Digital & Media

MRM//McCann Romania and KFC launched Studycoin to help students with their Baccalaureate exam

MRM//McCann Romania and KFC launched a campaign, Studycoin, that offers to students vouchers for KFC products provided they solve math problems from the Baccalaureate exam curriculum. The campaign is inspired by cryptocurrencies’ popularity…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

Barza launched the app that monitors daily the feminine hormonal variations

Barza launched an app that monitors daily the feminine hormonal variations that can influence the physical and emotional state throughout the menstrual cycle. By introducing some data such as the beginning of the last cycle,…

Stream your Dream 2: The Samsung ambassadors, face to face with the local micro influencers

Samsung Electronics Romania organizes this year the second edition of Stream your Dream, a project dedicated to the micro influencers in the creative area, created with the support of the PR agency MSL…

Vodafone Romania launch Istoria mobile app in partnership with FCB Bucharest

Vodafone, a brand which already reinvented learning for the young generations, decided to utilize tomorrow’s technology to reinvigorate Romania’s history for today’s children. The creation of the Istoria mobile app has completely revolutionized…

Mestiça created Hate Filter, transforming online hate speech into informative and relevant content

Mestiça and FRAM, a brand of automotive filters that has been eliminating toxic substances for 85 years, have launched the action Hate Filter – a tool that blocks hate speech on the internet,…

Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising…

Bitdefender study: Over 25% of Romanian urban homes are smart. Smart TVs, most used.

Around 28% of Romanian urban homes have at least 4 intelligent devices connected to the internet, as a Bitdefender study shows. The intelligent devices owned by the families that participated to the study…

Shutterstock launches suite of deep learning-powered search tools including Reveal, a new plugin for Google Chrome

Shutterstock , a leading global technology company offering high-quality assets, tools and services through its creative platform, announced  the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of…

Reporters without Borders launched “FightFakeNews” TV spot on World Press Freedom Day

To mark World Press Freedom Day (3 May), Reporters Without Borders (RSF) is launched a “#FightFakeNews” campaign, because combating disinformation is now one of the biggest challenges for journalism’s defenders.   The campaign’s key…

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