Month: October 2010
Romanian direct marketing agency Create Direct, awarded Bronze to InterDirect Network, in Amsterdam
Romanian direct marketing agency Create Direct was awarded, in Amsterdam, its 5th prize this year, for one of the campaigns it ran this year. Create Direct was on the 3rd […]
Draftfcb signs the relaunching campaign for Focus Sat
Romanian Draftfcb signs the relaunch campaign for Focus Sat brand, provider of satellite TV services. This way, the newest offers from Focus Sat are communicated in an integrated campaign that […]
Michelin and Petrom, together in a promo campaign orchestrated by More Than Pub
Michelin and Petrom are partners in a promo campaign orchestrated by More Than Pub, that runs under the slogan “Petrom fuels you and Michelin equips you”. The campaign started on […]
Propaganda made an unusual promotion for a Romanian series that HBO will start broadcasting in December
A Romanian series that will be broadcasted, for the 1st time, on HBO in December, has in the main role Marcel Iures, the “bad guy” from quite a few international […]
Business activities worth $109M for Pro TV, in the first 9 months of the year
Pro TV reported, for the 3rd trimester of the year, revenues of $29M, down from $35.8M in the same period of last year. This decrease is mainly due to the […]
The number of Romanian blogs, almost three time bigger than 2 years ago
The number of the Romanian blogs grew by 2,6 times from 2008 until nowadays, from 22,484 to 59,017, according to a research published by ZeList.
Cannes Lions launches creative effectiveness category in 2011
The organizers of the 58th Cannes Lions International Advertising Festival will launch, in 2011, the Creative Effectiveness Lions, that will honor creativity which has shown a measurable and proven impact […]
Dutch people, the most frequent online visitors in Europe
The average internet user in Netherlands spent around 32 hours online in September, period that ranked Netherlands the highest among European countries in terms of frequency of internet visitation, with […]
Ogilvy Romania produced entirely the newest Milka campaign
The most recent integrated campaign for Milka – “The cow’ animators”- was realized entirely by Ogilvy for the chocolate tablet with the biggest sales in Romania and that is part […]
Flashmob in Bucharest to promote Outspoken by Fergie
Avon Cosmetics and Starcom launched, in Romania, the new perfume Outspoken by Fergie via a flash-mob. The flash-mob was a public dance that attracted 200people and took place in University […]