"advertising" tag

Zenith: Search and social to drive 67% of adspend growth by 2020

2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this period, total spending…

Boots UK and Ogilvy launch a ‘Faceless’ beauty campaign

Boots UK launches a beauty campaign – without faces taking center stage. Rather than shining a spotlight just on how products make you look, the new film focuses on how using these products…

OLX and Gemius join IAB Romania’s Board of Directors

OLX and Gemius joined IAB Romania’s Board of Directors, following the most recent General Assembly of the association and with the vote of the present members. The new Board of Directors IAB Romania…

Marc Bortun is Romanian Rusu+Bortun Brand Growers’ new Creative Director

Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, OSHO Restaurant, Mega…

MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea

The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. The Work of…

Propaganda signs a campaign for Romanian airline Tarom

Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and centered on “dor”,…

Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam

Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design Studio, the campaign…

GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign

GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to…

EPICA 32 to honor responsibility and imagination

Epica Awards, the only global creative prize judged by journalists, kicked off its 32nd season with news of a very special advertising campaign from Wieden + Kennedy, new prizes and a highly respected…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

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