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Decathlon launches Sports Experiences national project in Romania

Starting January 2019, Decathlon raises the bar in its Romanian mission to make sports accessible to as many people as possible and launches the national project Sports Experiences. For this project, the French…

Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”

During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. Dana Bulat (GM…

Flavian Cristea (Grapefruit): “We have always been trying to be pioneers in our activity field”

Recently, the digital consultancy and  user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of generating leads, an alternative to the classic forms, making the transition towards the…

Catalin Rusu (Rusu+Bortun): “Digital transformation kills the TV stars”

On the international Children’s Day, the agency Rusu+Bortun celebrated 10 years of activity, time in which the agency has matured, but succeeded in keeping its fresh and fun spirit, full of creativity. AdHugger…

Teodora Migdalovici: The Lion’s share of history

Terry Savage was with the Lions for 33 years, with almost half as a chairman. At the 65th edition, he decided to step down and pursue a slightly different career path. As a…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP

At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the CEO and Loui Kofiah – the CD,…

Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”

With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca is Chief Innovation…

2018 See It Be It: Chloe Gottlieb – Ambassador, Madonna Badger – Chair

Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It program, taking over from last year’s lead Madonna Badger, Chief…

Decisions, decisions… a case for behaviour planning

by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. The answer to…

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