Romanian platform SMARK repositions, through an image campaign
After a series of changes of design and editorial structure, SMARK, Romanian editorial platform targeting marketing professionals in Romania, is focusing on its new positioning by launching an image campaign. The campaign is…
Bucharest Subway to give stations football players’ names for Europa League Final
As London Olympics set the model, Bucharest subway will lend football players’ names for 6 of its stations, between May 6th-10th, as Europa League 2012′s final is scheduled to take place in Romanian…
Rebranding for PaginadeMedia.ro
Romanian outlet PaginadeMedia.ro relaunched on May 3rd, with a new design signed by Infinit Solutions. Also, in its new version, PaginadeMedia.ro has also a version for mobiles and new sections. The new version…
Romanian outdoor projects for Pepsi and Adrenaline, signed by Euromedia and Beta Cons
Euromedia and Beta Cons launched outdoor special projects for Pepsi “Kick in the Mix” campaign – redecorating Bucharest public transportation (RATB) stops – and for Adrenaline, during energy drink’s launch campaign, IAA.ro writes….
Zenith Romania launches its international positioning on the local market
ZenithOptimedia Group, fast growing international media network that includes also Zenith Romania, underwent a global branding process, relaunching today with a new positioning – “Live ROI”. Known as “The ROI Agency”, ZenithOptimedia was…
New informative product from Romanian State TV, distributed through self-service ZebraPay terminals
Romanian State TV and ZebraPay, company that offers electronic payments services through self-service terminals, closed a partnership through which Romanian State TV (TVR) will distribute towards general public general news through a permanent…
Raluca Mateescu, the new Head of MEC Interaction in Romania
Raluca Mateescu is, starting April 18th, the new Head of MEC Interaction, the online services specialized division of MEC Romania. Raluca will coordinate the 8 members team from MEC Interaction. Previous to joining MEC,…
A Romanian, among the finalists of Google Photography Prize 2012
A Romanian woman is among the 10 finalists of Google Photography Prize 2012, a competition offering student photographers a chance to share their best photographs with the world. She is one of the 10…
McDonald’s, targeted by Romanian Consumers’ Protection Authority for misleading advertising
Romanian National Authority for Consumers Protection (ANPC) asked Romanian National Audiovisual Council (CNA) to apply the appropriate sanctions to McDonald’s Romania regarding a TV ad considered misleading as it claims that “Fries from…
Interactive voting app from UPC Romania, for TV contests
UPC Romania launches a new option for its clients, an interactive app that its HDTV clients can use to vote directly with their remote. This way, UPC clients that are watching Pro TV’s…
