URBB reshuffled its agency roster in Romania for 2013

Cristina Blanaru Business, Creativity

URBB, important drinks producer on Romanian market, will run this year its advertising campaigns together with new agencies. Following an agency review made in the end of 2012, the company chose to work in 2013 with Saatchi & Saatchi – the agency that will handle the creative duties for Tuborg, Publicis – agency that takes over Skol account and United Media – that will handle media duties for the entire URBB portfolio.

URBB started this year on a fast track, choosing 3 new collaborators to promote its image and the image of its brands. 2013 will surely be a good year, characterized by innovative campaigns to underline one more time the undisputed value and power of brands in our portfolio

Roccos Cosmatos,

Vice-President Marketing URBB.

Saatchi&Saatchi and Publicis will handle the advertising campaigns for URBB mentioned brands, while United Media will take care of media planning & buying.

URBB is one of the biggest producers of drinks on Romanian market, present on beer market, refreshing drinks market and mineral water market. Company’s portfolio includes exclusively premium brands: Tuborg, Carlsberg, Skol, Holsten, Guinness and Kilkenny (beer), Granini (refreshing drinks) and Bilbor (mineral water).