Month: February 2012
comScore puts Mobile Future in Focus
comScore released 2012 Mobile Future in Focus, annual report examining mobile and connected device landscape, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories […]
Senior management changes at Grayling Romania
Grayling announced changes in its senior management team, with Ana Dodea appointed Director for International Client Services Central, Eastern and South-Eastern Europe and Cristi Cretan appointed General Manager Grayling Romania. […]
Mercury360 and Ciocco Latte focus on real friendship, in a new campaign for Dr. Oetker
Romanian integrated agency Mercury360 signs the communication campaign for the launch of 2 new hot chocolate assortments from Dr. Oetker: Ciocco Latte Rum and Ciocco Latte hazelnuts. The integrated communication […]
Shareholders change at 2Parale: Stefan Iordache (Leo Burnett Group Romania) takes over 40% shares
Stefan Iordache, Leo Burnett Group Romania founder, is the new shareholer at 2Parale, Romanian affiliate marketing network, after taking over 40% of company’s shares. Dorin Boerescu and Radu Spineanu continue […]
UPDATED: Stefanos Karagos from XPlain – guest speaker at Digital Marketing Forum 2012
Stefanos Karagos was invited to participate as a Guest Speaker in Digital Marketing Forum 2012, an event taking place on February 22nd- 23rd. Stefanos Karagos is an entrepreneur, Social Media […]
Romanian news agency Mediafax celebrates 20 years on Romanian market on February 23rd
Romanian news agency Mediafax celebrates, on February 23rd, 20 years of presence on Romanian news market with a gala that will take place at Radisson Hotel in Bucharest. During “Mediafax […]
Updated: Pepsi’s Kick in the Mix campaign recruits Lionel Messi for 2012 campaign
(adds info about the TV ad – partially filmed in Romania – launch and statement from Romanian PepsiCo representatives) Pepsi launched the new TV ad for 2012 football campaign “Kick […]
Gemius study: Dacia, Borsec and Ursus, among most popular brands in Romanian online
Gemius unveiled today, at Digital Marketing Forum, the results of “Online Leading Brands 2012”, made together with Evensys. The study showed how the main national and international brands from 4 […]
Study: Urban marketing profile for Romanian youth
“Youth in Romania. Marketing urban profile” is a research report made by Brennan Research & Consultants and Quantix Marketing Consulting, together with Smark Research. According to the study, most adolescents […]
Partnership The Group – Omnicom on Romanian market
OMD and PHD, part of Omnicom Media Group, and The Group, Romanian communication holding leaded by Zoltan Szigeti and Mihaela Nicola, forged a partnership through which The Group becomes shareholder […]