TripAdvisor is the largest travel community in the world, reaching 340M unique monthly visitors. By democratizing its audience’s ratings, the platform is the undisputed leader in hotel reviews and the world’s largest travel site.
It offers advice from millions of travelers, featuring a vertical search engine and a wide selection of booking tools. Covering more than 6.5 million accommodations, restaurants and attractions, the sites operate in 48 markets worldwide.
Odysseas Ntotsikas, TDG CEO and Founder, commented on the newly-founded partnership:
This new win-win partnership will allow us to better represent the interests of our clients and media agencies. Their marketing success means personalizing the outreach, talking with a highly qualified and engaged audience, comprising alpha – influencers, known to shape the behavior and purchasing decisions of their social circles. We are looking forward to exploring new ways for the brands to connect with TripAdvisor’s public in Greece, Romania, Hungary and Bulgaria, putting in the best of our expertise in handling big global portfolios in these markets.
TripAdvisor offers a unique opportunity of desktop and mobile display formats mix and the exclusive possibility of targeting specific audiences such as Local Travelers, Local Affluent Consumers and Foreign Travelers while serving as an exclusive hub for the travel industry advertisers.