Consumption Habits

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience

Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in the communication with…

iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up

Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands through technology, shows…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity

Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…

Starcom Romania launches the 2018’s edition of the Consumer Report study

Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…

‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally

Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000…

Mastercard: Romania ranks 5th in Europe in adopting the contactless technology

Contactless tech, developing with high speed, became the most used form of electronic payment in Romania, country which ranks 5th in Europe when it comes of the number of contactless transactions made in…

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

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