Media

Norwegian appoints Adelphoi as official music partner

Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. As its new…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

MediaCom named Agency Network of the Year at Festival of Media Global Awards 2017

MediaCom has been named Agency Network of the Year at the Festival of Media Global Awards 2017. The agency took the crown after winning an unprecedented 18 awards on the night. MediaCom won six gold,…

The visual history of Romanian protests in the last decade, gathered in Protest album

Documentaria, a platform dedicated to documentary photography, with the support of Funky Citizens, announced the launch of a non-profit project that aims to see published PROTEST album, a visual history of Romanian street movements…

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display,…

Accenture selected UM as strategic media planning and buying partner

Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering the right information…

Telekom releases The Lenz app and announces first ever Gorillaz live conversation 

Following on from last month’s secret one-off show in London which saw Gorillaz play new album Humanz live for the first time, Telekom Electronic Beats announced another first: the band’s first ever live…

MassiveMusic and The Next Web to present ‘Music Summit’

The Next Web Conference and international music agency MassiveMusic will present Music Summit, an entirely new and specially curated three hour program scheduled to take place on the second day of TNW conference…

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers with greater visibility…

Telekom joins forces with Gorillaz to unlock a new dimension in music

Through its international music program, Electronic Beats, Deutsche Telekom has joined forces with Gorillaz to unlock a new dimension in music across Europe. It plans to leverage new technologies to create brand new…

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