Guerilla

Gorillaz and Telekom Electronic Beats launched a mixed reality app

Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of…

Romanian Symphonic Orchestra, flash-mob in a Bucharest spa center

Therme Bucharest, the biggest spa with thermal waters built from scratch in Europe, hosted a first, a cultural moment from Bucharest Symphonic Orchestra. The event was a celebration for center’s launch and its…

D&AD Pencils – stars in a stunt aimed to remind their value to the creative world

On January 11th, in the same time, D&AD Pencils started to simultaneously disappear around the world, in a clever stunt thought up by Lucky Generals and D&AD, which created and released a behind the scenes film that…

Initiative Romania relapses, transforms again Bucharest’s Xenofon street

  Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of stairs. This year, Initiative…

Post-Cannes notes: The mattress

Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen a couple enjoying…

Asian carrier Scoot to name a plane for Spirit’s highest form of flattery

Popular Asian airline Scoot’s cheeky ribbing of controversial US budget airline Spirit is reaching new heights with a plan to name its new Boeing 787 aircraft “Inspiring Spirit”. They say imitation is the…

On Valentine’s, BMF helped single people to not give a “flap”

BMF (Fine Manners Brigade), namely the bunch of guys working in Publicis Bucharest, decided to do something for single people on Valentine’s day so they won’t give a “flap” about that. The idea…

Grolsch inaugurates the 1st Anti-Mall in Romania

Grolsch inaugurates the 1st Anti-Mall in Romania, on December 6-8, in Romania’s capital, on Calea Lipscani, where previously Bucharest Store was located. For 3 days, all those that will come to the Anti-Mall…

A “So Good” session for Bucharest students, from GolinHarris and KFC

“So Good patrol is watching your door! Show us you are a KFC fan, download the visual, stick it on the student residence’s door and KFC might surprise you with Fillet Bites right…

G2 Romania handles BTL communication for Wu Xing

Wu Xing appointed G2 Romania to handle its BTL communication on conventional and unconventional channels, with the 1st campaign targeting students to make them aware of the launch of a new product, Wu…

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