Design / Innovation

Citroen and Traction introduced Seetroën, glasses against motion sickness

Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…

Åkestam Holst introduces beer with tweets for FIFA Football World Cup

The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to…

Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand

For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of…

Find your color, in a campaign by Mercadier and GloryParis

Everyone is unique, and among the infinite potential of colors, one color matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of color shades and…

​Toronto-based john st. came up with world’s 1st pizza box designed for eating pizza in bed ​

Unveiled in an online video from Boston Pizza, an unassuming limited-edition pizza box transforms into a self-supporting table and lets you eat pizza in bed. Introducing “BP in Bed”. As Canada’s pizza leader,…

BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series

For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his voice more than…

Brilliant Basics hires WPP’s Richard Hartley to launch Innovation Labs in London and Berlin

Brilliant Basics, Infosys’ customer-centric digital transformation studio, has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a…

Poster created by BETC Sao Paolo and Habitat for Humanity Brazil transforms rain into a deadly trap against mosquitoes

A poster created as part of a campaign by BETC Sao Paolo and Habitat for Humanity Brazil transforms rain into a deadly trap against mosquitoes that transmit Dengue, Zika and Chikungunya. In tropical countries like…

Google and Herezie promote Google Cloud with a book telling the future of one’s professional life

Google is investing a lot into its Google Cloud business, aiming to attract enterprise consumers and compete against Amazon Web Services, which has at the moment a dominant market share. In order to…

Bruketa&Zinic&Grey created the annual report book that opens itself for Adris

Open Book from Bruketa&Zinic&Grey Openness is the key element of Adris corporate culture. In order to communicate this through the company’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The…

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