Gemius to continue measuring the internet audience in Turkey, after a pitch organized by IAB Turkey

Cristina Blanaru Business, Digital & Media, Media

Gemius, leading internet research agency in EMEA, won, last month, a pitch organized by IAB Turkey, being appointed again as the official internet audience measurement provider. Besides supplying the standard of measurement, Gemius aims, during its new 2 years term, to expand the Turkish study.

Gemius is present on Turkish market since 2009. Turkey is 2nd biggest market (after Russia) where Gemius operates; Turkey has 26.3M internet users, while internet’s penetration level was, in December 2012, of 43.9%.

The study provided by Gemius in cooperation with Ipsos KMG is a standard officially accepted by IAB Turkey.

When it comes of developing the study, Gemius intends to introduce sites’ categorization and, later on, to officially implement multimedia materials as well as mobile websites measurement. Among the proposals submitted by Gemius to IAB Turkey there is also an innovation in the presentation of gemiusAudience results – publishing data in real time.

Entering Turkey with Gemius flagship study – gemiusAudience – back in 2009 was a milestone for our company. The victory in the 2013 tender is just as important for us, as it further confirms the trust that IAB Turkey places in us. We are proud to provide internet measurement currency in Turkey, one of the biggest internet markets in Europe and fulfill with the highest quality standards required by it. Defeating fierce competition in the tender is a proof of a perfect adjustment of our offer to the Turkish online reality as well as experience and understanding of the local needs. We will do our best to turn this great success of ours into great profits for the online industry in Turkey, through introducing the latest developments into the local gemiusAudience study

Lauris Lietavietis,

JIC Segment Director Gemius

Gemius is leader in internet measurement and consultancy in Europe and in the Middle East. Originating in Poland, Gemius has expanded across the EMEA region and is currently operating on thirty markets.