Nir Eyal, the author of ”Hooked: How to Build Habit-Forming Products”, to attend Romanian GPeC Summit 

Named “The Prophet of Habit-Forming Technology” by the prestigious M.I.T. Technology Review, Nir Eyal arrives for the first time in Romania at GPeC SUMMIT – the biggest e-Commerce and Marketing Online event, to be held in Bucharest on November 12-13, 2018.

Nir Eyal writes, advises and teaches about intersection of psychology, technology and business. He is the author of the best-seller ”Hooked: How to Build Habit-Forming Products” – a book that has changed the thinking, strategy and behavior of some of the world’s best-known entrepreneurs.

Nir Eyal speaks at TED@IBM – Necessity and Invention, October 15, 2015, Yerba Buena Center for the Arts, San Francisco. Photo: Russell Edwards/TED

The book is considered to be a true guide on how to create technologies and products that make users addicted and dedicated to entrepreneurs, marketers, product managers and designers. The Next Web founder, Boris Veldhuijzen Van Zanten, says it’s the book everybody in Silicon Valey is talking about, and Eric Ries, the author of The Lean Startup, believes it a must-read for everyone interested in increasing customer engagement.

The articles published by Nir on NirAndFar.com were taken over, among other things, by the prestigious Harvard Business Review, TechCrunch and Psychology Today.

Nir Eyal teaches at Stanford Graduate School of Business and Hasso Plattner Institute of Design (Stanford University) and is an investor in renowned companies that he really believes to develop user-changing technologies: Eventbrite, Refresh.io (purchased by LinkedIn), Worklife (purchased by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods and Anchor.fm.

Besides Nir Eyal, some of the world’s best-known international experts will be on the GPeC Summit stage: Brad Geddes (best PPC specialist), David Meerman Scott (best marketing and PR strategist), Ross Simmonds in Content Marketing) and Russel McAthy (Attribution Modeling Expert).

They will be joined by representatives of Romanian e-commerce, among the first confirmed speakers being: Iulian Stanciu (eMAG CEO), Valentin Radu (Omniconvert Founder), Raluca Radu (ANSWEAR.ro Country Manager & MTH Digital Founder) and Andrei Radu (GPeC CEO & Founder).

Directly applicable topics of maximum interest and practical content

Topics debated during the two days of the GPeC Summit, 12-13 November Conference address the most important issues for online business growth:

  • E-commerce market figures and trends for 2019
  • Mobile & Desktop User Experience / Usability
  • Optimizing Conversion Rate and increasing sales
  • Content Marketing
  • PPC Advertising
  • SEO
  • Real-Time Marketing & Sales
  • Customer Satisfaction & Engagement
  • Growth Hacking


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