Guerilla

Netflix gave a body to Italy’s most iconic middle finger

La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just…

BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series

Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, Sarah Palin, and…

Lavazza, space coffee supplier with ISSpresso

ISSpresso, the innovative Italian capsule-based espresso machine created by Argotec and Lavazza in collaboration with the Italian Space Agency, welcomes the VITA space mission crew. Coffee is the protagonist of the VITA Mission…

Gorillaz and Telekom Electronic Beats launched a mixed reality app

Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of…

Romanian Symphonic Orchestra, flash-mob in a Bucharest spa center

Therme Bucharest, the biggest spa with thermal waters built from scratch in Europe, hosted a first, a cultural moment from Bucharest Symphonic Orchestra. The event was a celebration for center’s launch and its…

D&AD Pencils – stars in a stunt aimed to remind their value to the creative world

On January 11th, in the same time, D&AD Pencils started to simultaneously disappear around the world, in a clever stunt thought up by Lucky Generals and D&AD, which created and released a behind the scenes film that…

Initiative Romania relapses, transforms again Bucharest’s Xenofon street

  Romanian media agency Initiative relapsed and, for the second year in a row, gave a new color to Xenofon Street in Bucharest, Romanian capital’s only streets completely made out of stairs. This year, Initiative…

Post-Cannes notes: The mattress

Have you been a passerby on the Croisette near Palais de Festival in Cannes on Tuesday, the 23rd of June 2015, around 4:30 in the morning, you would have seen a couple enjoying…

Asian carrier Scoot to name a plane for Spirit’s highest form of flattery

Popular Asian airline Scoot’s cheeky ribbing of controversial US budget airline Spirit is reaching new heights with a plan to name its new Boeing 787 aircraft “Inspiring Spirit”. They say imitation is the…

On Valentine’s, BMF helped single people to not give a “flap”

BMF (Fine Manners Brigade), namely the bunch of guys working in Publicis Bucharest, decided to do something for single people on Valentine’s day so they won’t give a “flap” about that. The idea…

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