Digital & Media

RTB House reaches India 

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations. India…

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

IMS Internet Media Services to acquire majority stake in Httpool

IMS Internet Media Services (IMS), subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a…

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…

Publicis Groupe bets on Marcel as its future professional assistant

Publicis Groupe’s Chairman & CEO, Arthur Sadoun, announces the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the acquisition of Sapient with…

Mars makes new appointments to boost its focus on digital innovation and growth

Mars, Incorporated announced today two important hires as the business accelerates its focus on digital innovation and growth. Mars CEO and President, Grant F. Reid: Digital is changing the way our consumers and…

Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company

One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which had over €800,000 turnover…

Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

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