Branding

BETC Paris adds new creative talent

Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency announces the hire…

Zenith launched a new global brand vision and identity

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the move is the…

For Canada 150, Roots wants Canadians to “Be Nice”

  In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…

Jameson reopens iconic distillery after €11m refurbishment, works with TBWA\Dublin on launch 

The new-look brand home of Jameson Whiskey has opened its doors to the public following an €11 million investment. Jameson Distillery Bow St., located in Smithfield, Dublin, was officially opened by the Minister for…

Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris is Europe’s number…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

6th edition of Romanian WIAD, to take place in Iasi on February 18th

Romanian agency Grapefruit will organize the 6th edition of Word Information Architecture Day in Romania in Iasi, on February 18th. The conference, which is organized in Iasi for the first time, will focus this…

Cawley Nea\TBWA announces new ECD, rebrands as TBWA\Dublin

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a new chapter in the company’s development. The move is intended to better reflect the ‘Re-founders’ culture at the heart of the agency, which acknowledges the process…

Romanian LaDorna brand relaunches with a new visual identity for its dairy products

Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had in 2016. Following…

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