Digital & Media

MIPCOM 2018 to discuss “The Big Shift”

Reed MIDEM announced that the conference theme for MIPCOM 2018 is “The Big Shift,” to be explored by the first two confirmed keynote speakers, Tim Davie, CEO of BBC Studios, and Josh Sapan,…

IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones…

Europa FM and Rusu+Bortun correct until only the truth is left

The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in the news broadcast…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Orange and Profero make the first steps in the digital colonization of Mars

One of man’s greatest dreams is to reach Mars and technology can help us go there sooner, even if only digitally. Under the motto “Give me a smartphone and I’ll conquer the Universe”,…

WARC to join Cannes Lions’ new digital offering, The Work

Cannes Lions announced WARC, the global authority on advertising and media effectiveness, will become a part of its digital offering following its acquisition by Ascential. Cannes Lions customers will now be able to…

Åkestam Holst introduces beer with tweets for FIFA Football World Cup

The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to…

Romanian start-ups AppSeed and Creative-Tim join forces to create an integrated web solution 

Romanian start-ups AppSeed, financed by GapMinder Venture Capital, and Creative-Tim closed a partnership with the purpose of offering web apps with superior design and a flexible architecture, ready to use. Without needing programming…

BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series

For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his voice more than…

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