Media

Netflix released “Concrete Football”, a documentary created by agency Yard

« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores the ability of…

Efforts for inter-measurable Total Video eco-system in Romania

Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for evaluating the effectiveness…

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

Lucia Antal, Marketing Director Pro TV, to represent Romania in I-jic’s board

Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint Industry Committees Association…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017

MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom won six gold,…

The visual history of Romanian protests in the last decade, gathered in Protest album

Documentaria, a platform dedicated to documentary photography, with the support of Funky Citizens, announced the launch of a non-profit project that aims to see published PROTEST album, a visual history of Romanian street movements…

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