Consumption Habits

iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up

Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands through technology, shows…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity

Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…

Starcom Romania launches the 2018’s edition of the Consumer Report study

Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…

‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally

Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000…

Mastercard: Romania ranks 5th in Europe in adopting the contactless technology

Contactless tech, developing with high speed, became the most used form of electronic payment in Romania, country which ranks 5th in Europe when it comes of the number of contactless transactions made in…

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

Decisions, decisions… a case for behaviour planning

by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. The answer to…

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

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