Studies

WARC’s Global Advertising Trends – The social slowdown

WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest…

Mercury Research study on Romanian tourism market: Plane tickets, most demanded from online agencies

According to a study on Romanian tourism market conducted in April by Mercury Research, the most demanded products and services when it comes of online tourism agencies during the last year were plane…

Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M

Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania shows. The media…

KPMG International Global CEO Outlook: CEOs rewrite the rulebook in pursuit of growth

Two-thirds of CEOs say that agility is the new currency of business and that if they don’t adapt, their business will become irrelevant, shows the KPMG CEO Outlook, surveying 1,300 CEOs and including…

Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience

Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in the communication with…

WARC Rankings 2019: The world’s best campaigns and companies by sector

WARC released a ‘Best of the Best’ ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. The six separate product category…

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…

WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share

WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal to 2.5% of…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services

Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also use the mentioned…

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