Advertising

Brazilian Red Cross and Artplan encourage clothing donations to transgenders

Brazilian Red Cross encourages clothing donations to transgenders, in “Transition of Clothes” campaign developed by Artplan. Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and discovery and also…

The Specialist Works appoints Sharon Browne as its new Group Marketing and New Business Director

Independent media agency The Specialist Works (TSW) has appointed Sharon Browne as Group Marketing and New Business Director. The newly-created role will see Browne have direct responsibility for strategic business growth and establishing…

Transitions (Essilor) choose French agency Animals to manage its communication

Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched at the beginning…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

#ITSNOTAMYTH by Mestiça Agency collects 30 tons of aluminum pull-tabs, turns it into wheelchairs

For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs.  To shed some light on this doubt, Mestiça Agency and the On Wheels…

25 th Golden Drum announced Jury presidents and members

International festival Golden Drum celebrates 25th anniversary in Portorož, on 17 – 19 October. The submitted works will be reviewed and evaluated by 22 top international experts led by long-time friends of the…

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough…

Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan

According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. Meanwhile, a survey…

Yard (SidLee) paid tribute to Greater Paris for Air Max Day

Yard staged 2 events for Nike’s international Air Max Day 2018, for the unveiling of brand’s latest model of sneakers, Air Max 270. For that, Nike and Yard decided to cross over city lines…

Young Globals Award winner is a student from Pennsylvania

New York Festivals Global Awards Young Globals competition & internship program has announced the 2018 award winner. For his work on the “Push Back on Opioid Use” brief, Nam Do, Lycoming College student, (Pennsylvania),…

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