Studies

Mastercard: Romania ranks 5th in Europe in adopting the contactless technology

Contactless tech, developing with high speed, became the most used form of electronic payment in Romania, country which ranks 5th in Europe when it comes of the number of contactless transactions made in…

Publicis Media agencies named a Leader and a Strong Performer in a Forrester study

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester…

The business confidence in the European ad industry, down 0.6 points in Q2 2018

The rise of business confidence in the European advertising and marketing sector has come to a halt and business confidence decreased slightly in the second quarter of the year, according to the latest…

IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones…

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising…

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year

The most recent edition of ROADS, study made by IAB Romania and PwC Romania, shows that the total reported value of the online ad market in Romania, in H1 2017, was of around €20.3M,…

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