"advertising" tag

GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign

GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to…

EPICA 32 to honor responsibility and imagination

Epica Awards, the only global creative prize judged by journalists, kicked off its 32nd season with news of a very special advertising campaign from Wieden + Kennedy, new prizes and a highly respected…

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy I never met…

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough…

Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan

According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. Meanwhile, a survey…

Ioana Zamfir, appointed Creative Director at Centrade | Cheil

Romanian advertising agency Centrade | Cheil has consolidated its creative capabilities by recruiting Ioana Zamfir as Creative Director. With a rich background, Ioana’s role will be to raise the agency’s creative output, gain…

Tug increases expansion in the UK with the new role of CTO

Tug, an international Digital Performance Marketing Agency, announced that Eoin O’Neill has been promoted to the role of CTO and Global Head of SEO. Reporting into Nick Beck, Tug Founder and CEO, O’Neill…

Finalists at New York Festivals World’s Best Advertising Awards 2018 – announced

 New York Festivals International Advertising Awards announced this year’s Finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct &…

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