Social Media

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact…

PHD partners with Cannes Lions to launch festival bot for Messenger

Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans and is designed…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot

Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the most important English…

Romanian vlogs, ranked by Screen Native

Romanian Screen Native ranked the top 100 Romanian vlogs, a segment with 6M views and close to 20,000 new subscribers every week on the 100 top YouTube channels that make up the Romanian…

Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands

IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things Catch On, has…

#InstazoomZ5, the first ZOOM on Instagram by Sony Xperia.

What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – is organising an…

New edition of Media Recap, launched by Golin and the Romanian blogger Alex Ciuca

Golin announced the launch of 2016’s edition of Media Recap, analysis that presents social media trends for the current year and the most relevant social media campaigns and events from the previous year….

The smmile, a new digital marketing agency with an international team of freelancers

The smmile is a new concept of digital marketing agency with an international team of freelancers and digital nomads, coming to fulfill the demands of today businesses. The smmile takes advantage of the…

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