Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions

Consumption Habits, Marketing, Studies

With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made together with iVox – online platform offering the option to make market studies. The study covered the habits of Romanians (aged over 18, internet users, living in cities with over 100K inhabitants) around Easter.

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According to Starcom, 76% respect traditions and habits, while 65% say they are religious. On the other hand, 70% have a job and 9 out of 10 spend 8 hours or more at work.

Religious holidays are an opportunity for Romanian families to gather together and connect through traditions. When it comes of Easter, 90% Romanians are cherishing traditions and take them in consideration.

In Romania, Easter is preceded by a feasting period and includes specific habits, such are the Ressurection mass. In this circumstances, from the respondents, only 26% say they are feasting, while 57% go during the Ressurection night to the Church to take light and 48% attend to the entire mass.

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When it comes of Easter presents, 36% Romanians do not have the habit of making presents, 39% are following tradition and buy new clothes for the loved ones, while 22% buy cosmetic products.

The average budget for Easter shopping is RON 620, most of the money being used to buy food. In more than 90% of cases, Easter food is traditional food: 40% put on the Easter table colored eggs, Easter cakes, lamb steak or other lamb dishes, while 50% will combine modern food with traditional one.

According to the study, Easter preparations are intense and very tiresome: 68% prefer to be involved directly in cooking the traditional meal and 63% are in charge with thoroughly cleaning the house. In the end, after the entire preparations, they have too little time to enjoy the fruits of their work.