Consumption Habits

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…

Mercury Research study on Romanian tourism market: Vola.ro – most trusted online agency

Research company Mercury Research made, in September, a complex analysis of the Romanian tourism market to highlight which are the online tourism agencies most trusted by Romanians, the reasons that determine a tourist…

Initiative study: Who do Romanians trust with opinions and recommendations

Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or celebrities. To identify…

Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey 

Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research company iSense Solutions….

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM  and 8-11 PM….

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to…

IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania

Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along with partners from IAB Europe….

Starcom Romania launched Consumer Report 2015

Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents aged 14-17), Single…

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