The communication campaign for Internetics 201, “The Game of Likes”, is signed by Gavrila & Asociatii and talks about the importance of communities within the online universe.
This is for the 1st time when a communication campaign calls on “partner communities”, reason why among Internetics 2013 partners are Creative Monkeyz, 273 places you must see before living Romania, Vegetable Basket, SUB25, Experimentalist, Radio Guerrilla, Childhood of ‘80-‘90, Kudika, Ctrl-D and Man at Pot that, together, have over 2M fans on Facebook.
“The Game of Likes” campaign uses medieval symbols and includes clear references to the successful “Game of Thrones”, the online communities being compared with kingdoms that have their own coat of arms, rules, servants, fans and power of conviction.
Gavrila & Asociatii team working on the campaign included
- Copywriter: Iulian “Red Wedding” Fecioru
- Art Director: Robert “Dragon Egg” Şopârlache
The entries for Internetics 2013 take place between July 17th – august 30th, with Internetics events scheduled to take place in Bucharest in October.