Case Studies

Post-Cannes: Creativity Trends in 2016

Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry in the year…

Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign

Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to the brand essence …

New edition of Media Recap, launched by Golin and the Romanian blogger Alex Ciuca

Golin announced the launch of 2016’s edition of Media Recap, analysis that presents social media trends for the current year and the most relevant social media campaigns and events from the previous year….

The Gunn Report released its 2014 Report

The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based…

Quelle case study: How to reach users who gave up a purchase?

Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice – it’s the German market in a nutshell. A challenge thrown down by QUELLE: online shop…

Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A.

Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A., using the customers to promote and share in social media fashion brand’s women collection. For this, the agency decided to give…

Fred & Farid Shanghai made qilins real to promote a jewelry brand

In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from the qilin,  Chinese…

Pop Up, the new global agency

We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best version of ourselves,…

Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground

Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe & Partners, gave…

Case Study: Stray dogs starring in a Romanian campaign that went around the globe

The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context:  As Traffic Police…

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