Advertising

Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”

Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate change. The film was…

For Canada 150, Roots wants Canadians to “Be Nice”

  In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…

d4 McCann Guatemala, cheeky campaign for Vive Condoms

d4 McCANN has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand’s new “Climax Delay” version.  The work uses clever and provocative visuals to…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

5 Black Pencils awarded at D&AD 2017

The 55th D&AD Professional Awards Ceremony took place in London, where 5 Black Pencils were awarded – the highest accolade in the creative industry. D&AD CEO Tim Lindsay: What an outstanding year for…

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency,…

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display,…

McCann Romania and Kandia’s ROM launched a RomBot

McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for the nation. The…

TBWA\RAAD and Amnesty International launched The Skins of Peace

TBWA\RAAD signs the latest campaign for Amnesty International, The Skins Of Peace. The campaign aims to address the issue of Arabs and Muslims being mistreated in European and US airports because of their passports, a…

733 Pencils awarded at D&AD 2017

The 55th D&AD Judging Week has come to a close. 733 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. The second…

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