According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google), Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world.
The top 10 most mobile-ready brands in the world includes:
MDEX was developed during 6 months and collected field data in January 2017. The study surveyed over 2,000 brands in 15 major markets including Argentina, Austria, Australia, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, United States, United Kingdom and Uruguay.
Global brands were defined by large, multinationals that had at least some presence in multiple key markets. Market-specific brands were smaller brands that may only be present in a single market.
The MDEX is a first-of-its-kind study that provides IPG Mediabrands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile (…) A dynamic and robust mobile strategy is critical for brands in today’s marketing ecosystem. The MDEX will serve as the cornerstone of our client advisory services and strategic offerings.
Global CEO Ansible
The MDEX was unveiled at Mobile World Congress as part of The Digital Economy Keynote Session.
Ansible is a full-service mobile marketing and technology agency. Ansible is the most awarded mobile agency globally, amassing more than 60 Global awards in the past 18 months including the prestigious accolades of “Most Innovative App” and “Best Mobile Marketing” at the Mobile World Congress in Barcelona. Ansible’s global team of strategy, media, creative and solution specialists help clients navigate the complexity brought by ever-changing consumer behavior and technology. Ansible works with many of the world’s leading brands including Fiat Chrysler Automotive, Coca-Cola, Amazon, Johnson & Johnson and Exxon Mobil. Ansible is a part of The Interpublic Group.