Case Studies

Fred & Farid Shanghai made qilins real to promote a jewelry brand

In the Chinese competitive luxury market, there was little place for the original, modern but unknown high-end jewelry brand Qeelin. Fred&Farid noticed that the name – Qeelin – was inspired from the qilin,  Chinese…

Pop Up, the new global agency

We live in a world where great thinkers are there to light tomorrow. It’s them we were looking for. It’s them those who make us want to be the best version of ourselves,…

Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground

Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe & Partners, gave…

Case Study: Stray dogs starring in a Romanian campaign that went around the globe

The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context:  As Traffic Police…

Why don’t you come over? A question that generated a lot of buzz!

Romanian “Why don’t you come over campaign”, launched by Gandul.info and GMP Advertising, invited Brits to come to Romania, offering them couches to sleep on and jobs. The campaign ended with Romanians’ message…

Case Study: Propaganda and Penes Curcanul, together for a healthy and tasty lifestyle

Propaganda and its client, Galli Gallo, made a campaign that ran in November and December 2012 for the Penes Curcanul brand. The campaign aimed to dismantle the myths related to meat products present…

Propaganda talks “fish” on its 1st communication campaign for Alfredo Foods

Romanian independent advertising agency Propaganda is casting fish in the main role in its 1st communication campaign  made for Alfredo Food’s frozen fish. The campaign takes place in November-December 2012 and aims to…

Over 15,000 Romanians, involved in the educational campaign “Wash your hands correctly”

GolinHarris and Colgate-Palmolive continued also this year the educational campaign “Wash your hands correctly” for Protex. On October 15th, the international day of hand washing, the agency managed to collect over 15,000 promises…

VEKA and Lowe – Champion of My Soul campaign

Context: VEKA is a German brand, global leader on PVC systems for doors, windows and shutters Objective: Considering the context, the dare was to consolidate a clear image for VEKA brand in consumers minds, to…

US Presidential Race – as seen in Social Media by GolinHarris Bucharest

US Presidential race, that ended with Barack Obama claiming victory and a second term at the White House, was followed also by GolinHarris Bucharest. An analysis made by Bridge team at GolinHarris Bucharest…

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