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Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP

At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the CEO and Loui Kofiah – the CD,…

Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”

With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca is Chief Innovation…

2018 See It Be It: Chloe Gottlieb – Ambassador, Madonna Badger – Chair

Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It program, taking over from last year’s lead Madonna Badger, Chief…

Decisions, decisions… a case for behaviour planning

by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. The answer to…

Corina Grigoriu (Tempo): “Tempo BTL is a marriage between creative and executional skills and our power to support entrepreneurs in advertising”

Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the Tempo family, agency in…

Georgiana Dragomir (Grapefruit): “Our turnover figures from August are equal to our overall 2016”

After a great experience at MIT Bootcamp that she told for AdHugger here and here, Georgiana Dragomir had a new perspective over Grapefruit’s business and what it needs to get changed and evolved…

Agency g7 delivers mesmerizing consumer activations for PepsiCo

In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience for consumers. There…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

Cannes Lions announces creation of advisory committee

Cannes Lions announced the creation of an advisory committee to help shape the future of the Festival and ensure it continues to respond to the needs of the industry. Comprised of major advertisers,…

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…

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