Social Media

The complex world of Influencers made simple

Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…

WARC’s Global Advertising Trends – The social slowdown

WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest…

Serviceplan Greater China creates internet sensation on Chinese SoMe with witty 999 Cold Remedy campaign

More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and flu medicine.   999…

Carlsberg turns real Youtube reviews into radio ads

YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from their kitchen or…

Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections

Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will support the Romanian…

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…

Åkestam Holst introduces beer with tweets for FIFA Football World Cup

The FIFA Football World Cup brings people all around the world together in front of the TV screens. But it’s also the single most tweeted event in the world, meaning people tend to…

Stream your Dream 2: The Samsung ambassadors, face to face with the local micro influencers

Samsung Electronics Romania organizes this year the second edition of Stream your Dream, a project dedicated to the micro influencers in the creative area, created with the support of the PR agency MSL…

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