Digital & Media

Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives

Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In this context, you…

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the…

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF…

 1stAveMachine signs award-winning filmmaker Danielle Katvan

Storytelling production company 1stAveMachine has expanded its renowned and decorated directorial roster by signing award-winning filmmaker Danielle Katvan. As both a film and commercial director, Danielle’s distinct style infuses offbeat humor into highly stylized, cinematic…

iProspect brings Uberall’s innovative location marketing solution to Romania

iProspect, one of the top digital performance marketing agencies and part of the Dentsu Aegis Network Romania, announced it is partnering with Uberall, the location marketing global leader, to enable brands across Romania…

#dogpoopgirl – a social satire about the Internet era

DaKINO Productions and DIUD created #dogpoopgirl – a social satire with tragic elements about the Internet era. Inspired by real facts, the scenario proposes us a location in the Romanian space of the first online…

Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to…

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…

IAB Romania has a new managerial structure

During the most recent General Assembly of IAB Romania, a new Management Board, president and vice-president were elected. Association’s board will have the following composition for the next 2 years: Gabriel Patru (GroupM)…

EIT Digital expands its network, Techcelerator from Romania joins the EIT Digital Ecosystem

Following a national selection, Techcelerator was elected to collaborate in Romania with EIT Digital – a leading European organization driving Europe’s digital transformation. In this capacity, Techcelerator will look for, and connect to…

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