MSL Group to handle communication for the 26th Golden Drum

One of Europe’s highest-rated creative competitions, included also in WARC rankings, has invited MSL Group to take the role of the Festival’s exclusive PR partner for the fourth year in a row

MSL’s network of agencies will be responsible for carrying out comprehensive communications activities on 15 CEE markets – Croatia, Bulgaria, Czech Republic, Finland, Greece, Hungary, Italy, Montenegro, North Macedonia, Poland, Serbia, Slovakia, Romania, Russia and Turkey.

Golden Drum Festival will be supported by MSL partner agencies and local Publicis Groupe offices, experienced from previous editions of the Festival, looking forward to be part of the change Golden Drum is announcing with its focus at the 26th edition turning to Creativity 4 Change.

We are so happy that we can be a part of the Golden Drum Festival! With our experience, supporting previous editions of the Festival, we are looking forward to promote the Festival’s positive image even further

Zofia Bugajna-Kasdepke,

Business Development Director MSL CEE

Slavoj Žižek, one of the most published philosophers of the early 21st century, is joining the Golden Drum Festival 2019 as speaker. He will be in front of the festival’s audience on the first day of the event. He is the International Director at Birkbeck Institute for Humanities (Birkbeck College, University of London), Distinguished Scholar at Kyung Hee University (Seoul) and Senior Researcher at the Department of Philosophy, Faculty of Arts, University of Ljubljana (Slovenia).

Combining classical German philosophy with Lacanian psychoanalysis, his thought moves from the most demanding philosophical heights to the radical critique of the contemporary capitalism. The philosopher and cultural theorist is known for addressing themes on the field of psychoanalysis, politics, and popular culture, spiced up with his provocative style and distinctive humour.

Local spirit group renamed into Genius Loci/Local spirit has been elevated to a new and highly appreciated award in the region, emphasizing and celebrating the distinctive cultures. The best of Genius Loci award will be awarded for the first time by the WHY jury to the best work with distinctive local spirit entered into group Local Spirit / Genius Loci.

The Golden Drum competition is still divided into two main sections WHAT and WHY. Each section is subdivided into groups and categories that reflect the latest trends in the advertising and creative industry: Film, Print, Out of Home, Audio, Digital & Mobile, Design, Innovation, Craft, Integrated, Activation, Brand Building, Functional Efficiency, Content, Engagement, Genius Loci / Local Spirit and Social Good.

Entry submission in the WARC included competition is open until 13 August 2019, that being also the deadline for more favourable than ever Early Bird delegate registrations. Mastercard, partner of the second edition of the cashless Festival, enables even friendliest prices also this year.

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