Joaquin Bonilla is the new Executive Creative Director @ Golin Bucharest

Cristina Blanaru Business, People

Joaquin Bonilla is the new Executive Creative Director at Golin Bucharest, coordinating the creative department of the agency. Joaquin has over 20 years of experience in communication and joined Golin after working in local and international agencies, developing campaigns for clients from industries like FMCG, food, auto, finance & banking.

Joaquin is responsible of development and consolidating the creative solutions offered to agency’s clients, combining an earned first approach with a strong core of brand and customer experience. Irina Guțan (Copywriter) and Emanuel Ignat (Art Director) are completing the creative team from Golin, contributing with an extended creative know-how to building creative campaigns for agency’s Consumer and Corporate divisions and rounding up the competencies The BridgeTM, the social media and Digital PR department within Golin.

We are the 1st PR agency in Romania who had a creative director since 10 years ago. We are courageous and we like to always be one step ahead of the others, we are innovating and searching for relevance in all that we do, and in our DNA is written courageously happy and progressive PR. We found the same spirit in Joaquin and we knew we are making an excellent team together. The focus of Golin’s creative department is to conceive, for our clients, earned-first creative solutions, using customer experience instruments and without missing the core of PR: building and consolidating the reputation, getting consumers’ attention, the relations with the influencers

Irina Roncea,

Managing Director Golin

I am happy to have the opportunity to join Golin’s golden team. I am happy to use my creative energy and passion for agency’s clients, top players in their industries, brands and companies for which any creative on the market would really kill. I believe in creativity in all of its forms, especially in PR, and I am convinced that, together with the new creative department of the agency, we will bring forward the successful story Golin is writing on the Romanian market for so many years

Joaquin Bonilla,

Executive Creative Director Golin