Beko’s World Play Shortage study: 1 in 3 adults has less then 10 hours of leisure time a week

Marketing, Studies

A lack of leisure time and a change of attitude towards playing are the main findings of World Play Shortage study, commissioned by Beko and realized on a sample of 10,000 in 22 countries.

As life is more and more busy, people have increasingly less free time; circa 30% of the adults have less then 10 hours of free time a week, with 36% having less then 2 hours a day, as modern life’s demands are taking over the time destined to relaxation.

According to the study, children’s play time is also affected by parents’ busy lives, with 40% of the parents participating to the study stating that, during the last year, they haven’t taken their kid to the park to play. Weekly, children have 3 hours less leisure time (21 hours) compared to their parents’ generation.

The study shows lawyers have the least leisure time, with close to half of them (47%) having less then 2 hours of free time a day and 25% – less then a hour.

From the 22 countries included in the study, Denmark has the population with most time for recreation (33 hours a week of free time), while the most busiest people live in Bolivia and have 12 hours of free time a week.

The research was carried out by Mortar Research, which conducted an online survey among 10,100 respondents across the 22 countries (Algeria, Australia, Austria, Bolivia, Czech Republic, Denmark, Egypt, France, Germany, Hungary, Israel, Jordan, Morocco, Norway, Romania, Spain, Sweden, Thailand, Tunisia, Turkey, United Kingdom, Uruguay).

The sample of adults was randomly selected from survey panels and weighted to be representative of gender in each country. The margin of error overall, which measures sampling variability at the country level, was +/- 0.98% at 95% confidence limit. Discrepancies in or between totals are due to rounding. The research was conducted between 3rd and 10th February 2017.