Post-Cannes: Creativity Trends in 2016

Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry in the year…

Romanian Gold in Entertainment at Cannes Lions + Week Round-up

At the Entertainment Gala in Cannes, held on Friday night, one last Gold walked the stage for Romania. The recipient is Jazz Communication, A Voice for Songbirds #SAVEOURSONGBIRDS, for Romanian Ornithological Society and…

Cannes: Winner announced in Innovation, Mobile, Media, Creative Data and Cyber Lions

The winners of the Innovation, Mobile, Media, Creative Data and Cyber Lions were unveiled, last night, in Cannes. The awarded accolades honored the convergence of technology, data and creativity, celebrating future-focused ideas that drive…

Two more Bronzes and a Silver in Media & Creative Data at Cannes Lions

Bittersweet Pies from MRM / McCann Bucharest for Paul Restaurant bags another bronze in the Media category and its first silver in Creative Data. The campaign has won 2 more bronzes earlier in…

The second Awards Gala in Cannes brought 4 more trophies to Romania

Last night’s gala was a success in the PR category for Romania. Four trophies were won: a gold, two silvers and a bronze. The gold goes to Cohn & Jansen, for the Purity…

Romania at Cannes Lions 2016: 2 bronzes, 1 silver + 7 new shortlists

At last night’s gala, Romania won 2 bronzes and 1 silver in the Promo & Activation category. The silver goes to Publicis for the ACR Street View Test, while both bronzes go to…

Research: Long-form social video engagement is mostly driven by subtitles

Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on social media, according…

Lions Health announces 2016’s winners

Winners of the 2016 Pharma and Health & Wellness Lions were announced at the Lions Health Awards Ceremony, where a total of 99 Lions were presented. In the 3rd year of the competition, a…

The 2nd round of shortlists @ Cannes Lions: 8 more nominations for Romania

The Romanian agencies prove themselves strong in the PR category once again, with all 8 of the nominations from today coming from this category. McCann Bucharest was shortlisted four times today: the Bittersweet…

8 shortlists for Romania kicking off the Awards Week at Cannes Lions 2016

The first round of shortlists from Cannes Lions are up, in the Promo, Direct, Radio, Glass and Print categories. Romania managed to bag a total of 8: five in Promo, two in Direct…

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