Tag: advertising
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
GumGum, a contextual-first global digital advertising platform, announced a partnershipwith OTT streaming service provider Invincible Entertainment, signalling a unique collaboration aimed at delivering a new calibre of ad experiences in […]
Minio Studio launches Creative Chaos, the first local documentary about advertising campaigns
Minio Studio launches Creative Chaos – a short how it’s made documentary, that follows step by step the stages of building an ad campaign, from briefing to evaluation. The project […]
Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year
New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]
Lidl Romania and MullenLowe launched a new campaign for Cămara Noastră product range
Childhood breakfast with fresh butter, the dinner served after playtime, followed for sure by a home-baked dessert, the food package received from parents during college and family meals on holidays, […]
Golden Drum moves from Portoroz to Rovinj, scheduled for end of September
Golden Drum is scheduled to take place on 23 September in Rovinj, Croatia, instead of Portoroz. The festival will be organized as a live event hosted by Weekend Media Festival. […]
Ukrainian creative agency Michurin, new campaign for Nufarm
Despite the war in Ukraine, the Kyiv creative agency Michurin is trying to go ahead with the duties for its clients and just launched a new promotional campaign for Carnadine, […]
Ozone partners with Mediacom to launch Ozone Stories across its premium portfolio
The Ozone Project, the UK’s premium digital advertising platform, announces the launch of Ozone Stories with MediaCom. The new partnership, initially focused on the agency’s luxury clients, will introduce the […]
New York Festivals Advertising Awards announces the 2022 Executive Jury
New York Festivals International Advertising Awards® (NYFA) announced the 2022 virtual Executive Jury. New York Festivals has recruited 41 award-winning creative leaders who are respected within the industry for creative […]
Miniatures Renault “The Originals”, a print and digital campaign signed by Publicis Conseil
In December 2021, Renault opened its online merchandising shop, “The Originals Store Renault”, featuring miniatures of the brand’s most iconic models: R5, 4L, R12 Gordini, Twingo…. A perfect opportunity for […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]