Peugeot unveils its new vision #UnboringTheFuture

Cristina Blanaru Ads, Creativity, Marketing

Peugeot unveiled its new vision #UnboringTheFuture with a global film featuring epic concept car.

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose?

Peugeot introduced a new vision, presenting a future that reinvents the pleasure of driving and offers the freedom of choosing how to cruise and turns each journey into a unique experience.

The first proof of this vision is Peugeot’s new concept car Peugeot e-Legend Concept. 100% electric, the car offers 4 different modes of driving, autonomous as well as manual. This concept car is real, tangible and free of all constraints.

To launch the Peugeot e-Legend Concept, BETC Paris created a 60s film, directed by Elias Ressegatti and produced by CREAM. The energetic film is fast-paced and rhythmic and shows the driver enjoy the different features of the car as she rides through the night to the tunes of KCPK’s “Who wants it”.

A long version of the film is launched for the Paris Motor Show, accompanied by a global TV and social media launch staring September 27th.