Mobile

Mid-march 2018, Spotify launched on Romanian market

In a news info posted on its newsroom, Spotify announced its launch in Israel, Romania, South Africa and Vietnam. Spotify is the world’s largest music streaming subscription service with a community of over 159M…

Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war

Red Cross launched a new app, “Enter the room”, which invites viewers to discover and experience on their own, via Augmented Reality, the story of a little girl living through war. With the…

AdFaber brings Technovation to Romania, targets girls and adolescents aged 10-18

Technovation is the most important tech competition that runs worldwide and targets exclusively girls aged 10-18 years old from all over the Globe. It offers the participants the opportunity to learn the needed abilities…

A first app for P2P money transfer, Volt, launched in Romania

Volt, the first app for Peer-2-Peer money transfer in Romania, was launched by Volt Finance in partnership with Libra Internet Bank and Mastercard. The app allows users to make money transfers from and…

Mastercard partnered to introduce Pago invoice payment app on Romanian market

Mastercard supports the development on Romanian market for Pago, the only app that allows the payment of all monthly invoices, with any type of card, from one account. The app is available in…

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

PHD partners with Cannes Lions to launch festival bot for Messenger

Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans and is designed…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

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