Media

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display,…

Accenture selected UM as strategic media planning and buying partner

Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering the right information…

Telekom releases The Lenz app and announces first ever Gorillaz live conversation 

Following on from last month’s secret one-off show in London which saw Gorillaz play new album Humanz live for the first time, Telekom Electronic Beats announced another first: the band’s first ever live…

MassiveMusic and The Next Web to present ‘Music Summit’

The Next Web Conference and international music agency MassiveMusic will present Music Summit, an entirely new and specially curated three hour program scheduled to take place on the second day of TNW conference…

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

Telekom joins forces with Gorillaz to unlock a new dimension in music

Through its international music program, Electronic Beats, Deutsche Telekom has joined forces with Gorillaz to unlock a new dimension in music across Europe. It plans to leverage new technologies to create brand new…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

Virgin Radio launched in Romania, replacing Radio21 

International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio broadcasts on the…

Reporters Without Borders: 74 journalists killed in 2016

Released just before Christmas  and at a time when AP photographer Burhan Ozbilici reminded us of the dangers facing journalists, a new report from Reporters Without Borders showed 74 journalists were killed while gathering…

Posterscope published OOH Predictions for 2017

Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:  

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