eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.
Over 30M Americans would rather buy brands advertised in Social Media
Over 30M Americans consider advertising a fair price to pay for using social media sites ad features and actually think to buy brands that advertise on social media. This finding is part of…
mediaTRUST Romania launched a new platform for media monitoring and analysis
mediaTRUST Romania, part of Institute of Media Monitoring (IMM) Poland, offers its clients, starting December 1st, a new and modern monitoring and evaluation instrument for press coverage in Romania. The new instrument from…
Communication Director launches an Online Communication Course
Communication Director magazine and the Quadriga University of Applied Sciences in Berlin have launched an Online Communications Course, which will take place exclusively online, from January 13th to March 2nd. The course will…
Romania enters the Eurobest race with 30 entries
Romania is present in this year’s Eurobest festival with 30 entries, while the competition registered a total of 4,339 entries from 37 countries in 13 categories, with an increase of 8% compared to…
The Secret Service signs a campaign for Hertz Lease
The Secret Service signs the strategy, creation and media for a campaign for Hertz Lease, to help the client be more visible on the Romanian market. The creative idea of the campaign is…
Vodka preseted as a health remedy angers Russian authorities
The ads presenting vodka as a remedy to improve health angered the Russian authorities, with The Federal Antimonopoly Service for the Samara region taking action against the company that authorized the commercial, according…
15 years of BDR Associates on Romanian communication market
BDR Associates – a Hill & Knowlton Associate – celebrates 15 years of presence on Romanian market, period in which it contributed to the development of local communication and PR market Founded in…
Six Romanian companies in Deloitte Technology FAST 500 EMEA
Romania’s technology industry has marked yet another performance, with six local companies ranked in the Deloitte Technology FAST 500 EMEA 2010: TeamNet International (31st), AROBS Transilvania Software (212nd), CRYS Computers (283rd), Fortech (285th),…
Laura Tampa is the new head of IAA Romania’s School
Laura Tampa, that managed Grey Romania until last year, is te new head of IAA Romania’s Marketing and Communication School, at the end of a selection process made by IAA Romania’s Board that…
