising Association announced the appointment of the global VPs for 2016-2018 period. Felix Tataru, IAA Global president, said: We have now the entire team, ready to contribute to the development of the…
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Romanian PR Award 2016, under the diversity sign
The entries for the 14th edition of Romanian PR Award started on September 8th and will end on October 7th. We launch this edition under the diversity sign, the one which inspired us…
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Eugen Suman, appointed ECD at MullenLowe Romania
Eugen Suman took over as Executive Creative Director at MullenLowe Romania and joins the agency after working 10 years in advertising in 3 countries in the region. During his career, he received over 20 local…
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Adrian Botan headlines list of four Romanian creatives selected to judge the 2016 ADCE Awards
Adrian Botan (McCann Bucharest), Catalin Rusu (Rusu+Bortun Brand Growers), Dan Frinculescu (Publicis Romania) and Valentin Suciu (Jazz) are the four Romanian creatives selected to judge at the 25th edition of ADCE Awards, scheduled to take…
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Adina Ionescu is the new communication director of Group Renault Romania
Adina Ionescu is the new Communication and Social Responsibility Director of Renault Group Romania. She replaces Anca Oreviceanu, who will be assigned to another position within Renault Group. Consistently to Renault standard countries…
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Mid-August, Romanian Razvan Capanescu took over as CCO @ McCann Worldgroup Prague
Romanian creative Razvan Capanescu took over, mid-August, the creative reins of McCann Prague. Razvan moved to Prague, where all the McCann divisions he will supervise are located. In his new position, Capanescu will…
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Jorg Riommi, CCO Publicis Romania, juror at 2016 CLIO Awards
Jorg Riommi, Chief Creative Officer at Publicis Romania is part of the Audio & Audio Technique judging panel at CLIO Awards 2016. As a judge, Jorg Riommi brings to the 2016 CLIO Awards…
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Zulu Alpha Kilo for Harley-Davidson: Where Americana meets Americano
Harley-Davidson is known for making motorcycles but now they’re becoming known for making something else: Coffee. The brand has launched 1903: A Harley-Davidson Café. The full-service coffee shop serves as an ode to the…
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ThinkDigital sales display ads on TripAdvisor in Bulgaria, Cyprus, Greece, Hungary and Romania
TripAdvisor is the largest travel community in the world, reaching 340M unique monthly visitors. By democratizing its audience’s ratings, the platform is the undisputed leader in hotel reviews and the world’s largest travel…
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Inside the Midas Awards with Deb Ryan, competition’s Executive Director
Deb Ryan, recently appointed Executive Director for Midas Awards, a New York Festivals competition awarding world’s best financial advertising, spoke with AdHugger, providing a glimpse on the competition and the goals she has as the new helm…
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Epica Awards launched a provocative ad campaign signed by Altmann+Pancreau
The Epica Awards has launched a cheeky new advertising campaign created by Paris-based agency Altmann+Pacreau. The press and banner campaign stresses the fact that Epica is judged by journalists and is therefore the…
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Romanian Gold in Entertainment at Cannes Lions + Week Round-up
At the Entertainment Gala in Cannes, held on Friday night, one last Gold walked the stage for Romania. The recipient is Jazz Communication, A Voice for Songbirds #SAVEOURSONGBIRDS, for Romanian Ornithological Society and…
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IAA announces new leadership team for 2016-2018
The International Advertising Association (IAA) elected its team for the coming two years during its annual Board of Directors meeting. Felix Tataru, IAA Chairman & World President: We are very excited to assemble our…
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The second Awards Gala in Cannes brought 4 more trophies to Romania
Last night’s gala was a success in the PR category for Romania. Four trophies were won: a gold, two silvers and a bronze. The gold goes to Cohn & Jansen, for the Purity…
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Jack Daniel’s launched Barrel Hunt, a global scavenger hunt
In celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel’s Tennessee Whiskey today announced the Jack Daniel’s Barrel Hunt, a global scavenger hunt…
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Romania at Cannes Lions 2016: 2 bronzes, 1 silver + 7 new shortlists
At last night’s gala, Romania won 2 bronzes and 1 silver in the Promo & Activation category. The silver goes to Publicis for the ACR Street View Test, while both bronzes go to…
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The 2nd round of shortlists @ Cannes Lions: 8 more nominations for Romania
The Romanian agencies prove themselves strong in the PR category once again, with all 8 of the nominations from today coming from this category. McCann Bucharest was shortlisted four times today: the Bittersweet…
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8 shortlists for Romania kicking off the Awards Week at Cannes Lions 2016
The first round of shortlists from Cannes Lions are up, in the Promo, Direct, Radio, Glass and Print categories. Romania managed to bag a total of 8: five in Promo, two in Direct…
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An absolute record number of Romanian entries at Cannes Lions 2016
187 entries, compared to 2015’s 151 – this is Romania’s contribution to Cannes Lions 2016. On the entries list, there are a few premieres: Bitdefender, a client, has entered work made in-house and MindShare,…
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Alecsandra Popa & Javier Gelpi De-Fez are representing Romania at Cannes, Young Lions Cyber
Alecsandra Popa & Javier Gelpi De-Fez (aka Team Pump) qualified in the Young Lions Cyber competition at Cannes Lions after winning the spot in a national competition at The Alternative School. Cannes Lions…
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David Guetta, My Love Affair and Turkish Airlines score with Euros First – 24 unique videos created for Euro 2016
Global entertainment agency My Love Affair has announced that the Euro 2016 official anthem, This One’s For You, by David Guetta, will have 24 bespoke music videos, reflecting the number of nations taking…
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Romanian Infinit Solutions expands to Netherlands, starts rebranding
Romanian Infinit Solutions announced the opening of its first office abroad, in Netherlands, putting this way in motion its international expansion plan. One of the biggest digital agencies in Romania during the last 5…
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ADC 95th Awards: Black Cube to students, Leo Burnett, BBDO, R/GA and Dentsu – top honors
Capping off a stellar overall awards performances, the School of Visual Arts New York beat out professional agencies from around the world to take home the prestigious ADC Black Cube for best-in-show tonight at…
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Geometry Global appoints Fadi Shuman as Global Chief Digital Officer
Geometry Global announced that Fadi Shuman will become the agency’s global Chief Digital Officer, effective immediately. Fadi will report to global CEO Steve Harding, will sit on Geometry’s global Executive Committee and will be…
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Scroll to keep your pizza hot – welcome Scrollnita, from Pizza Hut and Golin Romania
To decrease mobile usage during meals, Pizza Hut and Golin invented “scrollnita”, an innovative device aimed to maintain a pizza warm with the energy accumulated from a scroll movement on a touchscreen. This way, instead…
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Apollo Music Store to launch in Europe
Apollo Music Store (AMS) is delighted to announce that it has launched its ground-breaking online platform in Europe. Developed specifically for the needs of advertising creators and producers, Apollo Music Store’s offering of…
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3 more days until ICEEfest – 2016 edition
The 5th edition of Interactive Central and Eastern Europe Festival (ICEEfest), the biggest to this date, will start in just 3 days and the agenda published by the organizers shows a very interesting line-up, including Netflix,…
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Teo Migdalovici @ #MobileAdvertisingCongress: Living several lives at once and being potentially independent from any geographical restriction is the mobile’s generous gift to my generation
Teodora Migdalovici, Ambassador Cannes Lions in Romania, is one of the speakers at this year’s edition of the Romanian Mobile Advertising Congress, an event scheduled to take place in Bucharest on June 7th…
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Brandient created Brio, a transformative project for a transformative society
Brandient created Brio, the first national platform that evaluates the performance stage of Romanian students through standardized testing, launched on June 1st with the declared intention of generating relevant change in the Romanian education system…
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The Romanian Football Federation supports the Romanian Child Helpline’s vision: “All children deserve to be happy!”
At friendly football game tonight, the Romanian and Georgian national football teams promoted the Child Helpline Association and its free assistance and counselling line for children, 116 111. The initiative, held at the…
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“Turn up the volume of nature” for WWF, a campaign made by ThinkDigital Romania for 18 European countries
ThinkDigital Romania and WWF give you the opportunity to participate at the biggest symphony made by nature sounds, as ICEEfest.com informs. The campaign’s purpose is to draw attention to the legislative changes that…
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Geometry Global Japan partners with Tezuka Productions to give a glimpse into the future
Geometry Global Japan, in partnership with Tezuka Productions, have created “Robot Town Sagami 2028,” an animation depicting a future society where human beings and life supporting robots co-exist in harmony. Robot Town Sagami…
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New York Festivals announced its 2016 winners
New York Festivals International Advertising Awards competition announced the 2016 award-winners this evening at the New York Show gala held at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York…
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M&C Saatchi Stockholm create a space adventure with Com Hem
M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this year. Com Hem…
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Zulu Alpha Kilo created “The Surprise”, a branded content film about the virtues of using one’s own money
Believing that some lessons come from the most unexpected places, Zulu Alpha Kilo has created “The Surprise” – a branded content film to show Canadians how life is better when they use their own…
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ADCE launches Rising Stars to give further support to European creative talent
The Art Directors Club of Europe (ADCE) is stepping up its efforts to provide best-in-class education for European creatives of all levels, with a new platform titled Rising Stars. ADCE Rising Stars aims to…
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IAB: European online advertising surpasses TV, record annual spend: €36.2BN
IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx…
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RomCard data: Romanian online payments with card, up 62% in Q1, to €148.4M
According to the latest data provided exclusively by RomCard for GPeC, Romanian online payments made by card increased 62% in the first three months of the year, compared to the same period last year….
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Winners designated in Peroni-Dizainăr design competition
Peroni Nastro Azzurro and Dizainăr announced the 9 winners of a Romanian design competition which took place under the tagline Benvenuti a Casa Di Peroni. Winner’s projects will be exposed in Casa di Peroni, a space…
RTB House launches in Dubai, the Middle East and Africa
RTB House, a technology company specializing in retargeting scenarios increases its worldwide footprint in the Middle East and the Africa region (MEA), with a brand new branch in Dubai. The region will be…
Romanian Biz magazine opens entries for Biz Days 2016
Romanian Biz magazine organizes a new edition of Biz Days on November 14-18, with the 15th edition of the event scheduled to take place in Bucharest, at Novotel hotel. At its 15th year…
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Thomas Kolster: “For me, the most important thing is to inspire”
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Szabi Szekely, Halcyon Mobile – the story behind the Romanian Mobile Juror in Cannes Lions 2016
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Electric Castle music festival, communicated by Romanian Golin
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Romanian GPeC Summit – the must attend e-commerce event in CEE, on May 25-27
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Dominic Grainger is the new EACA elected president
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Golin Germany launches as a joint venture by Golin & GGH MullenLowe
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Zulu Alpha Kilo created “Pets with Credit” for Interac Debit
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Bogdan Aron, 2Parale: 10 things I’ve learnt from my first eCommerce experience which apply also 10 years later
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Madhouse CEE expands its portfolio, becomes top ad provider on Romanian mobile market
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BBDO Toronto brings romance when you need it for Harlequin
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Romanian McCann PR appoints Lavinia Chican as agency’s newest Partener
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Simona Costea took over as Client Service Director @ Geometry Global Bucharest
IAB: Global Mobile Advertising revenues surged to €37 billion in 2015
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn…
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Thomas Kolster: “For me, the most important thing is to inspire”
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IMWorld ’16: International tech leaders to come to Bucharest
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#pegasdor, global campaign targeting Romanian diaspora launched by oldest Romanian bicycle brand
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ThinkDigital sales display ads on TripAdvisor in Bulgaria, Cyprus, Greece, Hungary and Romania
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10 September 2016Romanian PR Award 2016, under the diversity sign
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31 August 2016
Zulu Alpha Kilo creates cheeky “RFP” for Clinton and Trump campaigns
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24 August 2016
Adina Ionescu is the new communication director of Group Renault Romania
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4 August 2016
Nokian Tyres to work with McCann PR for communication and PR in Romania
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11 July 2016
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14 September 2016Biz magazine presented 2016’s most powerful 100 Romanian brands
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12 September 2016
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17 August 2016
Subway reveals new logo and symbol, launches new US ad campaign
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26 July 2016
Brandient for Transavia: Well made in Romania and a new visual identity
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15 July 2016
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14 September 2016
Biz magazine presented 2016’s most powerful 100 Romanian brands
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28 August 2016
Consultancy: Poison, drugs and noxious weeds – the must have beauty products for 2016
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21 June 2016
Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands
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20 June 2016
Research: Long-form social video engagement is mostly driven by subtitles
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15 June 2016
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4 September 2016TeComm: Optimizing conversion rate, essential for an online business’ success
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18 August 2016
TeCOMM Cluj: Constant innovation in e-Commerce, essential for e-store’s development
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18 August 2016
2Performant Network migrated 2Parale’s entire portfolio on the global 2Performant.com platform
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17 August 2016
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4 August 2016
TeCOMM: mCommerce in 2016 – significant increases for the online stores
