TBWABucharest signs a new campaign for McDonald’s in Romania, offering urban tips in 4 commercials, in which The Geekster, Florence, BumBum and P – Jay are the 4 heroes that promote the permanent price platform “Super-savings every day”.
The 4 McTipsters offer consumers the coolest tips on fashion, parties, music or food.
Campaign’s ads bring to the public The Geekster – www-s discoverer and gadgets inventor, Florence – fashion diva and group’s artist, BumBum – skater that listens to ska, psychobilly, juju or post punk and P Jay – McTipsters’ leader and the one that goes to the coolest parties.
The campaign is also promoted with an app on McDonald’s Romania Facebook page.
TBWA team involved in thecampaign includes Alin Marghidanu – Creative Director, Seba Romano & Elena Negrescu – copywriters, Ruxandra Matache – Art Director, Simona Stefanescu – Account Director, Oana Dumitriu & Laura Sinca – Account Managers and Delia Birsan – Account Executive.
In December 2011, McDonald’s Romania announced TBWA Bucharest will manage its creative account in Romania, following a pitch.
TBWABucharest is the local bureau of the multinational advertising network TBWA, one of the most renown and powerful communication companies that are part of Omnicom.
