Profiler

Ilinca Stanoevici: The whole experience of being a journalist helped me uncover the communication’s secrets

She started her career in 1997 as Production Secretary at Castel Film and her journalistic path began one year later at Radio Romania International as Program Producer and Anchor. Then followed Radio Contact,Radio…

Madalina Santa (Tres Bon & Comparty Adv) : When cooking and advertising go hand in hand

Graduate from CESI (Center of Excellence in Image Studies) and SNSPA, but also from the Institute Paul Bocuse (cuisine & culture), Madalina Santa has been working in advertising since 2011, being a co-owner…

10 years of creativity and success for The Practice – part II

In April 2012, as shown in an article on AdHugger, Monica Jitariuc became Partner within The Practice, with 5% of shares, at a moment when the agency’s social media business generated over 20% of…

10 years of creativity and success for The Practice – part I

Launched in November 2006, as an entrepreneurial initiative of Gabriela Lungu, renowned and very esteemed manager with a huge experience in PR, alongside Ioana and Stefan Iordache, the leaders of the Leo Burnett…

Thomas Kolster: “For me, the most important thing is to inspire”

A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…

Georgiana Dragomir (Grapefruit), MIT Global Entrepreneurship Bootcamp Journal

With more than 10 years of experience in the Romanian advertising scene, out of which 8 in Grapefruit, Georgiana Dragomir was named at the beginning of the year General Manager of the digital…

Designing anywhere? It’s Possible!

Daniel Mihai is Senior Designer with Carnation Possible Worldwide Romania. This summer, he was sent to London to work on a project and decided to share with us the story Monday 4 August…

A day in a copywriter’s life

I’m taking advantage of this article’s headline to mention that once you enter the advertising world, you won’t have “a life”.  But “a copywriter’s life”.  A paradox, if we compare the way people…

A day in the life of an independent PR agency founder

I should probably begin with what a day in the life of an independent PR agency founder IS NOT! It is not about glam parties from dawn till dark. It is not about…

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