Red Bull teams up with Japanese musicians and director Jeremy Rubier to write a “Love Letter to Shibuya”
Following his electric new branded short content film for Red Bull, director Jeremy Rubier signs to Great Guns for representation globally. With this latest announcement, the award-winning global content and music video production hub continues to expand its international reach. Commenting on the signing, Jeremy says: “I’m really proud to join this crazy team and kick ass worldwide. Let’s make magic!”
A multi-talented young director, Jeremy’s unique mastery of visuals, music, and voice-over has already seen him work with artists such as Skrillex, Avicii, and brands such as Robert De Niro’s NOBU and Porsche. Having lived in Paris, Montreal, Tokyo, New York, Shanghai, and Hong-Kong, the rising star’s rich and eclectic cultural background imbues his work with a freshness and curiosity.
The signing is bolstered by the release of Jeremy’s vibrant new branded short content film to promote Red Bull Music Festival, a music festival at the heart of Tokyo.
‘Love Letter to Shibuya’ invites viewers to experience the iconic district’s unique appeal through the eyes of four local artists: Zeebra, Chanmina, Leader, and AISHA. Jeremy expertly weaves together their different perspectives and stories to paint a pulsing neon paradise. Taking influence from the Japanese capital’s artistic and music scene, the film captures the heartbeat and energy of the metropolis, resulting in a sumptuous visual love letter to this incredible part of Tokyo.
Red Bull Producer, Joseph George, approached Jeremy for the project after being inspired by the director’s short documentary, Jump.
With Love Letter to Shibuya, Jeremy flexes his multidisciplinary skill set to remarkable effect. Entrusted with complete creative freedom on the film, he single-handedly executed nearly every aspect of the production; not only directing, but also acting as DOP, editing the film, composing the music, mixing the sound and completing the grade. Working around the artists’ tight schedules, Jeremy managed to pull together the shoot in just three days, and completed the edit within six.
Commenting on the process, Jeremy says:
I first came to Tokyo 11 years ago and it completely blew my mind. God knows I’ve had crazy nights in Shibuya, so this project really resonated with me. This was an opportunity I couldn’t refuse. On a personal level, it was an honour to show the world my vision and pay respect to this special place. On a professional level, I had complete creative freedom – which is perfect for my style of working, as I do everything. When I shoot, I’m simultaneously editing and also considering the music, so I don’t have to adjust the visuals post-shoot. It’s a very organic process, so seeing the completed identity of the film was very emotional. Thankfully, the brand also loved it.
Discussing Jeremy’s signing, Laura Gregory, CEO of Great Guns:
We are excited to have discovered Jeremy, his style of work fits with our own search for unique creatives souls. The story of how he found himself living in Tokyo, speaking Japanese and living so far away from his birth home is a life adventure in itself. If you meet him one day I’m sure he’ll share his crazy journey. The influence of Asia on his work shows through in his choices and everything he does. His more recent Red Bull and JUMP projects (and the skills he brought to each – including the direction, edit and in some cases music) are standout.
Great Guns is an award-winning global content and music video production hub, with a global reputation for creativity and excellence. The carefully-selected roster includes major international directors, respected commercial directors, esteemed short film and music video directors and brilliant emerging young talent. With offices in London, Los Angeles, Singapore, Bangkok, Mumbai, Prague, Hamburg, Tokyo and Dubai, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, documentaries and branded content, for clients globally.
In the last year alone, Great Guns garnered multiple awards including D&AD, Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, Kinsale, Golden Drum and The LIA Awards.