Social Media

Bitdefender study: 80% teens under 18 in Romania were harassed online

80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of dressing (67%), hobbies…

Taco Bell’s communication in Romania, handled by Golin

With Romanians developing a taste for Taco Bell and researches showing Romania was the ideal place for the mexican inspired brand, Sphera Franchise Group, the biggest food service group in Romania, started preparing…

FCB Inferno launched “Follow me” social experiment for charity Barnardo’s

FCB Inferno has created a powerful new social experiment to prompt parents and carers to talk to their children about the risks and dangers online, to help keep them safe from being groomed and sexually…

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact…

PHD partners with Cannes Lions to launch festival bot for Messenger

Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans and is designed…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…

Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot

Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the most important English…

Romanian vlogs, ranked by Screen Native

Romanian Screen Native ranked the top 100 Romanian vlogs, a segment with 6M views and close to 20,000 new subscribers every week on the 100 top YouTube channels that make up the Romanian…

Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands

IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things Catch On, has…

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