Media

Romanian PRO TV group rebrands all its channels – same visual identity and changes in names

Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for all the TVs…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

Lucia Antal, Marketing Director Pro TV, to represent Romania in I-jic’s board

Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint Industry Committees Association…

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017

MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom won six gold,…

The visual history of Romanian protests in the last decade, gathered in Protest album

Documentaria, a platform dedicated to documentary photography, with the support of Funky Citizens, announced the launch of a non-profit project that aims to see published PROTEST album, a visual history of Romanian street movements…

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display,…

Accenture selected UM as strategic media planning and buying partner

Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering the right information…

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