Branding

MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id

Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public involved in choosing…

Cresta Awards, rebooted by a new team

After 26 years as one of the most respected international creative awards, Cresta has been given a complete makeover designed to align it with the current, fast changing creative landscape. Following last year’s awards,…

Rebranding Transilvania Executive Education, a new Marks project

The Romanian agency Marks created the rebranding for Transilvania Executive Education. The Brief Transilvania Executive Education is a non-profit organization that handles the EMBA program that is 100% British and supported by University of…

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste

In the year Romania celebrates The Centenary, Penny Market launched, under Hanul Boieresc (transl. Noble’s Inn) brand, 100 unique products based on recipes matchin Romanians’ taste during the last decades. The new products…

BRD – Groupe Société Générale has a new brand platform

BRD – Groupe Société Générale marks also in Romania the new positioning launched by Société Générale, for all the 67 countries where the group is present. Starting November 14th, BRD opens a conversation…

Suprematika Saint Petersburg handled the rebranding for Bushe

Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective project – coffee…

Societe Generale inaugurated a new brand platform, “The future is you”

A year on from the launch of the Transform to Grow strategic plan, Societe Generale is inaugurating a new brand platform. Driven by the engaging promise “The future is you”, this signature marks…

Roxana Ciuhulescu – brand ambassador for SsangYong in Romania

SsangYong Romania announced a partnership with the TV presenter Roxana Ciuhulescu, a collaboration that marks the start of the new SsangYong campaign on local market. With the new campaign, WAE Ltd, SsangYong’s importer…

Zenith: Brands must reorganize to maximize e-commerce growth

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding from Zenith’s latest…

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