Digital & Media

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

Appetite Creative offers new creative solution for ‘Conversational Marketing’

Appetite Creative, an award-winning creative technology company offering multi-channel creative, website and advertising solutions, today announced that they have developed a new format called Liquid Bots, in response to demand for more interactive…

GMP Advertising and Webstyler sign the Christmas holidays Timisoreana campaign

GMP Advertising and Webstyler sign the Timișoreana campaign through which Romanians are invited to an unique competition in digital, for the chance of spending a day of the holidays home, having as guest…

Zenith wins global media business for Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain…

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…

MRM//McCann – Agency of the Year and KFC – Digital Client of the Year at Internetics 2018

During the 2018 Gala of Internetics, festival celebrating the digital intelligence,  the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to MRM // McCann…

Best Digital MIXX, Best Interactive Experience and Most Experimental and Innovative Campaign for Kinecto Isobar at IAB MIXX Awards 2018

The digital agency Kinecto Isobar succeeded in winning three of the most important awards of the night at the IAB MIXX Awards 2018 Gala. The agency won for the campaign uncut.ro, created for…

WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018

Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is…

GapMinder VC invests in FintechOS, Romanian start-up developing AI for financial services sector

FintechOS, specialized in digital transformation acceleration of financial institutions, attracted a financing of €600000 from GapMinder VC. With this investment, the total capital attracted in the seed phase reaches €1.6M, transforming FintechOS in…

Imagination works with the University of Cambridge, Lume brings scientific data to life

Independent global creative agency Imagination announced Lume, in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualize, discover, explore…

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