Digital & Media

WARC to join Cannes Lions’ new digital offering, The Work

Cannes Lions announced WARC, the global authority on advertising and media effectiveness, will become a part of its digital offering following its acquisition by Ascential. Cannes Lions customers will now be able to…

Åkestam Holst introduces beer with tweets for FIFA Football World Cup

The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to…

Romanian start-ups AppSeed and Creative-Tim join forces to create an integrated web solution 

Romanian start-ups AppSeed, financed by GapMinder Venture Capital, and Creative-Tim closed a partnership with the purpose of offering web apps with superior design and a flexible architecture, ready to use. Without needing programming…

BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series

For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his voice more than…

Brilliant Basics hires WPP’s Richard Hartley to launch Innovation Labs in London and Berlin

Brilliant Basics, Infosys’ customer-centric digital transformation studio, has hired digital pioneer Richard Hartley to launch a network of innovation labs as part of a major expansion across Europe and Middle East. Hartley, a…

Google and Herezie promote Google Cloud with a book telling the future of one’s professional life

Google is investing a lot into its Google Cloud business, aiming to attract enterprise consumers and compete against Amazon Web Services, which has at the moment a dominant market share. In order to…

MRM//McCann Romania and KFC launched Studycoin to help students with their Baccalaureate exam

MRM//McCann Romania and KFC launched a campaign, Studycoin, that offers to students vouchers for KFC products provided they solve math problems from the Baccalaureate exam curriculum. The campaign is inspired by cryptocurrencies’ popularity…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

Barza launched the app that monitors daily the feminine hormonal variations

Barza launched an app that monitors daily the feminine hormonal variations that can influence the physical and emotional state throughout the menstrual cycle. By introducing some data such as the beginning of the last cycle,…

Stream your Dream 2: The Samsung ambassadors, face to face with the local micro influencers

Samsung Electronics Romania organizes this year the second edition of Stream your Dream, a project dedicated to the micro influencers in the creative area, created with the support of the PR agency MSL…

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