Digital & Media

M&C Saatchi Merlin launches Social Influencer Division

M&C Saatchi Merlin has launched a new division specializing in social influencers, demonstrating the agency’s further growth into contemporary talent management. Launched on May 24th, the new division will be led by Richard…

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…

The global airlines alliance SkyTeam is launching SkyTeam Stories

SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. The webseries takes…

Eastern European Comic Con 2017: Geeks, games, adventures and advertising

Righ now it’s high time to be a gamer. In the last few years the YouTube gaming community has gone mental. I remember the times when playing games was just a pastime hobby…

V/ART – where Virtual Reality meets art- takes place in Bucharest, on 26-28 May 2017

Realities and Gateway VR invite the people passionate about virtual reality in club Play, Bucharest, 26-28th of May 2017. With the support of Google Tilt Brush, the visual artists enter the virtual reality,…

Grey Brasil signs Color of Corruption, aimed to monitor and expose corrupt Brazilian politicians to the public

A new nonpartisan, anti-corruption program — Color of Corruption— exposes Brazilian politicians condemned, cited or investigated in official courts, intending to help voters make more informed decisions ahead of Brazil’s 2018 elections. Reclame Aqui…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

Romanian startup UiPath receives $30M funding from Accel Partners

Romanian start-up UiPath, headquartered in US and with offices in six countries and specialized in developing and selling software automation tech for office environment work processes (Robotic Process Automation / RPA), received a…

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency,…

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