Studies

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

Channel Factory reveals results of brand suitability survey

Channel Factory​, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

momondo.ro study: Almost two thirds of young Romanians fall in love during holidays

A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 years old. Interestingly,…

PwC report: Romanian media and entertainment industry to reach $3BN in 2019

Romanian media and entertainment industry will reach $3BN in 2019, up 7.1% compared to 2018, but will remain the smallest market in Central and Eastern Europe, states the 20th edition of the PwC…

WARC’s Global Advertising Trends – The social slowdown

WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest…

Mercury Research study on Romanian tourism market: Plane tickets, most demanded from online agencies

According to a study on Romanian tourism market conducted in April by Mercury Research, the most demanded products and services when it comes of online tourism agencies during the last year were plane…

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