Case Studies

Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

WIAD 2017 – education, study cases and innovation, directly from Iasi

Iasi was last weekend the capital of the informational architecture. Over 60 people took part at one of the most important global events dedicated to the architecture information – WIAD 2017. The conference,…

Post-Cannes: Creativity Trends in 2016

Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry in the year…

Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign

Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to the brand essence …

New edition of Media Recap, launched by Golin and the Romanian blogger Alex Ciuca

Golin announced the launch of 2016’s edition of Media Recap, analysis that presents social media trends for the current year and the most relevant social media campaigns and events from the previous year….

The Gunn Report released its 2014 Report

The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based…

Quelle case study: How to reach users who gave up a purchase?

Hundreds of shops, a multitude of comparison shopping engines and group buying services providing almost unlimited choice – it’s the German market in a nutshell. A challenge thrown down by QUELLE: online shop…

Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A.

Fred & Farid Shanghai orchestrated a social media striptease for Vicomte A., using the customers to promote and share in social media fashion brand’s women collection. For this, the agency decided to give…

Fred & Farid Shanghai made qilins real to promote a jewelry brand

In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from the qilin,  Chinese…

Pop Up, the new global agency

We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best version of ourselves,…

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