Studies

WARC Creative 100 – The world’s most creative campaigns and companies of 2018

WARC  released the results of the WARC Creative 100, independent global index of creative excellence in advertising, and successor of the Gunn Report. The rankings feature the most awarded campaigns, agencies, networks, holding…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

Amazon, Samsung, Cristaline, Bosch, Huawei and Bose – awarded at 2nd edition of Best Brands France

Best Brands of several European countries rewarded at awards ceremony on February 11th in Paris, according to exclusive study conducted by GfK. The 2nd French edition of Best Brands was held at the…

WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…

Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers now able to…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

ARMO: Romanian e-commerce to reach €3.6BN in 2018

 E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of  €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…

Zenith: Brands must reorganize to maximize e-commerce growth

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding from Zenith’s latest…

Romanians’ view on modern banking: a bank with services easy to use – iSense study

According to a study conducted by Romanian iSense Solutions, the Romanians perception over modern banks and their services has 3 main characteristics: easiness in usage (80%), fastness (70%) and security (73%). Romanian consumers also…

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