Studies

Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey 

Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research company iSense Solutions….

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

UK advertising expenditure, up 1.3% in Q1

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM  and 8-11 PM….

Mood of Nation revealed in new ‘Truth About Britain’ research from McCann Worldgroup UK

In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic: But fundamental regional differences point to splintered national picture. Therefor, 69% of Brits say Britain a great country to live in while,…

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

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