Starting with October 2014, Telekom Romania has been developing digital marketing projects and campaigns together with three online agencies – iLeo, Interactions and Kinecto. The three agencies will provide online creative services, ensure technical development and execution, performance optimization, development of online campaigns tailored to Telekom’s digital communication strategy.
iLeo, Interactions and Kinecto were appointed following a tender, out of six Romanian online communication agencies taking part in the competition. The three winners will support all the business lines of Telekom Romania – retail, content web portals, telekom.ro website – while providing online-tailored creative concepts and diversified solutions for the company’s business needs.
iLeo is part of the Leo Burnett Group Romania (majority owned by Publicis) and provides interactive communication solutions, as well as brand strategy and creative solutions customized for the digital environment. The agency has expertise in online communication, CRM, performance marketing, social networks & influencers’ management, content, technology and is specialized in industries like auto, financial, FMCG, pharma, retail.
Interactions is a digital communications agency specialized in large eCRM programs. Interactions’ expertise includes creative services, development of promotional mechanics, consumer dialogue programs, social media, performance marketing and lead generation. The agency competences include verticals such as FMCG, retail, ecommerce, finance and auto. Through Mediapost Hit Mail, Interactions is owned by the french group La Poste.
Established in 2002, Kinecto is one of the most important digital agencies in Romania and, starting 2013, is part of Isobar, a global digital agency powered by 3.700 people across 42 markets. Kinecto successfully blends creativity, planning, technology and data to efficiently connect brands with their customers.
Telekom Romania is a new and dynamic telecommunication brand, offering complete, innovative, simplified and customized mobile and fixed communication services for a vast customers’ community, using approximately 10 million services.
Through the two operators, Telekom Romania Communications and Telekom Romania Mobile Communications, Telekom Romania provides a complete range of telecommunication services, for a full and rewarding customer experience: 3G and 4G mobile voice and mobile data services, traditional fixed telephony, high speed internet and television on multiple technologies, including IPTV, as well as high quality content and exclusivities in order to complete the entertainment experience. For business customers, the new brand is the promise for delivering turn-key IT&C solutions which support companies becoming more competitive and agile.
Telekom Romania brand is present on the Romanian market since 2014, after the joint rebranding of Romtelecom and Cosmote Romania.
Telekom Romania is a brand pertaining to Deutsche Telekom, one of the world’s leading integrated telecommunications companies with around 151 million mobile customers, 30 million fixed-network lines and more than 17 million broadband lines (as of December 31, 2014). The Group provides fixed network, mobile communications, Internet and IPTV products and services for consumers and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in more than 50 countries and has approximately 228,000 employees worldwide. The Group generated revenues of EUR 62.7 billion in the 2014 financial year – more than 60 percent of it outside Germany.