Swedish Forsman & Bodenfors to create concept for 17th annual Webby Awards

Webby Awards, hailed as “the Internet’s highest honor” by The New York Times, announced that Sweden-based Forsman & Bodenfors will be their official creative partner for The 17th Annual Webby Awards.

The Webby Awards celebrates the year’s best Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social content. Final entry deadline for competition is Friday, January 25, with nominees to be announced in April 2013 and the hallmark Webby Awards Show held later in spring 2013.

Founded in 1986, Forsman & Bodenfors has been awarded over 20 Webby honors over the past five years. Ranked by The Directory Big Won as the No. 2 digital agency and the No. 10 advertising agency in the world, the agency has created notable campaigns such as IKEA’s Homemade Is Best, Volvo Trucks FH Launch “Ballerina” and Volvo Trucks FH Launch on Ebay.  Two Forsman & Bodenfors’ campaigns for IKEA were named official Honorees at the 16th Annual Webby Awards, including the Catch the Swedish Light and Fashion Award campaigns.

The Webby Awards stands in its own category compared to the other international award shows, so it feels extra special to be working with them. And considering the Internet landscape changes so fast, we’re amazed at how much the show evolves every year (…) We were honored and thrilled to hear that The Webby Awards was interested in partnering up on this year’s ceremony. Now, we just have to deliver something amazing.

Johan Eghammer

Creative Director and Senior Partner Forsman & Bodenfors

Previous Webby Awards Show concepts include The Year Distilled in 2012, The Web By You in 2011 and The Battle for Web Supremacy in 2010. The concept for the 17th Annual Webby Awards will be announced along with the Nominees.

We’ve always admired Forsman & Bodenfors’ consistently creative and innovative work. We finally had the chance to meet them in the autumn of 2012 while in Sweden on our Webby Talks World Tour (…) We are ecstatic for the opportunity to work with the Forsman & Bodenfors; they have great taste, and are wonderfully Internety. We can’t wait to see what they bring to Webby 17.

David-Michel Davies

Executive Director The Webby Awards.

The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, The 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.

The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Google+, Yahoo!, Vitamin T, Live Nation, ShareThis, Funny or Die, MLB Advanced Media, Mashable, BuzzFeed, Business Insider, PricewaterhouseCoopers, and Guardian News and Media.


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