Studies

Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers now able to…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

ARMO: Romanian e-commerce to reach €3.6BN in 2018

 E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of  €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…

Zenith: Brands must reorganize to maximize e-commerce growth

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding from Zenith’s latest…

Romanians’ view on modern banking: a bank with services easy to use – iSense study

According to a study conducted by Romanian iSense Solutions, the Romanians perception over modern banks and their services has 3 main characteristics: easiness in usage (80%), fastness (70%) and security (73%). Romanian consumers also…

‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally

Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000…

Interbrand released 2018 Best Global Brands Report

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th…

Zenith: Search and social to drive 67% of adspend growth by 2020

2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this period, total spending…

Mastercard: Romania ranks 5th in Europe in adopting the contactless technology

Contactless tech, developing with high speed, became the most used form of electronic payment in Romania, country which ranks 5th in Europe when it comes of the number of contactless transactions made in…

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