Advertising

ROTHCO teamed up with Electric Ireland for an empowering new energy campaign

ROTHCO, part of Accenture Interactive, teamed up with Electric Ireland for an empowering new energy campaign. Featuring legendary Canadian astronaut Colonel Chris Hadfield, ‘We’re Brighter Together’ celebrates the power of the collective. As…

The-Artery delivers dreamy visuals in vibrant Skyworth campaign

Following a recent expansion of its core capabilities, multi-award-winning creative company The-Artery delivers yet another visually breathtaking campaign filled with beauty and wonder to showcase consumer electronics brand Skyworth’s latest edition of its…

British Airways Holidays launched a new TV advertising campaign on Boxing Day

British Airways Holidays airs a new TV advertising campaign on Boxing Day, Thursday 26 December. The concept, designed by British Airways Holidays and Ogilvy, was shot by acclaimed comedy director, Juliet May of…

Lenovo appointed Alberto Spinelli as EMEA marketing and communication director

Alberto Spinelli is the new marketing and communication director for Lenovo EMEA. With extensive experience in hardware and digital services, both as entrepreneur with many launched start-ups and as management in different companies,…

The Amazon Rainforest Conservancy has replaced the fireplace channel with the #RainforestFireChannel

The Amazon Rainforest Conservancy (ARC) has launched their first ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon…

#MaxMaraBearingGifts and Low turn Max The Teddy into a holiday season hero

#MaxTheTeddy is a cute bear mascot and social-media-star-on-the-rise as of his first public appearance – in the maxi version of himself – at the Max Mara Spring/Summer 2019 runway show, where he was…

Geometry Bucharest’s Fractal Communication handles communication for PlayStation Romania

Fractal Communication, part of Geometry Bucharest, member of WPP and present on the Romanian market for 2 years, started its collaboration with PlayStation Romania in the second part of 2019. The agency offers…

Saatchi&Saatchi + The Geeks launched a board game brochure, The Fair Pitch

Romanian Saatchi&saatchi + The Geeks joined the efforts made by UAPR (Romanian Advertising Agencies Association) related to promoting within the local communication industry the principles of organizing a correct pitch process. We decided…

UiPath promotes Mandy Sebel to Chief People Officer

The leading robotic process automation (RPA) software company, UiPath, announced the promotion of Mandy Sebel to Chief People Officer (CPO), effective January 31, 2020, reporting to CEO Daniel Dines. Sebel, who brings more than 20…

IAB Europe published the 1st edition of its Digital Transformation Playbook

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, published the first edition of its Digital Transformation Playbook. The IAB Europe Digital Transformation Playbook 2019 is the result of great…

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