“Branding on the Eastern Front”, by Aneta Bogdan—the Second Edition

After selling out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front” —a book on branding and reputation, against the tide.

This is a book written by the most reputed and influent name in Romanian branding industry, after almost twenty years of practice in marketing, communication and branding.

The local case-studies in marketing and branding, the inside look into the Romanian corporate and entrepreneurial milieus, the informal, assertive and almost recklessly honest tone of voice—all these make the book an intellectual and emotional experience rare in the editorial landscape.

The republished edition maintains the quality graphics and design elements of the bestseller edition, with a 30% lower price due to the paperback format.

The local case-studies in marketing and branding, the inside look into the Romanian corporate and entrepreneurial milieus, the informal, assertive and almost recklessly honest tone of voice—all these make the book an intellectual and emotional experience rare in the editorial landscape.

The foreword to the book is signed by Wally Olins, the father of the modern branding.

What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity. Aneta’s book helps Romanians to contribute to the vitality of Europe.

Wally Olins

The book is available for sale in Romania at the Carturesti and Humanitas bookstores, and online as well—for both national and international orders—at Carturesti, Humanitas, Librarie.net , Elefant.ro and Libris.ro.

Brandient is the Romanian consultancy on brand strategy, design and value dedicated to creation and development of brands as signs of value. Being reputed as a team of professionals with remarkable experience in management, marketing, design and communication, Brandient is specialized in revitalization of prominent brands such as CEC Bank, Domo, Dedeman, TVR, Europharm, Radiocom, Patria Credit etc as much as in creation of brands that became local references such as Fulga, Qfort, Metropotam, Brikston, Zuzu, Cuculand, Transavia portfolios, Fabryo, Orkla Foods etc. Brandient also offers integrated consulting services in marketing and branding for international brands such as Vodafone, RBS, GlaxoSmithKline, BRD Societe Generale, Renault, GE Money, Piraeus Bank etc.

Brandient is the most awarded Romanian company at international branding and design competitions and celebrated in 2010 eight years of activity by launching Brandient 101—the first Romanian book dedicated to local brands design, which includes 101 product and corporate identities created by the company.

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