Studies

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services

Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also use the mentioned…

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted…

Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household 

Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into the buying behavior…

WARC Creative 100 – The world’s most creative campaigns and companies of 2018

WARC  released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

Amazon, Samsung, Cristaline, Bosch, Huawei and Bose – awarded at 2nd edition of Best Brands France

Best Brands of several European countries rewarded at awards ceremony on February 11th in Paris, according to exclusive study conducted by GfK. The 2nd French edition of Best Brands was held at the…

WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…

Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers now able to…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

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