Mobile and PR, at Dubai Lynx 2012

Dubai Lynx (The Dubai International Advertising Festival) introduces two new categories for 2012 awards, PR and Mobile.The festival will accept entries in 14 categories starting December 13th, with PR and Mobile being added to further complement the existing categories: Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design and Integrated.

The addition of PR will honor the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics. On the other hand, the inaugural Mobile category will award creative excellence in mobile websites, applications, viral and messaging, games and integrated mobile campaigns.

We are excited to welcome two new categories to the Awards and believe that the addition of PR and Mobile reflects the movement of the industry in the MENA region. We are sure to see some great work competing to win a prestigious Lynx trophy.

Emma Lancaster,

Dubai Lynx Festival Director

Five juries will be assigned to judge the entries into the Dubai Lynx Advertising Awards and the winners will be revealed and awarded with their trophies at the Gala Dinner in the Madinat Jumeirah on 7 March 2012.

The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants.