Profiler

10 years of creativity and success for The Practice – part II

In April 2012, as shown in an article on AdHugger, Monica Jitariuc became Partner within The Practice, with 5% of shares, at a moment when the agency’s social media business generated over 20% of…

10 years of creativity and success for The Practice – part I

Launched in November 2006, as an entrepreneurial initiative of Gabriela Lungu, renowned and very esteemed manager with a huge experience in PR, alongside Ioana and Stefan Iordache, the leaders of the Leo Burnett…

Thomas Kolster: “For me, the most important thing is to inspire”

A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced…

Georgiana Dragomir (Grapefruit), MIT Global Entrepreneurship Bootcamp Journal

With more than 10 years of experience in the Romanian advertising scene, out of which 8 in Grapefruit, Georgiana Dragomir was named at the beginning of the year General Manager of the digital…

Designing anywhere? It’s Possible!

Daniel Mihai is Senior Designer with Carnation Possible Worldwide Romania. This summer, he was sent to London to work on a project and decided to share with us the story Monday 4 August…

A day in a copywriter’s life

I’m taking advantage of this article’s headline to mention that once you enter the advertising world, you won’t have “a life”.  But “a copywriter’s life”.  A paradox, if we compare the way people…

A day in the life of an independent PR agency founder

I should probably begin with what a day in the life of an independent PR agency founder IS NOT! It is not about glam parties from dawn till dark. It is not about…

Simina Zidaru - Creative Associate, Golin

How many times a day can you listen to This girl is on fire?!

A normal day at Golin? There is no such thing… I’m Simina and I’m the creative of Golin Bucharest. And yes, Golin is a PR agency. Our working system is a bit different….

A day in a life of a client service…. Every day is a new challenge!

Every day is a new challenge and I say this because even writing about one is a challenge. For me, it’s quite hard to describe a day in my work life, because my days are…

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