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Jung von Matt’s Dörte Spengler-Ahrens appointed ADCE President

LePub appoints Carmen Bistrian and Alessandra Turra among its Senior Global Executives

Eurovision 2026: See the contestants that gained the most followers, views & streams

Anytime Romania launches its first brand campaign in Romania, signed by Oxygen

With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights

Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents

2026 PHNX Awards designated its Grand Prix winners

Kate Stanners, Jury Chair, 2026 Cresta Awards

Mihnea Gheorghiu, Global Chief Creative Officer LePub, inducted into The Golden Drum Hall of Fame

Ziua Verde returns on May 23 at ferma bio&co, with nature-based experiences and organic agriculture

Month: July 2010

Creative process to develop Romania’s tourism brand, budgeted with Euro 94,600

The creative process for the visual identity of Romania’s tourism brand was budgeted with Euro 94,600 from the total budget of almost Euro 900,000 for Romania’s tourism brand, the representatives […]

July 31, 2010May 8, 2012 Cristina Blanaru Branding, Creativity, Marketing

Romania’s Tourism Brand and the story goes on…

A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]

July 30, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

BRAT, Romanian ABC, offers a new Sesame to its SNA Focus beneficiaries

BRAT – Romanian ABC – offers its SNA Focus beneficiaries a new version of Sesame software, used to analyze the results of the study and for media planning. SNA (National […]

July 29, 2010May 9, 2012 Cristina Blanaru Digital & Media, Media

CME’s TV stations, including Romanian Pro TV, are media sponsors at Golden Drum 2010

Golden Drum 2010 benefits of a lot of media sponsors this year, among which all the TV stations, including Romanian Pro TV, owned by CME network. CME recently announced its […]

July 29, 2010September 13, 2012 Cristina Blanaru Creativity, Marketing, Media

In the spotlight: Branding Romania, touristic or not, easier to say than do

Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]

July 29, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

Worldwide, social networking sites reach more to women than men

According to “Women on Web: How Women are Shaping the Internet” report, made public by comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 […]

July 28, 2010May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

New juries announces at Spikes Asia

Spikes Asia announced the final three of the juries that will judge the competition. The Craft jury will be chaired by Akira Kagami, Executive Advisor & Global Executive Creative Advisor […]

July 28, 2010May 9, 2012 Cristina Blanaru Creativity, Marketing

Pro TV’s owner, CME – revenues of $ 201,7M in 2nd Quarter and $345,4M in First Half 2010

CME, headed by Adrian Sarbu and owner of Romanian TV station Pro TV, announced the financial results for the 2nd quarter and 1st half of 2010, posting revenues of $201,7M […]

July 28, 2010May 9, 2012 Cristina Blanaru Media

Romanian Romtelecom is launching Dolce Sport in August

Romanian Romtelecom is launching, in August, its own sports TV, Dolce Sport, available on both Dolce platforms (DTH şi IPTV) and NextGen.  The TV will broadcast, among others, football games […]

July 28, 2010 Cristina Blanaru Digital & Media, Media

UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan

(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]

July 28, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

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