Digital & Media

Georgiana Dragomir (Grapefruit): “Our turnover figures from August are equal to our overall 2016”

After a great experience at MIT Bootcamp that she told for AdHugger here and here, Georgiana Dragomir had a new perspective over Grapefruit’s business and what it needs to get changed and evolved…

DDB Paris signed From Sand, the pre-launch promo for Assassin’s Creed Origins

Released on 27th of October 2017 after several years of development, Assassin’s Creed Origins promises to be a true rebirth with a whole new fight system and a fascinating world, more open and…

Tomorrow starts in Bucharest the 2017’s User Experience Design International Conference

Tomorrow is the beginning of the second edition of UX Bucharest, the first conference of this type in Eastern Europe that will take place 3-6 October at Hotel Sheraton. The participants are specialists…

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

RTB House reaches India 

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations. India…

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

IMS Internet Media Services to acquire majority stake in Httpool

IMS Internet Media Services (IMS), subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a…

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact…

Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth

IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market.  The report reveals the…

AR creator Plattar launched in Australia

Plattar, the world’s simplest Augmented Reality (AR) creator, launched in Australia. The Plattar app builder and content management system provides users the ability to add digital layers of their own design to real-world…

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