Ole Smoky Moonshine, a new brand launched by Cristalex on Romanian market
Cristalex launched in Romania a new brand, Ole Smoky Moonshine, introducing, in the same time, a new category of spirit drinks on the local market. “Moonshine’” – initially an illegal traditional drink brew during the American prohibition and transported at night, at “moonlight” – is sold today all over the world, maintaining the original ingredients and descent.
Ole Smoky Moonshine, one of the best sold moonshine brands in the world, is sold in premium locations in Romania and is available in 6 assortments: Harley-Davidson Road House Customs, Apple Pie Moonshine, Moonshine Cherries, White Lighting Moonshine, Hunch Punch Moonshine, Blue Flame Moonshine.
Introduced on the market as a premium brand, Ole Smoky Moonshine opens up a new category of alcoholic beverages in Romania, targeting mainly the Millennials (21-34 y.o.). The category targets people who define themselves in life through daintiness and passion, pay a lot of attention to the brands they let in their lives and are attached to lovemarks. Under the headline “C’Mon live a little!”, Ole Smoky Moonshine is a urge to live every moment and to cultivate the beauty of what life offers beautiful and interesting.
Opening a new category always represents a challenge and Ole Smoky looks for the challenge by definition, addressing itself to those who want to live unique moments and for whom the distruptive factor is the road to a new and unconventional road
Mihai Scortea,
Marketing Director Cristalex