IAA School – new website and new classes

After 10 years of activity, IAA School changes its digital clothes, launching a brand new website, easier to browse, with focus on visual and friendlier to mobile users. The content includes stories from behind the curtains, advice from IAA School’s alumni, interviews with professors and students, thoughts from surprise guests.

Since its launch in 2007, the IAA School had over 450 students who attended over 5000 hours in its classes, divided in 27 modules and held by 26 teachers.

For spring 2018, the IAA School prepares 3 modules’ options, all thought in Romanian:

  • The Fundamentals of Marketing and Communication – 23rd March – 7th July –  module dedicated to those with less than 3 years of professional experience – Account Executives, Junior Planners, Brand Executives – who want to strengthen their knowledge and prepare their strategic mindset for their future career.
  • Digital Communication and Marketing Strategy – 12th April – 28th July – This mini-MBA is set out to those already working at an agency or client for over 4 years and looking to have a clearer grasp on the digital within the communication strategy and to better navigate a digital project.
  • Strategic Marketing & Communication – 11th May – 23rd septembrie – This module is perfectly tailored for managers and brand specialists who wish to deepen their understanding of marketing within the business context, to manage a brand portfolio, to work on a branding or rebranding process.

The new IAA School website has been designed by IAA Romania (Laura Tampa – IAA Educational Programs Director and Raluca Turcanasu – Communication Specialist IAA) together with 8istudio (Vlad Rasuceanu, webdesigner).


About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show

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