Studies

Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience

Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in the communication with…

WARC Rankings 2019: The world’s best campaigns and companies by sector

WARC released a ‘Best of the Best’ ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. The six separate product category…

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…

WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share

WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal to 2.5% of…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services

Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also use the mentioned…

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted…

Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household 

Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into the buying behavior…

WARC Creative 100 – The world’s most creative campaigns and companies of 2018

WARC  released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

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