Digital & Media

Georgiana Dragomir (Grapefruit): “What I would like to see more is a deeper integration between channels, both on a campaign level and also at a macro communication platform level”

Grapefruit is a user experience agency focused on solving business problems and making end-users happy. Launched in 1999, the agency representatives are devoted to finding the best solutions for your business by mixing…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to raise awareness and…

Techcelerator teams up with Google Developers Launchpad – the first partnership of this kind in Romania

Starting this week, Techcelerator, the acceleration program in Bucharest and Cluj and one of the relevant catalysts of the local tech ecosystem’s growth and development, will team up with Google Developers Launchpad to…

Michael Kutschinski, former Ogilvy Germany, joins Plan.net Hamburg

Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is to take on the position of Managing Director Creation at Plan.Net UX. In his new role,…

Impact secures $75M in funding led by Providence Strategic Growth

Impact, the global leader in partnership automation, announced a $75M investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further…

Sheraton Bucharest Hotel launched Marriott Bonvoy App

Sheraton Bucharest Hotel, part of the biggest global hotels group, Marriott International, launched for the first time in Romania the last generation system Mobile Key, available to the clients through the app Marriott…

Research study from CoLab and Splash Worldwide reveals rich rewards of dynamic content optimisation done right

At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study with senior brand marketers on the subject of Dynamic Content Optimisation, or DCO….

L’Oréal Romania appointed a new Digital Manager

Raluca Duță takes over as Digital Manager within L’Oréal Romania, becoming coordinator of the entire digital activity of the company. She will coordinate the digital communication for the 4 divisions of the company:…

Lisbon Awards Group announces the jury of the 2nd Lisbon Tech International Advertising Festival

Lisbon Awards Group, the Portuguese startup responsible for international advertising festivals and summits, has the pleasure to announce the jury of the 2nd edition of the Lisbon Tech International Advertising Festival, a spin-off…

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