"audience" tag

Boost the News, to predict number of readers for online articles and estimate the potential reader base

Warsaw-based start-up creation, Boost the News is a new media monitoring tool which just launched its free beta version in order to help the professional from the communication field that have a crucial…

Romanian BRAT makes public more internet audience and traffic data

BRAT (Romanian Transmedia Audit Bureau) announced that, starting march, its website will make publicly available new performance indicators essential to evaluate websites, such are: total audience, audience on target groups and socio-demographic profiles….

Phoenix Media launches SETI, the first measurement and planning tool in digital OOH

Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). SETI is the…

Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)

Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities in search and…

Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study

Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The presentations of the…

Club Orange (Britvic Ireland) collects #TheBestBits of Ireland  

Club Orange (Britvic Ireland) launched user generated content-led, Snapchat styled video to capture #TheBestBits of Ireland. Club Orange asked their fans on Facebook to tell which bits of Ireland meant the most to them…

Standout: Trusted blogs’ influence among readers is increasing

Romanian agency Standout made, in the end of 2014, the 4th edition of Romanian Blogs Audience Study (SABR 2015), which questioned 8,800 participants and referred to 56 blogs covering 12 thematic categories (personal,…

Gemius becomes the official audience research provider in Belgium and Luxembourg

Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). The contract is…

Gemius to continue measuring the internet audience in Turkey, after a pitch organized by IAB Turkey

Gemius, leading internet research agency in EMEA, won, last month, a pitch organized by IAB Turkey, being appointed again as the official internet audience measurement provider. Besides supplying the standard of measurement, Gemius…

TradeAds Interactive introduces on Romanian online advertising market the GRP audience measuring concept

TradeAds Interactive introduces on Romanian online advertising market, as part of Adnaliser, a GRP audience measuring concept. This way, the GRP (Gross Rating Point) previously used to measure TV audience, can be now applied online,…

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