Mobile

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

Plan.Net developed ‘Butterfly Coach’ Fitness app: a digital personal trainer providing individual workouts

Plan.Net have developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to…

The Romanian Jumppi app to launch during Bucharest Tech Week

In the big metropolis, almost two thirds of the youngsters with ages 16-24 say they feel alone, at least sometimes. Therefore, the friendships they are forming are fewer and fewer and of a…

Leo Burnett Bucharest create new Telekom app to enable long distance Storytime

Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime…

WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…

ARMO: Romanian e-commerce to reach €3.6BN in 2018

 E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of  €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…

Vodafone Romania launched “Life First” unconventional brand campaign

Vodafone Romania launches a new brand campaign under the headline “Life First”, designed to state in a creative, unconventional manner the role that Vodafone embraces in improving customers’ lives and advocating for a…

Pilsner Urquell teaches consumers how to perfectly pour a pint of beer

Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. For two weeks, the people of…

 Calin Clej, appointed Marketing Director at Huawei Consumer Business Group Romania

Huawei Consumer Business Group Romania, the local branch of the international tech leader, announced the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing,…

IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones…

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