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Corina Grigoriu (Tempo): “Tempo BTL is a marriage between creative and executional skills and our power to support entrepreneurs in advertising”

Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the Tempo family, agency in…

Georgiana Dragomir (Grapefruit): “Our turnover figures from August are equal to our overall 2016”

After a great experience at MIT Bootcamp that she told for AdHugger here and here, Georgiana Dragomir had a new perspective over Grapefruit’s business and what it needs to get changed and evolved…

Agency g7 delivers mesmerizing consumer activations for PepsiCo

In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience for consumers. There…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

Cannes Lions announces creation of advisory committee

Cannes Lions announced the creation of an advisory committee to help shape the future of the Festival and ensure it continues to respond to the needs of the industry. Comprised of major advertisers,…

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…

Cannes Lions 2017: Creative Data, Innovation, Cyber, Direct, Mobile Lions winners revealed

Cannes Lions unveiled the winners of the Creative Data, Innovation, Cyber, Direct and Mobile Lions competitions, honoring creative excellence across the board. The Creative Data Lions celebrate the interplay of ideas and information,…

Publicis Groupe bets on Marcel as its future professional assistant

Publicis Groupe’s Chairman & CEO, Arthur Sadoun, announces the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with…

Cannes Lions 2017: UN Women calls global industry to eliminate gender stereotypes in advertising

Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, is joining industry leaders at the Cannes Lions Festival of Creativity this week. She will call on the industry…

UPDATED: Cannes Lions 2017: Ogilvy scoops 140 trophies by the end of the festival

In the first 3 days of  At this year’s Cannes Lions Festival, Ogilvy has taken home 64 140 awards, including a Grand Prix, 14 Golds, 17 Silver and 32 Bronze  4 Grand Prix, 33…

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