Consumer Choice Award: Biz – Romanians’ first choice of business magazines

According to Consumer Choice Award, Biz magazine is Romanians’ favorite brand in the category “Business magazines”, following a study realized by the Polish research company Netsonda.

Consumer Choice Award is a system that measures the satisfaction and brands’ acceptability by the consumers. The study is the result of a complex analysis of the consumer’s preferences, taken during 18th December 2017 – 24th January 2018. The study realized by the Netsonda group is based on 2.353 interviews and is representative at a regional level, for both sexes and for the ages 18 –  65 years.

We are honored by all the awards and the recognition that Biz has been receiving during the last years. The more, we are delighted by this distinction because it comes from an independent study and represents a confirmation of the fact that the Biz brand and the projects that we are building around the magazine are appreciated by the active, interested in innovation, business and trends public,” said Marta Usurelu, Managing Partner Biz Agency.

Among the brands awarded locally by the Consumer Choice this year are Danone, Tuborg, Gerovital, Orange, Groupama, Lipton, HBO, Grand Cinema & More or Kaufland.

Marta Usurelu, Managing Partner Biz Agency

The factors that determined the choosing of the brands in Romania in the Consumer Choice research are: the quality on the market, the differentiation towards other brands in the category, the innovation towards other brands in the category, the credibility on the market, the global satisfaction towards other brands in the category, the prescription, the intention of buying or the recommendation in the category.

The Biz Agency business is comprised of Biz magazine, Biz Events – an organizing events and conferences’ division, Biz Storymakers – content marketing services for clients, Biz Market View – a division dedicated to market research and the web portal revistabiz.ro.


About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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