FCB West says “Shine On, Klutzes” for Clorox

Everyone has a bit of Klutz inside and that isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces.

“Shine On, Klutzes,” the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.


FCB West

  • Chief Creative Officer – Karin Onsager- Birch
  • Chief Strategy Officer – Simon White
  • Creative Director – Kelly McCullough
  • Associate Creative Director – Nancy Strange
  • VP Account Director – Sara Wallace
  • Account Supervisor – Paola Cammareri
  • Senior Broadcast & Content Producer – Charlotte McConnell
  • Director of Account Planning – Ryan Riley
  • Group Management Director SVP – Sue Redington

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