Romanian Audit Bureau of Circulation (BRAT) started monitoring the radio advertising investments, through MIP Radio, the second service of this kind in BRAT studies portfolio. Previously, BRAT launched, in January, a monitoring for printed press.
Result of a close collaboration between radio stations and media agencies, MIP Radio started following a BRAT decision taken in October 2010 and has a dedicated team and department inside the association.
MIP Radio will offer results for monitoring 7 radio stations, aiming to monitor 10 radios by the end of the year.
