Ioana Zamfir, appointed Co-Creative Director MRM//McCann Romania

Starting July, Ioana Zamfir is the new Creative Director MRM//McCann Romania, a role she will share with Simona Suman, who is in the management team from MRM//McCann Romania since 2017.

With 9 years of experience in advertising, Ioana will lead, together with Simona, a creative department in continuous expansion, which is now 26 people strong and develops campaigns  for over 15 local and international clients.

Ioana will work together with team’s “veterans”: Ion Cojocaru (Content Director MRM//McCann Romania), Alex Budin (Head of Technology), Maria Doda (Creative Lead B2B) and Andrei Balan (Head of Strategy).

The agency has, starting this month, 2 Creative Directors, as part of our strategic efforts for consolidate and develop the team. We are offering complex solutions and services, of branded content, digital storytelling, digital utilities or technology, and for this we need people with a complex background, with experience in brand and valuable insights

Ionela Buta,

Executive Director MRM//McCann Bucharest.

Before MRM, Ioana was Creative Director at Cheil Romania and, previous to that, she was part of the creative team from McCann Bucharest for 7 years, from which 2 years as Group Creative Director. During her 9 years of career, Ioana worked for local and international clients like Vodafone, Coca-Cola, Samsung, Mastercard, Unilever, Nestle or Julius Meinl. Ioana is one of the most awarded Creative Directors in Romania and the campaigns she worked on received accolades at Cannes Lions, D&AD, LIA Awards, Clio Awards, Eurobest, Epica or Golden Drum. She was also designated Copywriter of the Year in Romania in 2017 and was part of the jury in competitions like Cannes Lions and New York Festivals.

With MRM//McCann, we are for sure in a sweet spot on the market. We are becoming a real growth engine for McCann Group in Romania and we have a display of extraordinary capabilities, from tech to content and solid brand building. The fact that some top people in their specializations are putting their minds together is, normally, a source of magic. And I believe a lot in this vision, I believe it prepares us for the future of the industry, which I see an inter-disciplinary one. If I would be a client thinking about how to be meaningful both today and tomorrow, I would choose us every time. And for me, personally, it is not just the best business context I could’ve come in. It is also family, home!

Ioana Zamfir

To Ioana we say “Welcome back home!”. She is part of the family, she grew up in our culture, understands it very well and this is the environment where she can push both her personal and clients’ limits. She is positive, full of energy and set on big accomplishments. She is ready for the next level

Catalin Dobre,

Chief Creative Officer & Regional Creative Director McCann CEE

MRM//McCann Romania is McCann Erickson Group’s digital agency, with over 15 years of activity on the local market. The agency has in its portfolio over 35 awards at local and international festivals, with the most recent trophy won in Cannes 2019, a Bronze in Social& Influencers with Tecsesti campaign for the client Albalact.

The global MRM//McCann network is part of IPG and has 64 offices in 37 countries.

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