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Flavian Cristea (Grapefruit): “We have always been trying to be pioneers in our activity field”

Recently, the digital consultancy and  user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of generating leads, an alternative to the classic forms, making the transition towards the…

Catalin Rusu (Rusu+Bortun): “Digital transformation kills the TV stars”

On the international Children’s Day, the agency Rusu+Bortun celebrated 10 years of activity, time in which the agency has matured, but succeeded in keeping its fresh and fun spirit, full of creativity. AdHugger…

Teodora Migdalovici: The Lion’s share of history

Terry Savage was with the Lions for 33 years, with almost half as a chairman. At the 65th edition, he decided to step down and pursue a slightly different career path. As a…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Good vibes from Saudi Arabia – Teodora Migdalovici, #LoveAndLobby, in a spicy dialogue with TBWA \ FULLSTOP

At the Lynx, on the Arabic Creativity Stage, the most impactful presentation I attended in 2018, came from TBWA’s Saudi Branch. Omar Al Abdali – the CEO and Loui Kofiah – the CD,…

Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”

With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca is Chief Innovation…

2018 See It Be It: Chloe Gottlieb – Ambassador, Madonna Badger – Chair

Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It program, taking over from last year’s lead Madonna Badger, Chief…

Decisions, decisions… a case for behaviour planning

by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. The answer to…

Corina Grigoriu (Tempo): “Tempo BTL is a marriage between creative and executional skills and our power to support entrepreneurs in advertising”

Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the Tempo family, agency in…

Georgiana Dragomir (Grapefruit): “Our turnover figures from August are equal to our overall 2016”

After a great experience at MIT Bootcamp that she told for AdHugger here and here, Georgiana Dragomir had a new perspective over Grapefruit’s business and what it needs to get changed and evolved…

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