Media

Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”

During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. Dana Bulat (GM…

WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018

Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is…

Romanian TPS Engage and US start-up omniX Labs collaborate to transform the digital outdoor advertising

TPS Engage and omniX Labs announced a strategic partnership that will offer innovative solutions created to change the face of the digital outdoor advertising. This partnership will allow the companies to have total…

Ebiquity expands its Agency Selection & Management service globally

Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice provides the most…

Zenith celebrates its 30th anniversary

Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and…

FF launched Creative C, platform showcasing emerging talents from LA, New York, Shanghai and Paris

Creative C is a creative platform edited by FF (an independent international network of creative boutiques founded by Fred & Farid) showcasing the best emerging talents from LA, New York, Shanghai, and Paris…

Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. For two weeks, the people of…

Alexandru Giboi (Agerpres Romania), elected General Secretary of EANA

Alexandru Giboi (Agerpres Romania) was elected General Secretary of European Alliance of News Agencies (EANA), on September 21st, during the EANA Conference held in Warsaw, Poland. Warsaw was, on September 20 and 21, the…

Carlsberg enlists 6 Brits to build the world’s 1st waterfall-powered pub

In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’….

BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series

Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, Sarah Palin, and…

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