Digital & Media

Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads

On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to sample its crêpes…

 Romanian Patients College Association to develop a digital platform to manage Romanian patients’ records

Romanian Patients College Association will develop a digital platform to manage Romanian patients’ records, in partnership with DB Global Technology. Thousands of Romanians need to access medical services for emergencies, prosthetics or medicine…

PHD partners with Cannes Lions to launch festival bot for Messenger

Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans and is designed…

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

IAB Europe elected a new Board of Directors

Last week, the members elected their new Board of Directors and IAB Europe is announcing the new configuration of the board: Henk van Niekerk, Senior Vice President Publishers and Ad Networks, AOL Nigel Gilbert, Executive Vice…

M&C Saatchi Merlin launches Social Influencer Division

M&C Saatchi Merlin has launched a new division specializing in social influencers, demonstrating the agency’s further growth into contemporary talent management. Launched on May 24th, the new division will be led by Richard…

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study,…

The global airlines alliance SkyTeam is launching SkyTeam Stories

SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. The webseries takes…

Eastern European Comic Con 2017: Geeks, games, adventures and advertising

Righ now it’s high time to be a gamer. In the last few years the YouTube gaming community has gone mental. I remember the times when playing games was just a pastime hobby…

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