Studies

OTP Asset Management launches „Outlook 2020”, the analysis of the economic evolution of the Romanian market in the international context

OTP Asset Management Romania launches the market analysis “Outlook 2020”, at its IV edition, presenting the global and local economic retrospective for 2019 and the portfolio managers’ expectations regarding the investment opportunities and…

Initiative Romania released an update of its Media Fact Book

Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media Fact Book report….

Shutterstock aannounces top creative trends for 2020

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design…

KPMG Enterprise European Family Business Barometer: Europe’s family businesses get ready to hand control to next generation

Leaders of family businesses in Europe remain positive about the future, while innovation and the war for talent are among the main challenges and priorities of their leaders, according to the 8th edition…

KPMG in Romania launches The Romanian Market 2019 Customer Experience Analysis

After 10 years of global rollout, evaluating consumers’ appreciation of the experiences they have received from brands across a range of sectors in multiple countries, KPMG is pleased to announce the launch of…

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

Channel Factory reveals results of brand suitability survey

Channel Factory​, the world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides…

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

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