Consumption Habits

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to…

IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania

Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along with partners from IAB Europe….

Starcom Romania launched Consumer Report 2015

Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents aged 14-17), Single…

EY Study: Romanians use mobiles everywhere, check them tens of times a day

According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds of those using…

Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)

Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities in search and…

Tripsta on mobile travels in Romania: May – most popular for mobile bookings

Romanians have integrated mobile devices in their daily lives and use them in all their daily activities, including when it comes of booking their holiday travels. According to Tripsta’s data[1], the number of…

RTB House infographic: Car test results – top resources for car buyers

Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert articles. According to recent findings…

Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions

With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made together with iVox –…

GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places

GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and fries are preferred…

Multisensory Experiences, a new infographic from Starcom Romania

Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience­. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the impact of multisensorial…

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